Hiring || Marketing Manager

2coms; Kolkata District; On-site; INR 540,000 - 900,000; Full time

Job summary

2coms in Kolkata seeks an experienced Marketing Executive from QSR, food or restaurant industries to drive digital marketing, branding, campaigns, and customer engagement across restaurant brands.

The role focuses on increasing brand visibility and business growth by managing third‑party platforms like Zomato and Swiggy, planning content, and coordinating with vendors and internal teams.

Qualifications

• 5–9 years of relevant experience in Marketing / Digital Marketing / Brand Management.
• Mandatory industry experience: QSR / Food / Restaurant.
• Strong knowledge of digital marketing and social media platforms.
• Experience managing Zomato, Swiggy, EazyDiner, or similar platforms preferred.
• Strong experience in restaurant marketing, promotional campaigns, branding, and customer engagement.
• Good communication, coordination, vendor, and agency management skills.
• Ability to analyze campaign performance, ROI, and business data.
• Proficiency in MS Office / Google Workspace and marketing reporting tools.
• Creative mindset with ownership and execution capability.
• Ability to manage multiple campaigns and deadlines independently.

Responsibilities

• Manage social media and digital marketing activities.
• Plan and execute content calendars, campaigns, and promotions.
• Monitor engagement, reach, campaign performance.
• Maintain consistent brand communication across channels.
• Coordinate advertisements, packaging, and marketing collateral.
• Coordinate with creative agencies, vendors, and internal teams.
• Support PR activities, brand activations, and new launches.
• Manage third‑party platforms such as Zomato, Swiggy, EazyDiner.
• Identify opportunities to improve customer acquisition and sales.
• Prepare MIS and marketing reports.
• Support new restaurant/brand launches and growth initiatives.

Skills

Digital marketing

Brand management

Social media management

Campaign planning

Data analysis

Vendor management

Tools

MS Office

Google Workspace

Marketing reporting tools

Job description

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Job Description

Job Description – Marketing Executive

• Designation: Marketing Executive
  
• Department: Marketing
  
• Location: Kolkata
  
• Experience: 5–9 Years
  
• CTC: Up to ₹9 LPA
  
• Employment Type: Full-Time
  
• Reporting To: GM – Operations
  
• Dotted Line Reporting: Managing Director (MD)
  

Job Summary

We are looking for an experienced Marketing Executive from the QSR, Food, or Restaurant industry to manage digital marketing, branding, promotional campaigns, customer engagement, and third-party food delivery platforms.

The role will focus on increasing brand visibility, customer reach, customer engagement, and business growth across restaurant brands.

Key Responsibilities

Digital Marketing & Brand Management

• Manage social media and digital marketing activities.
  
• Plan and execute content calendars, campaigns, and promotions.
  
• Monitor engagement, reach, campaign performance, and digital growth.
  
• Maintain consistent brand communication across channels.
  

Branding, Creative & PR

• Coordinate advertisements, menu cards, packaging, promotional creatives, and marketing collateral.
  
• Coordinate with creative agencies, vendors, and internal teams.
  
• Support PR activities, brand activations, promotions, and new restaurant/brand launches.
  

Food Platform Management

• Manage third-party platforms such as Zomato, Swiggy, EazyDiner , and similar platforms.
  
• Manage restaurant listings, promotions, visibility, customer reviews, and platform performance.
  
• Identify opportunities to improve customer acquisition, orders, and sales.
  

Marketing Planning & Reporting

• Execute marketing calendars, promotional campaigns, and customer engagement initiatives.
  
• Monitor marketing budgets, campaign performance, ROI, and competitor activities.
  
• Prepare MIS, marketing reports, and market insights.
  
• Support new restaurant/brand launches and business growth initiatives.
  

Requirements

• 5–9 years of relevant experience in Marketing / Digital Marketing / Brand Management.
  
• Mandatory industry experience: QSR / Food / Restaurant.
  
• Strong knowledge of digital marketing and social media platforms .
  
• Experience managing Zomato, Swiggy, EazyDiner , or similar food delivery/dining platforms is preferred.
  
• Strong experience in restaurant marketing, promotional campaigns, branding, and customer engagement .
  
• Good communication, coordination, vendor, and agency management skills.
  
• Ability to analyze campaign performance, ROI, and business data.
  
• Proficiency in MS Office / Google Workspace and marketing reporting tools.
  
• Creative mindset with strong ownership and execution capability.
  
• Ability to manage multiple campaigns and deadlines independently.