HoReCa Lead - North & West

Bayfield Food Ingredients; Ernakulam; On-site; INR 3,500,000 - 5,500,000; Full time

Job summary

Bayfield Food Ingredients is seeking a HoReCa Lead for North West India to develop and execute the regional HoReCa sales strategy, drive revenue growth, and expand market presence across hotels, restaurants, QSRs, caterers and cloud kitchens.

You will build and manage relationships with key HoReCa accounts, collaborate with Culinary, RD, Marketing, Supply Chain and Operations teams to deliver customer-focused food solutions, and lead a regional sales team toward targets and profitable margins.

Qualifications

• 10-15 years in B2B/HoReCa sales
• Experience in North/West India HoReCa markets
• Proven ability to manage key accounts and regional revenue targets
• Strong network of HoReCa customers and suppliers
• Degree in relevant field (food tech, hotel mgmt, etc.)

Responsibilities

• Develop and execute the regional HoReCa sales strategy, plans, forecasts and revenue targets.
• Drive new customer acquisition and market development across North West India.
• Build and manage relationships with key HoReCa accounts, hotel groups, QSRs, restaurants, caterers and foodservice businesses.
• Identify opportunities for cross-selling, upselling and product trials.
• Collaborate with Culinary, RD and Application teams to develop customer-specific solutions.

Skills

HoReCa Sales

Key Account Management

Market Development

Negotiation

Forecasting

Education

Food Technology / Food Science / Hotel Management

Business Management

Job description

Position: HoReCa Lead - North West India

Position Overview

Lead the development and execution of Bayfield s HoReCa sales strategy across North West India, driving revenue, market expansion, customer acquisition, and key account growth. Build strong relationships with hotels, restaurants, QSRs, caterers, cloud kitchens, and other foodservice customers while working closely with Culinary, RD, Marketing, Supply Chain, and Operations teams to deliver customer-focused food solutions.

Key Responsibilities

• Develop and execute the regional HoReCa sales strategy, plans, forecasts, and revenue targets.
• Drive new customer acquisition and market development across North West India.
• Build and manage relationships with key HoReCa accounts, hotel groups, QSRs, restaurants, caterers, and foodservice businesses.
• Identify opportunities for cross-selling, upselling, product trials, and customized food solutions.
• Develop customer-specific solutions in collaboration with Culinary, RD, and Application teams.
• Conduct market mapping, competitor analysis, customer segmentation, and identify emerging HoReCa trends and opportunities.
• Own regional sales, margin, pipeline, and business development performance, with regular MIS and forecasting.
• Lead negotiations on pricing, commercial terms, contracts, and customer agreements.
• Ensure effective customer onboarding, product trials, sampling, demonstrations, and conversion.
• Coordinate with Supply Chain, Operations, Finance, and Logistics to ensure seamless order execution, availability, collections, and customer service.
• Lead resolution of customer issues and ensure timely closure of commercial and service-related concerns.
• Build and strengthen the regional sales team, including target setting, market coverage, coaching, and performance management.
• Represent Bayfield at trade shows, foodservice events, customer meets, chef engagements, and industry forums.
• Maintain strong knowledge of Bayfield s ingredients, culinary solutions, applications, and competitive landscape.

Experience Qualifications

• 10-15 years of experience in B2B/HoReCa sales, preferably in food ingredients, foodservice, FMCG, QSR, food solutions, or allied industries.
• Proven experience in North and/or West India HoReCa markets, with an established customer network.
• Experience managing key accounts, regional business, revenue and margin targets.
• Demonstrated experience in new market development and customer acquisition.
• Experience working with chefs, culinary teams, foodservice operators, procurement teams, and business owners.
• Relevant degree in Food Technology, Food Science, Hotel Management, Business Management, or a related discipline.
• Food/culinary technical understanding will be an advantage.

Key Competencies

• HoReCa Market Customer Development
• Business Development Key Account Management
• Commercial Acumen
• Customer Relationship Management
• Negotiation Influencing
• Market Mapping Competitor Analysis
• Technical / Product Understanding
• Solution Selling
• Sales Forecasting Analytical Skills
• Team Leadership Performance Management
• Cross-functional Collaboration
• Excellent Communication Presentation Skills
• Entrepreneurial Mindset

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.