Hiring Area Sales Manager - Mumbai

2coms; Mumbai; On-site; INR 1,350,000 - 1,650,000; Full time

Job summary

2coms in Mumbai is seeking an experienced Area Sales Manager General Trade (GT) to lead sales growth and distribution in the assigned territory. The ideal candidate will have a strong background in FMCG, particularly in Food or Spices, with expertise in distributor management, territory sales, team handling, and achieving primary and secondary sales targets.

The role focuses on achieving sales targets, expanding distribution, strengthening channel relationships, and driving visibility at GT

Qualifications

• 8–12 years of experience in FMCG General Trade (GT) sales.
• Strong distributor and channel management experience.
• Proven track record of achieving sales targets.
• Hands-on experience in team handling and territory management.

Responsibilities

• Achieve primary and secondary sales targets within the assigned territory.
• Expand distribution and ensure product availability.
• Manage distributor and channel partner relationships.
• Drive product visibility and retail execution across GT outlets.
• Lead, mentor, and monitor the sales team.
• Track collections and maintain MIS reports.

Skills

Distributor management

Territory sales

Team handling

Sales targets

Communication

Leadership

Analytical skills

Job description

SUMMARY

Job Description Area Sales Manager (ASM) General Trade

Job Title: Area Sales Manager (ASM) General Trade (GT)

Location: Mumbai

Experience: 8 12 Years

CTC: Up to 15 LPA

Working Days: 6 Days a Week

Job Summary

We are looking for an experienced Area Sales Manager General Trade (GT) to drive sales growth and distribution in the assigned territory. The ideal candidate should have a strong background in FMCG Food or Spices with expertise in distributor management, territory sales, team handling, and achieving primary and secondary sales targets.

Note:

• Preferred Industry: FMCG Food or Spices only
• Avoid: Dairy, Tobacco
• Only General Trade (GT) experience Candidates with combined GT + Modern Trade (MT) experience will not be considered.
• No relocation candidates.

Key Responsibilities

• Achieve primary and secondary sales targets within the assigned territory.
• Expand numeric and weighted distribution while ensuring product availability.
• Manage and strengthen distributor and channel partner relationships.
• Drive product visibility and retail execution across GT outlets.
• Lead, mentor, and monitor the performance of the sales team.
• Track collections and ensure financial discipline.
• Prepare sales forecasts, monitor inventory, and maintain MIS reports.
• Execute trade promotions, BTL activities, and market development initiatives.
• Ensure smooth day-to-day sales operations and territory management.

Requirements

• 8 12 years of experience in FMCG General Trade (GT) sales.
• Strong experience in distributor and channel management.
• Proven track record of consistently achieving sales targets.
• Hands‑on experience in team handling and territory management.
• Excellent communication, analytical, and leadership skills.

Preferred Industry

• FMCG Food
• FMCG Spices