Head of Influencer Marketing

Emergent Labs; Bengaluru; On-site; INR 3,500,000 - 7,000,000; Full time

Benefits offered by this job

Daily meals

Family insurance

Unlimited PTO

Flexible working hours

Job summary

Emergent Labs is hiring a Head of Influencer Marketing to own our creator channel end-to-end: strategy, budget, creators, agencies, and results.

You will lead an established influencer marketing team, drive global campaigns, and balance creator mix across markets with a strong focus on measurable outcomes.

Qualifications

• 10+ years of experience in marketing, growth, or creator and influencer roles, including time leading a team.
• Track record of running creator or influencer programmes at scale with budget ownership and measurable results.
• Ability to build plans bottom-up and defend investments with accountability for outcomes.
• Strong commercial and analytical instincts with CPC/CPM and funnel metrics experience.
• Genuine content instinct and fluency in social platforms; ability to discern good content.
• Experience managing agency partners and negotiating with creators or their reps.

Responsibilities

• Own the plan and the budget: build the channel plan bottom-up, make the case for the investment it needs, and own the return on it
• Own cost of attention: bring down the cost of every thousand impressions we buy, without losing quality or relevance
• Own the creator mix: decide which creators, tiers, formats, and markets earn our spend, and rebalance as the data changes
• Build the trend engine: spot trends early, turn them into briefs quickly, and build a repeatable loop for catching virality rather than waiting for it
• Run operations and measurement: track performance daily, keep attribution and reporting honest, and hold a high bar for execution across a high-volume channel
• Manage agency partners: select, brief, and manage our agency partners, and decide what runs through them versus directly with creators
• Lead the team: lead and grow an existing team and build the bench beneath you

Skills

Marketing leadership

Influencer marketing

Budget ownership

Data analytics

Campaign management

Job description

Emergent builds autonomous coding agents that replace traditional software development by generating, testing, and deploying production applications directly from plain-language intent. Our systems run in production at global scale and are used to build millions of real applications.

Since our public launch, we've crossed $130M in Annualised Revenue and grown to over 10M users across 190+ countries, who have built 12M+ applications on Emergent. We're backed by Creaegis, Khosla Ventures, SoftBank, Lightspeed, Together, Y Combinator, Google, Claypond and Sentinel Global.

We're solving the hard part of AI-driven software creation: correctness, reliability, security, and scale in real production systems. The team is built by repeat founders, Olympiad medalists, IIT & IIM alumni, and leaders from Google, Amazon, and Dropbox.

We're hiring builders who want ownership, speed, and impact at global scale.

The Role:

Creators are one of our most important growth channels. Watching someone build a working app from a single sentence is content that travels, and we want a leader who can turn that into reach at a global scale.
As Head of Influencer Marketing, you will own our creator channel end-to-end: the plan, the budget, the creators, the agencies, and the results.

The core problem you are solving is cost of attention. We want more impressions for every dollar we spend. That takes two things at once: a real instinct for content and trends, and the operating discipline to track the numbers daily and make hard calls quickly. You will lead an established influencer marketing team running campaigns across the globe.

What You'll Do:

• Own the plan and the budget: build the channel plan bottom-up, make the case for the investment it needs, and own the return on it
• Own cost of attention: bring down the cost of every thousand impressions we buy, without losing quality or relevance
• Own the creator mix: decide which creators, tiers, formats, and markets earn our spend, and rebalance as the data changes
• Build the trend engine: spot trends early, turn them into briefs quickly, and build a repeatable loop for catching virality rather than waiting for it
• Run operations and measurement: track performance daily, keep attribution and reporting honest, and hold a high bar for execution across a high-volume channel
• Manage agency partners: select, brief, and manage our agency partners, and decide what runs through them versus directly with creators
• Lead the team: lead and grow an existing team and build the bench beneath you

What We're Looking For:

• 10+ years of experience in marketing, growth, or creator and influencer roles, including time leading a team
• A track record of running creator or influencer programmes at scale, with real budget ownership and hard numbers attached
• Comfort building a plan bottom-up, defending the investment it needs, and being accountable for the outcome
• Strong commercial and analytical instincts: you are fluent in cost per thousand impressions, funnel metrics, and plan versus actual, and you use them daily
• Genuine content instinct: you live on social platforms, you know why things travel, and you can tell good content from expensive content
• The operating discipline to run a high-volume channel: clean tracking, tight process, fast decisionsExperience managing agency partners and negotiating with creators or their representatives

What Sets You Apart:

• Global experience, particularly running creator campaigns in the US and Europe
• A consumer tech, app, or AI product background, where growth is measured closely
• An audience of your own on social, or a history of building one
• Experience building a channel's measurement and reporting from the ground up, not inheriting it

Benefits and Perks:

1. Daily Meals: Lunch and Dinner provided
2. Family Insurance: 5 Lakhs worth of coverage for you and your family
3. Unlimited Paid Time Off: Take the time you need to recharge and come back refreshed
4. Flexible Working Hours: Work arrangements that fit your life and commitments

Let's build the future of software together.