Head of Marketing

9Point Capital; Mumbai; On-site; INR 5,000,000 - 10,000,000; Full time

Job summary

9Point Capital is hiring a Head of Marketing for a crypto derivatives exchange. You will lead the marketing team, own the budget, manage agencies, and align all marketing activities toward growing active traders and trading volume.

You’ll report to the CEO and collaborate with Growth to turn experiments into scalable results. You’ll build a bold, crypto-native brand and an engaging content engine that traders want to follow and share.

Qualifications

• Experience leading crypto or fintech marketing teams is required.
• Proven ability to manage budgets and deliver ROI.
• Strong creative sense for social-first content and campaigns.
• Deep understanding of crypto trading communities and rules.

Responsibilities

• Lead, mentor and manage the marketing team with clear goals and KPIs.
• Define and execute the marketing strategy and annual plan.
• Own the full marketing budget across paid media, content, community, and agencies.
• Select, onboard and manage agencies and vendors with briefs and SLAs.
• Build a bold crypto-native brand voice and guide content creation across channels.
• Oversee presence on X, Instagram, YouTube, Telegram, Discord and more.
• Guide paid acquisition across search, social, app stores, programmatic channels.
• Partner with Growth to scale referrals, campaigns, and experiments.
• Lead PR, media relations and partnerships for industry presence.
• Ensure robust analytics, tracking, and compliance with guidelines.

Skills

Crypto marketing

Team leadership

Budget management

Performance marketing

Brand strategy

Content marketing

Job description

9Point Capital is hiring a Head of Marketing for a crypto derivatives exchange in its portfolio. We want a crypto-native marketing leader who takes bold bets, moves fast and builds a brand and content engine that traders actually want to follow, share and talk about.

You’ll lead the full marketing team, own the marketing budget, manage agencies, and make sure every part of marketing works together toward one goal: more active traders and higher trading volume. You’ll report to the CEO and work closely with the Growth team, which runs independently, to turn experiments and campaigns into results at scale.

Your team

You’ll lead and develop a team of:

• Social Media Marketer
• Performance Marketer
• PR and Comms
• Content Creators
• Graphic Designer

Key responsibilities

1. Team leadership and alignment

• Lead, mentor and manage the marketing team, setting clear goals, KPIs and priorities for each role
• Align social, performance, content, design and community into one coordinated marketing calendar, so every channel tells the same story
• Run a fast, accountable team culture with weekly planning, quick reviews and a strong bias for execution
• Identify skill gaps and hire, upskill or bring in agencies to fill them

2. Marketing strategy and planning

• Define and execute the marketing strategy and annual plan in line with business goals set with the CEO
• Own marketing KPIs: user acquisition, KYC completion, first trade, active traders, trading volumes, CAC, retention and LTV
• Present performance, insights and spend efficiency to the CEO and leadership regularly

3. Budget ownership

• Own and manage the full marketing budget across paid media, content production, community, KOLs, events and agencies
• Allocate spend based on performance, scaling what works and cutting what doesn’t
• Track ROI on every rupee spent and report on budget utilisation and outcomes
• Negotiate costs with vendors, platforms, KOLs and agencies to get maximum value

4. Agency and vendor management

• Select, onboard and manage agencies across performance, creative, PR, influencer and production
• Write sharp briefs, set clear deliverables and SLAs, and hold agencies accountable for quality and results
• Balance in-house and agency work to maximise speed, output and cost efficiency
• Manage KOL, creator and media partnerships, including contracts, deliverables and performance tracking

5. Brand, content and creative

• Build a bold, distinctive, crypto-native brand voice that feels like part of the community, not a corporate press room
• Guide the content writer and graphic designer to produce sharp, witty, culturally relevant content: memes, reels, shorts, market takes, trader stories and education
• Set creative direction and quality standards across all channels and campaigns
• Make derivatives education engaging and accessible for new and experienced traders

6. Social media and community

• Oversee the exchange’s presence across X, Instagram, YouTube, Telegram, Discord and emerging platforms
• Work with the Social Media Marketer and Community Manager to grow active, loyal, vocal trader communities
• Ride market moments such as pumps, crashes, listings and trending narratives with real-time content and campaigns
• Bring community insights back to the product and support teams

7. Performance marketing and media buying

• Guide the Performance Marketer on paid acquisition across search, social, app stores, programmatic and crypto-native channels
• Own the media buying strategy across digital, programmatic and direct publisher deals, deciding where the brand shows up, at what cost and with what return
• Negotiate media rates, partnerships and placements with platforms, publishers and media agencies
• Ensure brand safety, inventory quality and fraud prevention across all paid media
• Optimise the full funnel from first touch to sign-up, KYC, deposit and first trade
• Continuously improve CAC, conversion and ROAS through testing and disciplined spend

8. Working with the Growth team

• Partner closely with the independent Growth team on referral programmes, trading competitions, campaigns and experiments
• Provide creative, content, community and paid-media support to scale growth initiatives that work
• Align on shared metrics and avoid overlap, so marketing and growth amplify each other

9. PR, brand presence and partnerships

• Lead PR, media relations, thought leadership and presence at industry events and trader meetups
• Manage communication during market or platform events with speed and clarity
• Build co-marketing partnerships with crypto projects, fintechs and media platforms

10. Analytics and responsible marketing

• Ensure robust tracking and attribution across channels, with dashboards on funnel, campaign ROI and cohort performance
• Work with compliance and legal so campaigns, promotions and influencer content meet VDA advertising guidelines, ASCI norms and platform policies
• Stay bold without crossing regulatory lines

What we're looking for

• 6 - 10 years of marketing experience, with at least 2 - 3 years leading a marketing team at a crypto exchange, Web3 project, trading app or fintech
• Genuinely crypto-native: you trade, you understand derivatives (futures, perpetuals, options) and you know the ecosystem, its players and its culture
• Proven experience leading multi-disciplinary teams across social, performance, content, design and community
• Strong command of budgets, with a track record of managing marketing spend and delivering measurable ROI
• Hands-on experience hiring, briefing and managing agencies, KOLs and vendors
• A strong creative eye for current, culturally fluent, social-first content that stops the scroll
• Experience overseeing media buying and programmatic advertising, including working with media agencies and negotiating media deals
• Comfort with risk; you’d rather test bold ideas fast than play it safe
• Analytical enough to own funnel metrics, creative enough to build a brand people love
• Knowledge of crypto and financial advertising constraints in India
• High energy, a bias for action, and the ability to thrive in a 24x7 market

Bonus points if you have

• Built a crypto community or social following from scratch
• Personal credibility on Crypto Twitter, YouTube or Telegram
• Run viral campaigns, trading competitions or KOL programmes at scale