Senior Analyst – Performance Marketing

Wirality; Bengaluru; On-site; INR 1,200,000 - 1,600,000; Full time

Job summary

Wirality in Bengaluru is seeking a paid media strategist to design and manage paid marketing campaigns for a diverse client base, from startups to fintech, edtech and FMCG.

You will think strategically and work closely with creative teams, using platforms such as Google Ads, Meta Ads Manager, Analytics, Data Studio, Hotjar and Crazy Egg to drive measurable ROI.

Two years of agency experience are preferred, and you should be comfortable presenting ideas and results to clients and pitches.

Qualifications

• 2 years of experience in paid media or digital marketing, preferably in an agency.
• Proficiency with Google Sheets, Docs and Slides.
• Strong understanding of Meta Ads Manager, Google Ads and Analytics.
• Experience with SEO is a plus.
• Familiarity with data studio and user behavior tools like Hotjar/Crazy Egg is preferred.

Responsibilities

• Brainstorm and create paid marketing campaigns across clients.
• Collaborate on pitches and current projects across industries.
• Apply strategic, creative, and analytical thinking to improve ROI.
• Track metrics like CTR, CPA, and conversions and optimize campaigns.

Skills

Campaign management

Strategic thinking

Analytics

Communication

Presentation skills

Tools

Google Sheets

Google Docs

Google Slides

Meta Business Manager

Google Ads

Google Analytics

Google Data Studio

Hotjar

Crazy Egg

Job description

Wirality!

A new breed of agency that’s Independent, brave and growth driven.

Our fundamental belief is that there are brands and consumers, and then there is the internet, that connects the two like a bridge. We operate on this bridge, bridging the gap between the two by understanding cultural behavior.

We achieve this through our philosophy of ART X MATH. Where an integrated approach of

creative & media, helps us deliver an incrementally higher ROI.

About the job

As a paid media strategist, you will brainstorm and create paid marketing campaigns and strategies for all clients at Wirality, ranging from startups to fintech, edtech, FMCG as well as businesses from a multitude of industries and walks of life. You will work extensively on new pitches as well as working on current projects and accounts.

You will need to be someone who thinks strategically as well as has a solid background of understanding how communication can play an integral role in digital marketing and following systems set in and improving them to improve results for all our client partners.

You will need to be strategic, creative and analytical in equal measure.

Measurement metrics like sales, cost per sale, CTR’s, assisted conversions, DSP’s and CPA’s should be a part of your everyday dictionary.

Key Technical Requirements

• You should have a track record of running performance marketing campaigns for
• different clients across industries (the length and breadth of the clients is less

important. What you managed to do and how you implemented things is

more critical)

• Communicate and collaborate with the creative team in terms of creating
• communication routes and plans for communicating across different platforms for

performance marketing.

• Your knowledge of the specific nature of the platform and how communication can be used as per the nature of every platform is critical.
• Having some experience of having worked on pitches, for performance marketing.
• mandates only or mandates across all digital marketing spectrums.
• Your presentation skills are ever improving and you’re able to communicate key.
• points in terms of navigating a pitch in the right direction.

Pre Requisites

• Never ending will and hunger to learn and grow
• Keen understanding of people, consumer behavior and cultures which flow into work
• Working with people and learning from everyone and bringing everyone together
• Individual desire and tangible goals which helps you evolve
• Your life should revolve predominantly around your professional desires to improve and grow.

Qualifications

• 2 years of experience, (2 years of agency experience would be preferred)
• Ability to work on Google Sheets, Google Docs and Slides (in depth)
• Understanding of the end to end intricacies of Meta Business Manager, Ads Manager
• and Google Ads and Google Analytics
• An understanding of SEO would be great
• Understanding of Google Data Studio and other platforms and apps like Hotjar, Crazy
• Egg and measurement/reporting platforms would be great.

Note :

• We pride ourselves on being a human first company and try our hardest to make this a place

where you would want to spend the rest of your career.

• Due to overwhelming responses in the past, only shortlisted candidates will be responded to

The platinum rules for working here are :

• Lead by example
• EQ over IQ
• Solution over problem