Digital Marketing Specialist

Best Brains Learning Centers; Hyderabad; On-site; INR 400,000 - 640,000; Full time

Job summary

Best Brains Learning Centers is seeking a Digital Marketing & Social Media Specialist to independently manage our digital presence, run campaigns, and boost online engagement and lead generation from Hyderabad. You will handle social media accounts for corporate and franchise locations, create compelling content, and optimize paid campaigns.

Ideal candidates have 3–6 years of hands-on experience, strong knowledge of Meta and Google profiles, and a proactive, independent work style.

Qualifications

• 3–6 years of hands-on experience in social media management and digital marketing.
• Strong knowledge of Meta Business Suite, Meta Ads Manager, and Google Business Profiles.
• Proven experience creating and optimizing paid social media campaigns.
• Proficiency in Canva or similar design tools and short-form video editing.
• Excellent English writing skills and the ability to create compelling marketing content.
• Understanding of social media analytics, audience targeting, and lead generation.
• Strong attention to detail, problem-solving skills, and organizational abilities.
• Ability to work independently, manage multiple accounts, and meet deadlines without constant supervision.

Responsibilities

• Social Media Management: Manage Facebook, Instagram, and Google Business Profiles for corporate and franchise locations.
• Content Creation: Develop engaging posts, captions, graphics, reels, and promotional content while maintaining brand consistency.
• Paid Advertising: Create, manage, monitor, and optimize Meta advertising campaigns, including audience targeting, budgets, and lead generation.
• Google Business Profiles: Maintain accurate business listings, photos, and updates while improving local search visibility.
• Reputation Management: Monitor and respond to Google reviews, social media comments, and messages; escalate issues.
• Marketing Campaigns: Plan and execute promotions, new center openings, seasonal campaigns.
• Performance Analysis: Monitor campaign results, engagement, reach, and leads; provide reports.
• Technical Troubleshooting: Resolve platform issues and guide internal teams.

Skills

Social media mgmt

Meta Business Suite

Meta Ads Manager

Google Business Profiles

Content creation

Canva

Video editing

English writing

Lead generation

Analytics

Tools

Facebook Ads Manager

Instagram Ads

Google Ads

Canva

Job description

Digital Marketing & Social Media Specialist

Location: Cyber towers , Hyderabad, India
Job Type: Full-Time
Shift: 8pm to 5am IST (USA shift)

About Best Brains

Best Brains Learning Centers is a global after-school education franchise with 300+ locations worldwide. We are seeking a skilled, creative, and proactive Digital Marketing & Social Media Specialist to independently manage our digital presence, execute marketing campaigns, and improve online engagement and lead generation.

Key Responsibilities

• Social Media Management: Manage Facebook, Instagram, and Google Business Profiles for corporate and franchise locations.
• Content Creation: Develop engaging posts, captions, graphics, reels, and promotional content while maintaining brand consistency.
• Paid Advertising: Create, manage, monitor, and optimize Meta advertising campaigns, including audience targeting, budgets, and lead generation.
• Google Business Profiles: Maintain accurate business listings, photos, and updates while improving local search visibility.
• Reputation Management: Monitor and respond to Google reviews, social media comments, and messages. Escalate sensitive issues appropriately.
• Marketing Campaigns: Plan and execute promotions, new center grand openings, seasonal campaigns, and other marketing initiatives.
• Performance Analysis: Monitor campaign results, engagement, reach, and leads. Provide regular reports with recommendations for improvement.
• Technical Troubleshooting: Resolve social media platform issues and provide technical guidance to internal teams when needed.

Required Qualifications

• 3-6 years of hands-on experience in social media management and digital marketing.
• Strong knowledge of Meta Business Suite, Meta Ads Manager, and Google Business Profiles.
• Proven experience creating and optimizing paid social media campaigns.
• Proficiency in Canva or similar design tools and short-form video editing.
• Excellent English writing skills and the ability to create compelling marketing content.
• Understanding of social media analytics, audience targeting, and lead generation.
• Strong attention to detail, problem-solving skills, and organizational abilities.
• Ability to work independently, manage multiple accounts, and meet deadlines without constant supervision.

Who We're Looking For

We need a hands-on digital marketer who takes ownership and delivers results. The ideal candidate is technically capable, creative, detail-oriented, and proactive in identifying opportunities and solving problems.

This is not simply a posting or scheduling position. We are looking for someone who can independently execute campaigns, evaluate performance, and continuously improve our digital marketing efforts.

Work Location

Best Brains, Q4, Level 2, Cyber Towers, Hitech City, Madhapur, Hyderabad, Email : [e-mail] , contact Number : 9030312255

Website: www.bestbrains.com