Head of Performance Marketing

Wirality; Bengaluru; On-site; INR 4,000,000 - 7,000,000; Full time

Job summary

Wirality in Bengaluru is seeking a Senior Head of Performance Marketing to own the full-funnel strategy and scale client growth. You will mentor a cross-functional team, drive ROAS, and build performance playbooks emphasizing UGC-driven testing and AI-enabled media buying.

You will lead client relationships, oversee budgets, and collaborate with creative, analytics, and tech teams to deliver measurable impact and revenue growth.

Qualifications

• .5+ years of hands-on performance marketing experience.
• Experience scaling accounts, driving ROAS, and building best-in-class playbooks.
• Led cross-functional teams and mentored talent while building new-age solutions for clients.

Responsibilities

• Lead and mentor the performance marketing team across multiple verticals.
• Own the strategic growth map of client accounts, ensuring KPIs are exceeded.
• Build strong client–agency relationships, becoming the trusted growth partner.
• Ensure campaigns run on time, on budget, and with measurable impact.
• Inspire the team with new ways of working – from UGC-led creative testing to performance-first storytelling.

Skills

Leadership

People leadership

Cross-functional teams

Mentoring

Performance marketing

New-age solutions

UGC campaigns

Data-driven strategy

Tools

Meta Ads Manager

Google Ads / Google Suite

Google Analytics

Supermetrics

Data Studio

Hotjar

CRO platforms

Shopify

Job description

About Us

Our fundamental belief is that there are brands and consumers, and then there is the internet, that connects the two like a bridge. We operate on this bridge, bridging the gap between the two by creating relevant cultural conversations. We refer to this philosophy as the “ART X MATH” approach — where an integrated approach of creative & media helps us deliver an incrementally higher ROI. Infused with the DNA of a digital-first environment and an entrepreneurial spirit. Being an independent agency affords us the freedom to be bold and the agility to navigate away from conventional practices in the industry.

Summary

We’re looking for a leader who will not only head performance marketing but redefine how it scales at Wirality. This role is for someone who:

• Has the rare ability to blend strong platform expertise with people leadership.
• Sees performance marketing as strategy client servicing, not as two separate silos.
• Has 5 years of hands-on performance marketing experience, with proven success in scaling accounts, driving ROAS, and building best-in-class performance playbooks. We need playbooks to be built and a philosophy of working.
• Has led cross-functional teams and thrives on mentoring talent while building new-age solutions for clients.

Here’s where you come in: What we really need!

A big-picture thinker with tactical precision.

A doer who is also a coach. A driver of new business and new performance frameworks. The owner of Wirality’s performance practice – from client growth to cluster P&L.

Expanded Job Description Supervision:

• Lead and mentor the performance marketing team across multiple verticals.
• Own the strategic growth map of client accounts, ensuring KPIs are exceeded.
• Build strong client–agency relationships, becoming the trusted growth partner.
• Ensure campaigns run on time, on budget, and with measurable impact.
• Inspire the team with new ways of working – from UGC-led creative testing to performance-first storytelling.

Growth:

• Build a clear performance roadmap for each client with acquisition, retention, and LTV.
• Drive incremental opportunities through cross-selling new performance models (e.g., creator-driven performance, AI-augmented media buying).
• Expand Wirality’s performance marketing IPs and proprietary frameworks.
• Proven track record in new business development and scaling portfolios.

Strategy:

• Translate consumer and category insights into sharp performance strategies.
• Drive channel mix strategies that balance efficiency (Meta, Google, Amazon) and innovation (UGC ads, AI tools).
• Lead quarterly and annual planning for all performance accounts.
• Integrate data-led insights with creative experimentation.

Communication:

• Confident and persuasive presenter — able to explain complex data simply.
• Establish clear processes, templates, and measurement frameworks for performance delivery.
• Champion collaboration across creative, tech, and analytics teams.

Financial Acumen:

• Own P&L responsibility for the performance cluster.
• Forecast spends, optimize allocation, and maximize ROI.
• Ensure billing hygiene, scope clarity, and profitable growth.
• Growth from UGC projects and upsell of UGC to current performance marketing projects.

Must Have Experience In

Building, mentoring, and scaling performance marketing teams.

Full-funnel performance strategy: acquisition, conversion, retention, loyalty.

Hands-on expertise across platforms:

• Meta Ads Manager
• Google Suite (Search, Perf Max, Discovery, YouTube)
• Analytics & Attribution (Google Analytics, Supermetrics, Data Studio)
• Experimentation Tools (Hotjar, CRO platforms)
• E-commerce performance (Shopify tools, tracking stacks)

• Proven success with UGC-driven performance campaigns.
• Driving business via UGC projects in collaboration with the in-house production team
• Ability to merge creative with media buying, setting Wirality apart in the market.

The Platinum Rules at Wirality

• Lead by example
• EQ over IQ
• Solution over problem