Hiring || Territory Sales Manager - General Trade

2coms; Bengaluru; On-site; INR 720,000 - 880,000; Full time

Job summary

2coms is seeking an experienced Territory Sales Manager (TSM) for FMCG General Trade in Bengaluru. The role focuses on driving sales growth, expanding distribution, and ensuring strong market execution across the assigned GT territory.

Ideal candidates will have 3+ years in FMCG GT sales, proven distributor management, and solid retail execution experience. You will lead a sales team, manage distributors and channel partners, and work to achieve primary and secondary sales targets.

Qualifications

• 3+ years in FMCG General Trade (GT) Sales.
• Strong distributor management and field execution.
• Excellent negotiation and channel relationship skills.

Responsibilities

• Achieve primary and secondary sales targets in the assigned territory.
• Drive distribution expansion by improving numeric and weighted distribution.
• Ensure strong product visibility and availability across the market.
• Manage and lead the sales team, including hiring and coaching.
• Build relationships with distributors, retailers, and channel partners.
• Coordinate with internal teams to ensure smooth sales and distribution operations.
• Analyze sales data and prepare performance reports.

Skills

Distributor management

Retail execution

Team handling

Sales forecasting

Negotiation

Education

Bachelor’s degree / MBA

Tools

MIS systems

Job description

Hiring || Territory Sales Manager - General Trade

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Job Description

Job Description – Territory Sales Manager (TSM)

• Designation: Territory Sales Manager (TSM)
  
• Experience: 3–8 Years
  
• Relevant Experience: Minimum 3+ years in FMCG General Trade (GT) Sales
  
• Channel: General Trade (GT)
  
• Industry Exclusion: Dairy Products
  
• CTC: Up to ₹8 LPA
  
• Notice Period: Immediate to 30 Days
  
• Education: Bachelor’s Degree in any discipline or MBA from a recognized institution
  

Job Summary

We are looking for an experienced Territory Sales Manager (TSM) to drive sales growth, distribution expansion, and market execution across the assigned territory.

The ideal candidate should have strong experience in FMCG General Trade (GT) Sales , distributor management, retail execution, team handling, and achieving primary and secondary sales targets.

Key Responsibilities

• Achieve primary and secondary sales targets in the assigned territory.
  
• Drive distribution expansion by improving numeric and weighted distribution.
  
• Ensure strong product visibility and availability across the market.
  
• Manage and lead the sales team, including hiring, training, coaching, and performance monitoring.
  
• Build and maintain strong relationships with distributors, retailers, and channel partners.
  
• Manage distributor operations, stock availability, and market execution.
  
• Ensure timely collection of payments and effective management of outstanding balances.
  
• Monitor and implement sales processes, field reporting, and MIS systems.
  
• Prepare sales forecasts and minimize gaps between targets and actual performance.
  
• Plan and execute BTL activities, promotions, and sampling initiatives.
  
• Monitor retail execution and ensure effective implementation of promotional activities.
  
• Handle stock management, claims, manpower planning, and overall territory operations.
  
• Coordinate with internal teams to ensure smooth sales and distribution operations.
  
• Analyze sales data and prepare performance reports.
  

Requirements

• Minimum 3+ years of relevant experience in FMCG General Trade (GT) Sales .
  
• Experience in the FMCG / Food / Beverage industry is mandatory.
  
• Candidates from the Dairy Products industry will not be considered .
  
• Strong experience in distributor management and distribution expansion.
  
• Proven experience in retail execution and market coverage.
  
• Strong team handling and people management skills.
  
• Good understanding of sales processes, MIS, forecasting, and performance reporting.
  
• Ability to achieve sales targets and drive market growth.
  
• Strong negotiation, communication, and channel relationship management skills.
  
• Experience in promotion planning, BTL activities, and market activation will be preferred.