Marketing Associate

BestEx Research Group; Bengaluru; On-site; INR 500,000 - 800,000; Full time

Job summary

BestEx Research is seeking a Marketing Associate in Bengaluru to contribute to the development and execution of marketing initiatives for a fintech-focused firm. The role blends strategic thinking with hands-on execution across campaigns, product launches, and digital presence to drive brand awareness.

You will collaborate with internal stakeholders, manage content, optimize social media and website assets, and analyze performance to inform improvements.

Qualifications

• MBA or PGDBM in Marketing from a Tier 1 business school.
• 3–5 years of total marketing experience, preferably in a B2B environment.
• Experience in fintech industry is preferred (not mandatory).
• Strong written and verbal communication skills.

Responsibilities

• Develop and execute marketing campaigns and product launch initiatives.
• Support marketing operations including email campaigns, social media, and website updates.
• Translate marketing strategies into actionable initiatives and campaigns.
• Measure campaign effectiveness using data analytics and provide insights.
• Identify opportunities to improve brand visibility and audience engagement.

Skills

Marketing strategy

Content development

Social media

Brand communication

Data analytics

Project management

Education

MBA/PGDBM Marketing

Tools

HubSpot

Google Analytics

Semrush

Webflow

Figma

Job description

About BestEx Research

BestEx Research is an award-winning financial technology and research firm specializing in building sophisticated execution algorithms and transaction cost modeling tools servicing multiple asset classes. The firm provides its services to performance-demanding hedge funds, CTAs, asset managers, and banks through a traditional electronic broker and in a broker-neutral Software as a Service (SaaS) model.
BestEx Research's mission is to become the leader in automation and measurement of execution across asset classes globally and significantly reduce transaction costs for our clients.
Its cloud-based platform, Algo Management System (AMS), is the first end-to-end algorithmic trading solution for equities, futures, and foreign exchange that delivers an entire ecosystem around execution algorithms, including transaction cost analysis (TCA), an algo customization tool called Strategy Studio, a trading dashboard, and pre-trade analytics in a single platform. The platform is currently live for US equity and global futures trading.
BestEx Research is challenging the status quo of stale, black-box solutions from execution providers in a $100 billion industry and offering next-generation execution algorithms that combine performance improvement with transparency and customization. BestEx Research uses leading-edge technology to support its low-latency, highly scalable research, and trading systems with its back end in C++, research libraries in C++/Python and R, and web-based technologies for delivering its front-end platforms.
Visitfor more information about our mission, products, research, and services.

What you will do

As a Marketing Associate, you will contribute to the development and execution of marketing initiatives at a growing fintech firm. This role requires a combination of strategic thinking, strong marketing fundamentals, creativity, and a willingness to take ownership of hands-on marketing activities.

You will work closely with internal stakeholders to develop and execute marketing campaigns, support product launches, strengthen the company's digital presence, and drive brand awareness. You will have the opportunity to contribute ideas, identify new marketing opportunities, and translate marketing strategies into actionable initiatives.

You will also support marketing operations, including email campaigns, social media management, website updates, content development, and performance tracking. You will use data and analytics to measure campaign effectiveness, identify areas for improvement, and provide actionable insights.

Beyond execution, you will be expected to take initiative, improve existing marketing processes, explore automation opportunities, and contribute to building scalable marketing practices. As the company grows, you will have the opportunity to take on greater responsibilities and contribute to the development of the marketing function.

Who We Are Looking For

We are looking for a proactive and driven marketing professional with strong marketing fundamentals, strategic thinking, and an execution-oriented mindset.

The ideal candidate should be comfortable developing ideas and marketing strategies while also being willing to get involved in ground-level execution. They should demonstrate ownership, creativity, curiosity, and the ability to work independently as well as collaboratively.

This is an opportunity for someone who wants to build, experiment, execute, and grow alongside the company as the marketing function expands.

Education

• Required: MBA or PGDBM in Marketing from a Tier 1 business school.
• Preferred: Undergraduate degree in Business Management, Finance, Economics, or a related field.

Experience & Background

• 3-5 years of total professional experience.
• Relevant experience in marketing, preferably in a B2B environment.
• Experience in the fintech industry is preferred (not mandatory)

Marketing Strategy & Execution

• Strong understanding of marketing fundamentals, brand positioning, and marketing strategies.
• Ability to think strategically, generate ideas, and translate them into actionable marketing initiatives.
• Experience in developing and executing marketing campaigns and product launch initiatives.
• Ability to manage social media marketing, content development, and brand communication.
• Willingness to take ownership of hands-on marketing activities and execution.
• Ability to identify opportunities to improve brand visibility, audience engagement, and marketing effectiveness.
• Strong understanding of social media platforms like LinkedIn and Twitter and their respective analytics.
• Hands-on experience with HubSpot, Google Analytics, Semrush (or similar tools), Webflow CMS, Figma and AI Assistants is preferred.

General Skills

• Strong written and verbal communication skills.
• Excellent understanding of marketing principles and the ability to think creatively and strategically.
• Strong ownership, initiative, and problem-solving abilities.
• High attention to detail and comfort working with data, systems, and dashboards.
• Ability to translate marketing performance data into clear, actionable insights.
• Ability to manage multiple projects and priorities simultaneously.
• Ability to develop persuasive marketing content and communicate ideas effectively.
• Basic design skills, including document formatting and creating social media graphics.
• Comfortable working with marketing tools such as HubSpot, Figma, Webflow, and Google Analytics.
• Adaptability and willingness to take on responsibilities beyond defined tasks as the marketing function grows.

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