Group Head - Influencer Marketing

Wirality; Bengaluru; On-site; INR 4,200,000 - 7,500,000; Full time

Job summary

Wirality is an independent, growth-driven agency operating at the intersection of culture, creativity and performance. We are building a Creator & Partnerships division from the ground up in Bengaluru, focusing on influencer marketing, talent management, and strategic brand partnerships.

You will own end-to-end influencer campaign execution, build a 300+ creator ecosystem, and develop pricing and attribution frameworks to drive client value and Wirality’s growth.

Qualifications

• 5+ years of experience in influencer marketing, partnerships or media.
• Existing network within creators, talent agencies, brands or entertainment.
• Strong commercial instincts and ability to build from zero.
• Comfortable in both boardrooms and creator meetups.

Responsibilities

• Build Wirality’s Creator & Partnerships division from the ground up.
• Create a 300+ creator database segmented by niche, tier, platform, and content format.
• Develop relationships with talent managers, MCNs, agencies, and casting networks across metro cities.
• Scout and sign emerging creators to gain early mover advantage across categories.
• Own end-to-end influencer campaign execution: brief, shortlist, contracting, review and reporting.
• Define pricing frameworks for micro to celebrity tiers and campaigns, retainers, and ambassadors.
• Build a post-campaign reporting format and attribution framework linked to business outcomes.

Skills

Influencer marketing

Talent management

Partnerships

Commercial acumen

Job description

An independent, brave and growth-driven agency operating at the intersection of culture, creativity and performance.

Our philosophy of ART × MATH has helped brands create meaningful conversations online.

Now we’re looking to build our next growth engine.

The Brief

We are looking for an entrepreneurial leader to build and scale Wirality’s Creator & Partnerships division from the ground up.

This person will be responsible for creating an ecosystem of:

• Creators
• Influencers
• Athletes
• Celebrities
• Founders
• Communities
• Brands
• Event Partners

that can create value for our clients and our own IPs.

You will be expected to build relationships, unlock opportunities, generate revenue and create a division that becomes a meaningful contributor to Wirality’s future growth.

• Creator Network & Talent Ecosystem
• Build a segmented, actively maintained database of 300+ creators, broken down by niche, tier, platform, and content format, not just follower count.
• Develop proprietary relationships with talent managers, MCNs, creator-side agencies, and casting networks across metro cities.
• Scout and sign emerging creators before they price out, building Wirality’s early-mover advantage across categories.
• Evaluate creators using both qualitative signals (authenticity, narrative strength, brand-fit) and quantitative ones (engagement quality, audience demographics, CPM benchmarks).
• Build and maintain a roster of low-budget theatre actors, trained performers, and improv talent for branded micro-drama casting needs.
• Create a proprietary creator recommendation and briefing framework that account teams can use without you in the room.
• Influencer Marketing - Campaign & Business Ownership
• Own end-to-end influencer campaign execution: brief development, creator shortlisting, contracting, content review, and reporting.
• Build structured, defensible pricing frameworks covering micro, macro, and celebrity tiers; one-off campaigns, retainers, and ambassador programmes.
• Define quality benchmarks, engagement authenticity standards, brand-fit scoring criteria, content approval processes.
• Ensure campaign-level profitability with margin targets tracked per client. No campaign ships without a P&L.
• Build attribution frameworks that connect influencer activity to business outcomes, not just reach and impressions. (Duolingo-style: CPM, cost-per-new-user, organic share metrics.)
• Create a post-campaign reporting format that clients actually reference for future planning.
• Talent led Content Production
• Develop Wirality’s branded content service offering: episodic short-form content built around client brand narratives for Instagram, YouTube Shorts, and OTT platform comprising talent..
• Maintain a vetted roster of low-budget theatre and trained screen actors available for quick-turnaround productions in Bengaluru, Mumbai, and Delhi.
• Partner with clients to identify the brand stories worth telling in 2–8 minute episode formats - and those that aren’t.
• Coordinate with Wirality’s creative, content, and production teams on scripts, casting briefs, shoot logistics, and delivery timelines.
• Pitch content formats as a premium, measurable format - with production cost structures, expected reach benchmarks, and brand integration rationale.
• Track production margins and delivery consistency.
• Strategic Brand Partnerships
• Build relationships with brands beyond the existing agency client roster for cross-brand collaboration and co-marketing opportunities.
• Develop and pitch sponsorship frameworks for agency-owned IPs and initiatives.
• Identify partnership opportunities between Wirality clients - where pairing two brands creates mutual value neither could access alone.
• Generate inbound brand partnership interest through presence at industry events, thought leadership, and a visible professional network.
• Negotiate and close partnership agreements with commercial terms that protect Wirality’s margins and the client’s interests.
• Business Development & Division Revenue
• Own a personal revenue target for the Creator & Partnerships division
• Build and pitch service offerings to new and existing clients - independently or as part of a pitch team.
• Develop a 12-month growth roadmap with quarterly milestones tied to network size, client adoption, and revenue contribution.
• Build public case studies and POVs that make our influencer and partnerships work visible externally.
• Track a BD pipeline: outreach, proposals, wins, and revenue realised, reported quarterly to the COO.
• Cross-Functional Leadership & Institutionalisation
• Work closely with Account Directors, Strategy, and Creative teams to embed creator thinking into briefs early - before the client conversation, not after.
• Train internal teams on partnership revenue opportunities and how to spot influencer-led hooks in existing client work.
• Build the systems, rate cards, briefing templates, and process playbooks that allow this division to operate without constant oversight.
• Represent the org externally at creator meetups, industry panels, and brand events. You are part of the agency’s public face in this space.

Who You Are

• 5+ years experience.
• Experience in influencer marketing, talent management, partnerships or media.
• Existing network within creators, talent agencies, brands or entertainment.
• Strong commercial instincts.
• Comfortable building something from zero.
• Equally comfortable in boardrooms and creator meetups.

Skills: influencer marketing,production,partnerships