Sr Media Manager - Performance

Wirality; Bengaluru; Hybrid; INR 1,000,000 - 2,000,000; Full time

Job summary

Wirality is seeking a Senior Account Manager – Performance Marketing to lead and grow high-impact client relationships across performance marketing, paid media, and social retainers. You will be the client’s strategic partner and the internal orchestrator for delivery, retention, and account growth across platforms such as Meta, Google, Amazon, Flipkart, and Q-commerce ecosystems.

This role requires a strong understanding of CAC, ROAS, MER, and the ability to balance data with compelling

Qualifications

• 3–5 years of account management experience in a digital-first agency.
• Strong understanding of performance marketing and paid media fundamentals.
• Comfortable reading dashboards (Meta, Google Ads, Amazon Ads, Flipkart Ads).
• Experience managing social retainer and creative output.
• Excellent verbal and written communication skills.

Responsibilities

• Own end-to-end client relationships for growth-stage, performance-driven brands.
• Build quarterly and monthly growth plans across paid media, performance marketing, and social retainers.
• Translate business objectives into actionable performance and content strategies.
• Identify upsell and cross-sell opportunities across media buying, UGC, influencer marketing, and retainers.
• Present insights, recommendations, and next steps confidently to senior client stakeholders.
• Lead planning and execution of awareness and reach campaigns across digital inventories.
• Collaborate with media planners on strategy, allocations, targeting, and optimization logic.
• Coordinate with vendors, publishers, and platform partners to drive results.
• Oversee retainer clients focused on organic growth, storytelling, and community building.
• Track engagement, reach, follower growth, and insights to refine content strategies.
• Maintain brand tone, consistency, and growth trajectory.
• Manage and mentor Account Executives and Junior Account Managers.
• Create project plans, timelines, approval flows, and ensure zero-delay execution.
• Maintain strong cross-department alignment.
• Drive renewals, expansions, and long-term client retention through value demonstration.

Skills

Account management

Performance marketing

Client management

Communication skills

Project management

Tools

Meta

Google Ads

Amazon Ads

Flipkart Ads

Job description

Senior Account Manager – Performance Marketing

Role Type: Full-Time, Department: Account Management, Location: Bangalore / Hybrid, Experience: 3–5 years, Reports to: Cluster Head - Paid Media.

About Us

A new breed of agency that’s independent, brave, and growth-driven.

Our fundamental belief is rooted in ART x MATH - an integrated approach where creative excellence meets media intelligence to deliver incrementally higher ROI.

Infused with a digital-first DNA and an entrepreneurial spirit, we operate with speed, ownership, and conviction. Being independent allows us to break convention, pivot quickly, and win in an ever-changing market.

About The Role

We are looking for a Senior Media Manager – Performance Marketing to lead and grow high-impact client relationships across performance marketing, paid media, and social retainers.

This role is the business spine for brands that rely on Wirality for revenue growth, conversions, and digital scale across platforms such as Meta, Google, Amazon, Flipkart, and quick commerce ecosystems.

You will be the client’s strategic partner, the internal team’s orchestrator, and the owner of delivery, retention, and account growth.

This role is ideal for someone who understands both numbers and narrative — confident discussing CAC, ROAS, and MER, while also appreciating creative hooks, storytelling, and consumer intent.

The Type of Person We’re Looking For

• Strong written and presentation skills, comfortable engaging with senior clients and stakeholders
• Deep understanding of performance marketing fundamentals and paid media ecosystems
• Ability to translate business goals into clear, actionable performance and content strategies
• Strong client leadership presence with ownership mindset
• Comfortable working across creative, media, and production teams
• Detail-oriented, process-driven, and proactive in problem-solving
• Positive, collaborative, and built for fast-paced agency environments

Job Description

Client Strategy & Business Growth

• Own end-to-end client relationships for growth-stage, performance-driven brands
• Build quarterly and monthly growth plans across paid media, performance marketing, and social retainers
• Translate business objectives (sales, CAC, ROAS, reach, engagement) into actionable plans
• Identify upsell and cross-sell opportunities across media buying, UGC, influencer marketing, and retainers
• Present insights, recommendations, and next steps confidently to senior client stakeholders

Performance Marketing Coordination

(You won’t run ads, but you are accountable for how they perform)

• Work closely with performance teams across Meta, Google, Amazon, Flipkart, and Q-commerce platforms to:
• Set performance targets
• Review weekly and monthly reports
• Diagnose performance dips and spikes
• Align creative and media outputs
• Prioritize experiments and tests
• Apply working knowledge of attribution, CAC, ROAS, MER, funnels, and creative impact
• Convert media performance insights into actionable creative and strategic decisions

Paid Media & Media Buying

• Lead planning and execution of awareness and reach campaigns across digital inventories
• Collaborate with media planners on strategy, allocations, targeting, and optimization logic
• Ensure brand safety, compliance, pacing, and quality of delivery
• Coordinate with vendors, publishers, and platform partners to drive results

Social Media Management (Retainer Brands)

• Oversee retainer clients focused on organic growth, storytelling, and community building
• Lead monthly content calendar discussions with creative and strategy teams
• Ensure consistent delivery of:
• Static creatives
• Short-form videos
• Storylines
• Influencer integrations
• Track engagement, reach, follower growth, and insights to refine content strategies
• Maintain brand tone, consistency, and growth trajectory

Internal Project Leadership

• Manage and mentor Account Executives and Junior Account Managers
• Work closely with:
• Director – Media
• Cluster Head – Paid Media
• Creative Strategists
• Creative and Production teams
• Create project plans, timelines, approval flows, and ensure zero-delay execution
• Maintain strong cross-department alignment

Reporting, Retention & Growth

• Ensure timely weekly, monthly, and quarterly reporting
• Convert performance data into strategic recommendations
• Pre-empt escalations with early warning flags and proactive solutions
• Drive renewals, expansions, and long-term client retention through value demonstration

Must-Have Skills & Experience

• 3–5 years of account management experience in a digital-first agency
• Strong understanding of performance marketing and paid media fundamentals
• Comfortable reading and interpreting dashboards (Meta, Google Ads, Amazon Ads, Flipkart Ads)
• Experience managing social retainer and creative output
• Excellent verbal and written communication skills
• Strong project management and coordination capabilities
• Experience working closely with creative and media teams

You Are Someone Who Is

• Detail-obsessed and process-driven
• Confident handling senior client conversations
• Comfortable asking “why is performance down?”
• Hungry to grow account size and revenue
• Able to balance creative thinking with performance logic
• Collaborative, grounded, and team-first
• Built for high-volume, fast-paced agency environments

Other Qualifications

• Strong collaborator with a feedback-first mindset
• Excellent time management and consistency
• A good sense of humor and wit
• Passion for cinema, television, and popular culture

Life at Wirality

We pride ourselves on being a human-first company and strive to make this a place where people want to build long-term careers.

Our Platinum Rules

• Make the job of the person next to you easier
• Be the person everyone wants to work with
• Honey > Vinegar

The Platinum Rules For Working Here Are

• Lead by example
• EQ over IQ
• Solution over problem

Skills: performance marketing,google,ad platforms,roi and roas optimization,data driven decision making,paid media,client communication,digital