Head of Marketing

Institute of Project Management; India; On-site; INR 3,000,000 - 6,000,000; Full time

Job summary

Client is seeking a Head of Marketing to own the growth engine, combining hands-on execution with leadership. You will drive revenue, pipeline, and market expansion across SEO, paid media, funnels, and CRO, while building scalable systems and reporting.

You will own analytics, attribution, and weekly dashboards, ensuring lead quality and cost efficiency. This role calls for strong strategic thinking, bite-sized execution, and clear ownership.

Qualifications

• Proven experience in growth or performance marketing.
• Strong background in SEO and paid acquisition.
• Experience scaling funnels and improving conversion.
• Strong analytical and problem-solving skills.
• Clear communication and ownership mindset.

Responsibilities

• Own marketing strategy related to revenue growth, pipeline, and conversion.
• Lead hands-on performance marketing across SEO, paid channels, funnels, and CRO.
• Manage paid channels (Google, Meta, LinkedIn) with ROI accountability.
• Prioritize funnel design, landing pages, and conversion optimization.
• Own analytics, attribution, dashboards, and weekly reporting.
• Monitor lead quality, CAC, and pipeline contribution.
• Provide lean, hands-on leadership to the marketing team.

Skills

Growth marketing

Performance marketing

SEO

Paid acquisition

Funnel optimization

Analytics

Reporting

Ownership mindset

A/B testing

Tools

Google Ads

Meta Ads

LinkedIn Ads

Job description

We are recruiting on behalf of our client, a fast-growing, global business in the education and professional services sector. Our client works with organisations across multiple international markets and operates at the intersection of education, technology, and professional services. They are now entering a performance-driven growth phase, and this role will work closely with the founder and leadership team to help scale the business’s global reach, pipeline, and revenue.

The Role:

Our client is hiring a Head of Marketing to take ownership of their marketing execution and turn it into a predictable, performance-driven growth engine. This is not a brand-only or strategy-only role. It is a hands-on leadership role with clear accountability for outcomes. You will be responsible for both doing the work and directing others. If growth stalls, leads drop, or funnels underperform - you own the fix. Our client is not looking for incremental optimisation. They’re looking for someone who can move fast, prioritise hard, and build systems that scale.

What You’ll Own:

• Ownership of marketing strategy as it relates to revenue growth, pipeline, and conversion
• Hands-on performance marketing across SEO, paid acquisition, funnels, and CRO
• Paid channels (Google, Meta, LinkedIn) with clear ROI accountability
• SEO prioritisation and execution (with existing SEO resources)
• Funnel design, landing pages, and conversion optimisation
• Analytics, attribution, dashboards, and weekly reporting
• Lead quality, CAC, and pipeline contribution
• Lean leadership of the marketing team (hands-on + direction)

What Success Looks Like (First 6 Months):

• Marketing is clearly structured, prioritised, and accountable
• Lead volume and quality increase materially across core markets
• Paid acquisition becomes measurable, scalable, and controlled
• SEO performance improves with clear execution focus
• Funnels are simplified and conversion rates improve
• The marketing team is aligned behind clear goals and metrics
• The founder no longer needs to drive or chase marketing execution

Who This Role is For:

You are:

• A performance-first marketer who thinks in numbers and funnels
• Comfortable owning results, not just activity
• Confident inheriting a real, imperfect marketing setup and improving it
• Data-literate and commercially minded
• Comfortable leading people and making hard prioritisation decisions

You are not looking for:

• A brand-custodian role
• A role without real accountability

Requirements:

• Proven experience in growth or performance marketing
• Strong background in SEO and paid acquisition
• Experience scaling funnels and improving conversion
• Strong analytical and problem-solving skills
• Clear communication and ownership mindset

Nice to have:

• B2B, education, or SaaS experience
• Multi-market or international experience