Head of Marketing

Zigsaw; Ahmedabad District; On-site; INR 4,000,000 - 7,000,000; Full time

Job summary

Zigsaw, Ahmedabad, Gujarat, is seeking a senior sales leader with extensive experience in unstitched fabrics (suiting, shirting, digital prints). The role requires 15+ years in textile sales and a proven track record in building teams, channels, and P&L across India.

Travel 12–15 days per month is involved. The candidate should have a strong market presence, deep buyer networks, and strategic vision for growth and differentiation in a competitive market.

Qualifications

• Experience: 15/20+ years in textile sales, marketing, and business development (suiting & shirting preferred).
• Strong network across domestic textile trade (distributors, dealers, retailers, brands).
• Hands-on understanding of fabric product categories, market trends, and buyer behaviour.

Responsibilities

• Develop and execute a comprehensive sales and distribution strategy aligned with growth targets.
• Set aggressive but realistic sales targets across regions, channels, and product categories.
• Identify and capitalise on growth areas in product categories and geographies.
• Drive pricing strategy in coordination with management to protect margins.
• Improve order forecasting accuracy to support planning and reduce missed deliveries.
• Build and lead a marketing and sales team with ownership and discipline.
• Strengthen relationships with distributors, dealers, and key accounts.
• Lead market expansion initiatives across key regions and new geographies.

Skills

Textile sales

Leadership

Market expansion

Job description

We require candidates ONLY from Textile Manufacturing units dealing specifically in Unstitched Fabrics, with strong hands‑on market knowledge in the following product lines:

• Suiting Range (including Cotton/Polyester Suiting)
• Shirting Range
• Digital Print Fabrics

Location: Ahmedabad, Gujarat (with 12 to 15 days of travel per month - Pan India)

About the Role

KEY ELIGIBILITY CRITERIA

• Experience: Minimum 9–10 years in Unstitched Fabric sales/marketing
• Industry: Textile Manufacturing (Suiting / Shirting / Digital Print Fabrics) only

Experience Required: 15 / 20+ years in textile sales, marketing, and business development (suiting & shirting preferred). Minimum 8 / 10 years in a senior / leadership role managing teams, channels, and P&L. Strong network across domestic textile trade (distributors, dealers, retailers, brands). Proven experience in scaling sales, building teams, and entering new geographies. Hands‑on understanding of fabric product categories, market trends, and buyer behaviour.

Responsibilities

• Sales Strategy & Revenue Growth


• Develop and execute a comprehensive sales and distribution strategy aligned with the company’s growth targets.


• Set and own aggressive but realistic sales targets across regions, channels, and product categories. The goal is to maximise sales output.


• Identify and capitalise on growth areas – both in terms of product (new fabric categories, blends, finishes) and geographies (underserved or high-potential markets).


• Drive pricing strategy in coordination with management. Understand margin structures, competitive pricing, and trade schemes that move volumes without eroding value.


• Improve order forecasting accuracy over time. This is critical - better forecasting means better production planning, lower inventory holding, and fewer missed deliveries. The management expects this to become a real strength of this role with time.


• Read the market continuously - geographically, by product, by buyer segment. Understand what’s trending, what’s fading, what the competition is pushing, and where company can differentiate, etc.


• Get structured feedback from the market on product quality, pricing, design preferences, and service levels. Bring this back and discuss with management and the product/design teams so the company’s offering stays relevant.


• Must understand buyers and their purchase patterns. The market is changing with traditional wholesale models being disrupted by D2C brands, e‑commerce aggregators, and digitally savvy retailers. This role must stay on top of how buying behaviour is evolving.


• Track competitor moves - new launches, pricing changes, distribution expansion and recommend proactive responses.


• Align and restructure distribution networks to improve reach and market penetration across India.


• Strengthen relationships with existing distributors and dealers. Build new, high-potential channel partnerships where gaps exist.


• Implement effective trade schemes, incentives, and pricing structures that drive volume while protecting the company’s margin position.


• Lead market expansion initiatives across key regions. Identify spaces and build a phased entry plan.


• Build, lead, and develop a marketing and sales team that operates with ownership, discipline, and pride in the company.


• The thinking here is not just to fill positions but to build a team where there’s real team binding and attachment to the work and to the company. People should want to stay and grow here.


• Handhold and train team members on products, fabric knowledge, selling techniques, and customer engagement. Be present and invested in their development.


• Set clear expectations. Review performance regularly. Reward strong performers and address underperformance with fairness and firmness.


• Must be a team player and team-driven.


• Market Presence & Brand Reputation


• Actively represent a company in the market. Build and maintain relationships with trade partners, key accounts, and industry bodies on a foundation of integrity and trust.


• Uphold and enhance company’ reputation in the market. Every interaction with a customer or channel partner should reinforce the brand’s standing for quality, reliability, and fair dealing.


• Attend trade shows, exhibitions, and industry events. Use these platforms to strengthen the brand and build the pipeline.


• Engage with key accounts personally. For large or strategic accounts, this person should be the face of the company.


• Order Management & Delivery Coordination


• Monitor the entire order pipeline - new orders, pending orders, production scheduling, dispatch status and ensure timely delivery against commitments.


• Coordinate with Production and Planning teams to align sales commitments with manufacturing capacity. Don’t oversell and underdeliver.


• Own the customer experience end to end. If there’s a quality complaint, a delivery delay, or a pricing dispute - this person drives the ownership.


• Oversee stock levels, payment follow-ups, and fabric sourcing coordination (including imports and outsourcing where applicable).


• Provide structured, regular updates to the management – weekly sales reviews, monthly performance reports, quarterly business reviews.


• Ensure clear communication across Sales, Marketing, Production, and Finance departments. The management should not have to chase for updates.


• Escalate issues and decisions that genuinely need management attention but come with data, context, and a recommendation, not just problems.


• The idea is that this role should absorb the daily market-side noise so the management can focus on strategy and growth.


• Long-Term Vision & Growth Planning


• This is not a short-term assignment. The company is looking for someone with a long-term