Senior Manager - Performance Marketing

Wirality; Bengaluru; On-site; INR 1,000,000 - 1,500,000; Full time

Job summary

A digital media agency in Bengaluru seeks a Performance Marketer with a strong focus on data and digital marketing. You will analyze campaigns, optimize performance, and manage a team while collaborating with brand and e-commerce managers. The ideal candidate has over 4 years of experience with Facebook and Google Ads, showcasing a balance between creativity and analytical skills. This is a unique opportunity to contribute to fast-paced growth and drive results for top brands.

Qualifications

• Minimum 4+ years experience in running ads or managing campaigns.
• Strong understanding of performance marketing.
• Experience in coordinating with creative and tech teams.

Responsibilities

• Analyze data from campaigns daily and share insights.
• Manage client expectations and communicate clearly.
• Optimize campaigns based on insights and performance.

Skills

Data analysis

Facebook Ads

Google Ads

Media planning

Team management

Tools

Excel

Google Sheets

PowerPoint

Social media analytics tools

Job description

Hi! We are Wirality! a new media agency that uses creativity & data to solve real business problems for some of the largest brands in the country. We are independently owned with an office in Bangalore, India. We’re young, hungry and built for a 2025 world.

We are looking for a data-driven Performance Marketer, obsessed with the modern-day digital ecosystem. You have to be either an expert in Facebook or Google Ads or both. You will be working with a team that combines data and creative thought to deliver incremental ROAS and CAC to our clients.

What Are We Looking For

• Someone who is obsessed with data, numbers, and trends in the digital marketing space.
• Someone who is hungry for success and wants to be part of a growth story at a fast paced digital advertising agency.
• Someone who wants to become a full-stack marketer and understand the world of creativity as well as data.
• Someone who isn’t reluctant to get their hands dirty on day-to-day tasks while overseeing strategy for your accounts.
• Someone who believes in doing whatever it takes to get the job done.
• Someone who understands the difference between a sound strategy and its tactical execution.

Strategy

• You will report to the cluster head of digital strategy and work with him/her to bring the strategy to life.
• You will be required to analyze data from campaigns on a day-to-day basis and share insights with your cluster head.
• You will, in time, manage a team of performance marketers who in turn will report to you on their day-to-day tasks.
• You will be required to interact with brand managers and E-comm managers from fortune 500 companies.
• You should be able to understand business challenges and curate sound strategies on social media and digital platforms for large as well as new age D2C brands.
• You should be comfortable in media planning across various media platforms.

Management & Operations

• Manage client expectations regularly ensuring clear communication during client status meetings, timelines, recommending adjustments, creating decks, etc.
• Collaborate with buying teams to create a strategic framework and tactical media plan ensuring finalized deck and QA meet/exceed client expectations.
• Responsible for the ongoing performance of one or more digital media channels, as well as full reporting and analysis frameworks (e.g., trafficking, campaign QA, pacing, insights, etc.).
• Manage a team of high-performing Digital/Social Analysts.
• Ability to coordinate and liaise with third-party media vendors and manage campaign execution.
• On a day-to-day basis, you will be expected to optimize campaigns based on data breakdowns and insights.
• Develop relationships with media network; continue to develop platform, publisher, and brand relationships outside the walls of the office.
• Understand ways to scale campaigns across platforms in an optimal manner.
• Perform interest research in Facebook using audience insights and ads manager.
• Create audiences on Facebook for custom, lookalike and saved audiences.
• Understand operations of business manager, ad accounts, catalogs, pixels.
• Perform keyword research using keyword planner and any other tools.
• Set up Google Conversion events, Facebook pixel.
• Create a digital media plan based on requirements across multiple platforms.
• Understand how content works across different social media platforms.
• Create insightful reports based on data from performance marketing campaigns.
• Tag with your copy and art partners to achieve a digital-first creative output on campaigns.
• Manage and mentor media analysts and media associates for growth and performance, providing frequent and actionable feedback on their work product.
• Accountable for team performance and efficiency, owning and making measurable improvements on work quality and internal processes to ensure consistency and quality of product deliverables.

Experience

• At least 4+ years experience in running ads or have managed conversion/lead generation campaigns.
• Comprehensive understanding of Facebook and Google Ads.
• Has worked as part of a team coordinating with servicing/creative/tech teams.
• Prior experience working in performance marketing or a media agency is preferred.

Tools You’re Expected To Operate

• Proficient with Excel, Google sheets and Numbers.
• Proficient in Powerpoint, Keynote, and Google slides.
• If you have knowledge of using Social media analytics tools, then that’s a bonus.

Other Requirements

• Ability to commute to work.
• Get us all tea (Just kidding, we drink coffee).

The Platinum Rules For Working Here Are

• Lead by example.
• EQ over IQ.
• Solution over problem.

How To Apply

• Send your CV + cover note to [e-mail].
• Attach your body of work or case studies.
• Tell us why you want to work with us.

Note: Due to overwhelming responses in the past, only shortlisted applicants will be responded to.