Head of Marketing

Genzeon; India; Presencial; INR 2.500.000 - 4.500.000; Jornada completa

Descripción de la vacante

Genzeon is seeking an accomplished marketing leader with 10–16 years of experience to drive demand generation, pipeline growth, and GTM initiatives. The role emphasizes ABM, Microsoft ecosystem experience, and collaboration with Sales, Practice, Pre-Sales, and leadership to deliver measurable business outcomes.

The candidate will establish KPIs, lead integrated campaigns, and craft compelling value propositions for US enterprise buyers, aligning marketing with revenue goals.

Formación

• 10–16 years of overall marketing experience.
• 4+ years of IT services / digital engineering marketing experience.
• Strong understanding of B2B technology services and complex enterprise buying cycles.
• Proven experience in demand generation, pipeline creation, and sales-aligned marketing.
• Strong exposure to Microsoft services and ecosystem.
• Experience working with Sales, Practice, Pre-Sales, and technology leadership.
• Strong understanding of ABM, account-based campaigns, GTM strategy, and integrated marketing.
• Excellent communication, presentation, stakeholder management, and executive engagement skills.

Responsabilidades

• Establish clear KPIs and dashboards for marketing-sourced and marketing-influenced pipeline.
• Track campaign performance, conversion rates, engagement, opportunity creation, and pipeline contribution.
• Continuously optimize campaigns based on performance data and market feedback.
• Provide regular reporting to leadership on marketing performance, pipeline impact, and ROI.
• Ensure marketing remains accountable for commercial outcomes rather than activity metrics alone.

Conocimientos

Marketing strategy

Demand generation

Pipeline management

ABM

GTM strategy

Executive engagement

Sales-aligned marketing

Microsoft ecosystem

Campaign optimization

Campaign leadership

Descripción del empleo

• Translate Microsoft capabilities across Azure, Data & AI, Microsoft Fabric, Copilot, Power Platform, Dynamics 365, Application Modernization, Security, and related services into buyer-centric propositions.
• Partner with Microsoft Alliance and Practice teams to leverage Microsoft ecosystem opportunities, joint GTM motions, co-sell, Marketplace, events, and field engagement.
• Develop differentiated messaging, solution positioning, sales narratives, case studies, campaigns, and go-to-market assets.
• Convert technical capabilities into clear business value propositions that resonate with US enterprise buyers.
• Act as a strategic marketing partner to US Sales and Practice leadership.
• Work closely with account leaders to identify pipeline gaps and create targeted campaigns to address them.
• Develop sales enablement assets including sales plays, account messaging, solution briefs, presentations, battlecards, and campaign kits.
• Establish a strong operating cadence across Marketing, Sales, Pre-Sales, Microsoft Alliance, and Delivery teams.
• Support strategic pursuits and account-based initiatives with relevant market intelligence, messaging, and campaigns.
• Lead integrated campaigns across digital, email, events, webinars, thought leadership, partner marketing, and targeted account engagement.
• Develop compelling content around Microsoft, Cloud, Data & AI, and Digital Engineering solutions.
• Work with internal SMEs and technical leaders to convert complex technology concepts into customer-oriented content.
• Build reusable campaign frameworks and assets that can scale across the broader services portfolio.

Performance & Pipeline Management

• Establish clear KPIs and dashboards for marketing-sourced and marketing-influenced pipeline.
• Track campaign performance, conversion rates, engagement, opportunity creation, and pipeline contribution.
• Continuously optimize campaigns based on performance data and market feedback.
• Provide regular reporting to leadership on marketing performance, pipeline impact, and ROI.
• Ensure marketing remains accountable for commercial outcomes rather than activity metrics alone.

Required Qualifications & Experience

• 10–16 years of overall marketing experience, preferably within IT services, digital engineering, technology consulting, or a related B2B services environment.
• 4+ years of experience in IT services / digital engineering marketing preferred.
• Demonstrated experience marketing to the US / North American enterprise market.
• Strong understanding of B2B technology services and complex enterprise buying cycles.
• Proven experience in demand generation, pipeline creation, and sales-aligned marketing.
• Strong exposure to Microsoft services and ecosystem, including one or more of:
• Experience working directly with Sales, Practice, Pre-Sales, and technology leadership.
• Strong understanding of ABM, account-based campaigns, GTM strategy, and integrated marketing.
• Excellent communication, presentation, stakeholder management, and executive engagement skills.

Preferred Experience

• Experience with Microsoft Alliance / Partner marketing, co-sell, Marketplace, joint GTM, or Microsoft field engagement.
• Experience in a mid-sized technology services organization with a lean, hands-on marketing model.
• Experience building marketing programs from the ground up.
• Exposure to Healthcare or other US enterprise verticals.
• Experience developing campaigns around Cloud, Data, AI, and Digital Engineering services.
• Demonstrated experience influencing or contributing to measurable revenue and pipeline outcomes.