Hiring: Digital Marketing & Branding Specialist

Right Brains Technology; Kolkata District; On-site; INR 400,000 - 800,000; Full time

Job summary

Right Brains Technology Pvt. Ltd. is seeking a Digital Marketing & Branding Specialist with 2+ years of relevant experience to lead digital campaigns and branding efforts. The role focuses on B2B marketing, content creation, and client engagement to boost lead generation and brand visibility.

Ideal candidates will manage social profiles, execute SEO and paid campaigns, develop promotional materials, and produce video content to strengthen corporate relationships and drive business growth.

Qualifications

• 2+ years of digital marketing, branding, or B2B marketing experience.
• Bachelor's degree; MBA/PGDM in Marketing preferred.
• Experience in B2B lead generation and corporate client communication.
• Hands-on in creating banners, flyers, social media creatives and promotional videos.
• Ability to independently manage digital marketing activities and creative content production.

Responsibilities

• Develop and execute digital marketing and brand promotion strategies.
• Plan and manage B2B marketing campaigns to generate qualified leads.
• Manage company profiles on LinkedIn, Facebook, Instagram, Google Business Profile.
• Build brand awareness and strengthen online presence.
• Plan and execute SEO, Google Ads, Meta Ads, and LinkedIn campaigns.
• Identify potential B2B clients and opportunities.
• Generate leads for software development, web development, ERP, and IT services.
• Coordinate with corporate clients via email, LinkedIn, calls, and meetings.
• Independently create and manage digital marketing assets including banners, flyers, brochures, posters, social media creatives, advertisements, and promotional materials.
• Create and edit promotional videos including corporate videos, product promo videos, reels, and short-form videos.
• Design marketing materials maintaining brand consistency.
• Prepare company presentations, proposals, and corporate promotional content.
• Develop content strategies for social media, websites, blogs, and email campaigns.
• Monitor campaign performance, lead conversions, and marketing ROI.
• Conduct competitor analysis and market research.

Skills

Digital Marketing

Social Media Marketing

Brand Management

B2B Marketing

LinkedIn Marketing

Google Ads

Meta Ads

SEO

Graphic Design

Video Editing

Canva

Photoshop

Illustrator

Premiere Pro

CapCut

After Effects

Email Marketing

CRM Tools

Marketing Analytics

Content Strategy

Proposals

Education

Bachelor's Degree

MBA/PGDM Marketing

Tools

Google Analytics

Canva

Adobe Photoshop

Adobe Illustrator

Adobe Premiere Pro

CapCut

After Effects

CRM Software

Job description

Right Brains Technology Pvt. Ltd. is looking for a dynamic, creative, and result-oriented Digital Marketing & Branding Specialist with a minimum of 2 years of relevant experience.

The ideal candidate should have strong knowledge of digital marketing, corporate branding, B2B marketing strategies, lead generation, digital content creation, and business communication.

The candidate must be capable of independently managing digital marketing campaigns, creating engaging promotional content, strengthening brand visibility, generating qualified business leads, and engaging with corporate clients.

Key Responsibilities

• Develop and execute digital marketing and brand promotion strategies.
• Plan and manage B2B marketing campaigns to generate qualified business leads.
• Manage company profiles on LinkedIn, Facebook, Instagram, Google Business Profile, and other digital platforms.
• Build brand awareness and strengthen the company's online presence.
• Plan and execute SEO, Google Ads, Meta Ads, and LinkedIn marketing campaigns.
• Identify potential B2B clients and business opportunities.
• Generate leads for software development, web development, ERP solutions, and IT services.
• Coordinate with potential corporate clients through email, LinkedIn, calls, and meetings.
• Independently create and manage digital marketing assets, including banners, flyers, brochures, posters, social media creatives, advertisements, and promotional materials.
• Create and edit promotional videos, including corporate videos, product promotional videos, reels, and short-form video content.
• Design visually appealing marketing materials while maintaining consistent company branding.
• Prepare company presentations, proposals, and corporate promotional content.
• Develop content strategies for social media, websites, blogs, and email campaigns.
• Monitor campaign performance, lead conversion, and marketing ROI.
• Conduct competitor analysis and market research.

Required Skills

• Digital Marketing & Social Media Marketing
• Corporate Branding & Brand Management
• B2B Marketing & Lead Generation
• LinkedIn Marketing & Business Networking
• Google Ads, Meta Ads & SEO
• Graphic Design & Digital Creative Asset Development
• Video Editing & Promotional Video Creation
• Proficiency in Canva, Adobe Photoshop, Adobe Illustrator, or similar design tools.
• Knowledge of Adobe Premiere Pro, CapCut, After Effects, or similar video editing software.
• Email Marketing & Campaign Management
• Corporate Communication & Client Handling
• Market Research & Competitor Analysis
• Content Strategy & Marketing Analytics
• Presentation & Proposal Development

Eligibility Criteria

• Experience: Minimum 2 years in Digital Marketing, Branding, or B2B Marketing.
• Educational Qualification: Bachelor's degree required; MBA/PGDM in Marketing preferred.
• Practical experience in B2B lead generation and corporate client communication.
• Hands-on experience in creating banners, flyers, social media creatives, and promotional videos is required.
• Ability to independently manage digital marketing activities, branding, and creative content production.
• Experience in IT services, software development, SaaS, or technology companies will be an added advantage.
• Strong written and verbal communication skills in English.
• Experience with CRM tools and marketing analytics platforms is desirable.

Preferred Candidate Profile

We are looking for a proactive, creative, and business-oriented professional who can combine digital marketing, corporate branding, graphic design, video content creation, and B2B business development.

The ideal candidate should be capable of independently handling digital campaigns, designing promotional materials, producing engaging video content, developing corporate relationships, and identifying new business opportunities.