Assistant Marketing Manager

Bahri Hospitality & Cuisines; New Delhi; On-site; INR 600,000 - 900,000; Full time

Job summary

Bahri Hospitality & Cuisines is seeking a creative and analytical Marketing professional who can conduct market research and develop a strategy to reach the target audience. The role involves evaluating and improving marketing processes across online and offline channels to drive engagement.

You will plan and execute digital campaigns, manage PR, content creation, and collaborate on store opening strategies while benchmarking competitors in the F&B sector.

Qualifications

• Candidates from the F&B/Hotel/Restaurants industry only to apply.
• Minimum 3 years of marketing experience in online and offline.
• BS/BA in Marketing or a related field of study.
• Excellent writing and communication skills.
• Knowledge of HTML 5/Wordpress and web development.

Responsibilities

• Devising digital marketing strategy for Omni channel platform to drive engagement across all digital channels by planning and running paid media campaigns across social media platforms, Google and SMS marketing.
• Driving the online aggregators & delivery partner tie-ups for business growth & promotion -food aggregators & B2C website.
• Managing and executing PR Campaigns for the brand.
• Planning, designing and executing marketing campaigns and events.
• Planning ATL, BTL and TTL marketing strategies.
• Managing new product/brand listing and promotion across the internal & external channels.
• Benchmarking brands, products, prices across online and offline stores to gather insights and plan growth strategy.
• Managing the social media platforms and the website of the brand.
• Planning new store opening strategies.
• Conducting and monitoring market research on the competitors and the F&B industry.
• Create online and offline marketing contents/copywriting.

Skills

Marketing experience

Writing skills

Education

Bachelor's degree in Marketing

Tools

HTML/WordPress

Job description

Job description

The ideal candidate will be a creative and analytical thinker. They will be able to conduct insightful market research to establish a marketing strategy that will effectively reach the target audience. They should be comfortable evaluating the marketing process, and work to critique and improve its outcomes.

Responsibilities

• Devising digital marketing strategy for Omni channel platform to drive engagement across all digital channels by planning and running paid media campaigns across social media platforms, Google and SMS marketing.
• Driving the online aggregators & delivery partner tie-ups for business growth & promotion -food aggregators & B2C website.
• Managing and executing PR Campaigns for the brand.
• Planning, designing and executing marketing campaigns and events.
• Planning ATL, BTL and TTL marketing strategies.
• Managing new product/brand listing and promotion across the internal & external channels.
• Benchmarking brands, products, prices across online and offline stores to gather insights and plan growth strategy.
• Managing the social media platforms and the website of the brand.
• Planning new store opening strategies.
• Conducting and monitoring market research on the competitors and the F&B industry.
• Create online and offline marketing contents/copywriting.

Qualifications

• Candidates from the F&B/Hotel/Restaurants industry only to apply.
• Minimum 3 years of marketing experience in online and offline.
• BS/BA in Marketing or a related field of study
• Excellent writing and communication skills
• Knowledge of HTML 5/Wordpress and web development.