Assistant Marketing Manager

Wonderful Eatery Pvt. Ltd; Kolkata District; On-site; INR 300,000 - 600,000; Full time

Job summary

Wonderful Eatery Pvt. Ltd. is seeking a Marketing Executive to support and execute marketing, digital, branding, promotional, and platform management initiatives across its brands. The role focuses on increasing brand visibility, customer engagement, and business growth through timely campaigns and brand-consistent materials.

The candidate will manage digital presence, coordinate PR activities, and oversee listings on platforms like Zomato and Swiggy, while tracking ROI and campaign performance.

Qualifications

• Strong understanding of digital marketing and social media platforms.
• Good communication, coordination, and vendor management skills.
• Creative mindset with strong attention to brand consistency and detail.
• Ability to manage multiple campaigns and deadlines simultaneously.
• Analytical ability to interpret marketing performance and business data.
• Proficiency in MS Office/Google Workspace and basic marketing reporting tools.
• Strong ownership, execution capability, and ability to work independently.

Responsibilities

• Digital Marketing & Brand Management: Manage the company’s digital presence across social media and online platforms.
• Creative, Branding & PR: Coordinate branding requirements and promotional creatives; plan PR activities and brand launches.
• Platform & Partner Management: Manage relationships with third-party delivery and dining platforms; oversee listings and campaigns.
• Marketing Planning & Execution: Develop and execute the annual marketing calendar, campaigns, promotions, and engagement initiatives.
• Reporting & Business Support: Maintain MIS reports and provide market insights and performance reports.

Skills

Digital marketing

Social media management

Content planning

Brand consistency

Vendor management

Campaign analysis

MS Office / Google Workspace

Job description

Job Description Marketing Executive

Department: Marketing Reporting To: GM Operations Dotted Line Reporting To: Managing Director (MD)

Job Purpose

To support and execute the Companys marketing, digital, branding, promotional, and platform management initiatives across its brands, with a focus on increasing brand visibility, customer engagement, business growth, and effective marketing execution.

Key Result Areas (KRAs)

1. Digital Marketing & Brand Management

• Manage the Companys digital presence across social media and online platforms.
• Plan and execute content, campaigns, and marketing calendars while ensuring brand consistency.
• Monitor campaign performance, engagement, customer reach, and digital growth.

2. Creative, Branding & PR

• Coordinate creative and branding requirements, including menu cards, stationery, promotional creatives, advertisements, packaging, and marketing collateral.
• Liaise with agencies, vendors, and internal teams for timely execution.
• Plan and coordinate PR activities, promotional campaigns, brand activations, and support new brand launches.

3. Platform & Partner Management

• Manage relationships with third-party delivery and dining platforms such as Zomato, Swiggy, EazyDiner, etc.
• Oversee listings, promotions, visibility, customer reviews, and periodic business reviews.
• Identify opportunities to improve platform performance, customer acquisition, and sales.

4. Marketing Planning & Execution

• Develop and execute the annual marketing calendar, campaigns, promotions, and customer engagement initiatives.
• Coordinate cross-functional execution across brands and business units.
• Monitor marketing budgets, campaign performance, and ROI.

5. Reporting & Business Support

• Maintain accurate and timely MIS reports for marketing activities across brands.
• Provide market insights, competitor analysis, and performance reports to management.
• Support business development, strategic marketing initiatives, new brand launches, and other responsibilities assigned by management.

Key Performance Indicators (KPIs)

• Growth in brand visibility, digital engagement, and customer reach.
• Timely and effective execution of campaigns, creatives, and marketing initiatives.
• Effective management of third-party platforms and promotional partnerships.
• Adherence to marketing budgets and achievement of campaign objectives.
• Accuracy and timeliness of MIS and marketing reports.
• Contribution to successful new brand launches and overall business growth.

Required Skills & Competencies

• Strong understanding of digital marketing and social media platforms.
• Good communication, coordination, and vendor management skills.
• Creative mindset with strong attention to brand consistency and detail.
• Ability to manage multiple campaigns and deadlines simultaneously.
• Analytical ability to interpret marketing performance and business data.
• Proficiency in MS Office/Google Workspace and basic marketing reporting tools.
• Strong ownership, execution capability, and ability to work independently.