Head of Marketing

Plotline; Bengaluru; Sur place; INR 3 600 000 - 9 000 000; Plein temps

Résumé du poste

Plotline in Bengaluru is seeking a Head of Marketing to own the pipeline engine, build a high-performance marketing team, and partner with Sales to generate a qualified pipeline aligned to ICP.

This hands-on, player-coach role requires scale outbound experience, data-driven decision making, budget ownership, and the ability to turn outbound into a repeatable growth channel.

Qualifications

• 8+ years in B2B marketing or growth.
• Experience building and running an outbound program that sourced pipeline and revenue.
• Hands-on with sequencing, data, and CRM tools (e.g. Outreach, Salesloft, Apollo, Clay, ZoomInfo, Sales Navigator, HubSpot, Salesforce).
• Has written and A/B tested outbound copy.
• Has owned a pipeline or revenue target jointly with Sales.
• Reports on funnel metrics, conversion rates, attribution, and forecasts.

Responsabilités

• Run the outbound program end to end: ICP and account selection, list building, messaging, sequencing, and execution across email, LinkedIn, phone, and direct mail.
• Create a comprehensive list of target accounts, lead-handoff criteria, and pipeline targets with Sales leadership; review conversion data with Sales weekly
• Write and standardise positioning and outbound messaging, and produce supporting assets: case studies, one-pagers, landing pages, sales enablement
• Test segments, subject lines, offers, and channels, and document results
• Own the marketing budget and report pipeline, CAC, and ROI to leadership and the board monthly
• Run channels beyond outbound, e.g. hosted events, communities, podcasts, partner co-marketing; track pipeline created and cost per opportunity

Connaissances

B2B marketing

Growth marketing

Leadership

Outbound marketing

Funnel metrics

A/B testing

CRM proficiency

Outils

Outreach

Salesloft

Apollo

Clay

ZoomInfo

Sales Navigator

HubSpot

Salesforce

Description du poste

The Role

We're looking for a Head of Marketing to build and own our pipeline engine. This is a hands-on, player-coach role for someone who has personally run outbound at scale and knows how to turn it into a repeatable, measurable growth channel. You'll set the marketing strategy, build the team, and work shoulder to shoulder with Sales to generate a qualified pipeline based on our ICP.

What you'll do

• Run the outbound program end to end: ICP and account selection, list building, messaging, sequencing, and execution across email, LinkedIn, phone, and direct mail

• Create a comprehensive list of target accounts, lead-handoff criteria, and pipeline targets with Sales leadership; review conversion data with Sales [weekly]

• Write and standardise positioning and outbound messaging, and produce supporting assets: case studies, one-pagers, landing pages, sales enablement

• Test segments, subject lines, offers, and channels, and document results

• Own the marketing budget and report pipeline, CAC, and ROI to leadership and the board [monthly]

• Run channels beyond outbound, for example hosted events for target accounts, active presence in industry forums and communities, podcasts and partner co-marketing; track each on pipeline created and cost per opportunity

What we're looking for

Required

• 8+ years in B2B marketing or growth, including 3+ years leading a marketing or demand generation function at an early- or growth-stage company

• Experience building and running an outbound program that sourced pipeline and revenue, and can share the results (meetings, pipeline $, conversion rates)

• Hands-on with sequencing, data, and CRM tools (e.g. Outreach, Salesloft, Apollo, Clay, ZoomInfo, Sales Navigator, HubSpot, Salesforce or related tools)

• Has written and A/B tested outbound copy

• Has owned a pipeline or revenue target jointly with Sales

• Reports on funnel metrics, conversion rates, attribution, and forecasts

• Own the marketing budget and report on pipeline, CAC, and ROI to the leadership team and board

Nice to have

• Paid acquisition experience (search, paid social, retargeting, ABM advertising)

• Experience running events, communities, or partnerships that sourced pipeline

• Experience launching marketing in a new market, segment, or region

• Experience with product-led or sales-assisted motions

Outcomes

By 90 days

• $1.5M in qualified pipeline

By 12 months

• $10M in qualified pipeline

• At least 2–3 additional channels (e.g. events, communities, partnerships, podcasts) contributing measurable inbound pipeline