Product Marketing Lead

Emergent; Bengaluru; On-site; INR 3,500,000 - 6,000,000; Full time

Benefits offered by this job

Daily Meals

Family Insurance 3 Lakhs coverage

Unlimited PTO

Flexible Working Hours

Job summary

Emergent, Bengaluru-based, is seeking an experienced product marketing lead to own narrative and positioning for our autonomous coding agents. You will drive go-to-market for new products, collaborating with product and engineering to stay ahead of roadmaps and craft compelling campaigns for developers, founders, and enterprises.

You will shape the category story, translate user data into memorable content, and enable sales with strong pitches and proof points.

Qualifications

• 8+ years of experience in product marketing or brand marketing, ideally a mix of both, at a high-growth startup or consumer/tech brand.
• A track record of owning narrative and positioning for a product or brand, not just running campaigns, but shaping how people think and talk about something.
• Sharp storytelling instincts, someone who can take something technical and complex and make it feel obvious and exciting.
• Comfort working close to product and engineering. You don't need to write code, but you need to understand what we're building well enough to sell it.
• An entrepreneurial streak, you'll be building this function, not inheriting one.
• Excellent writing and communication chops. This role lives and dies by how well you tell a story.

Responsibilities

• Own positioning and narrative for Emergent, translating what our agents can actually do into language that lands with developers, founders, and enterprises alike.
• Lead go-to-market for new products and features, from messaging and launch strategy to sales enablement and customer-facing content.
• Partner closely with product and engineering to stay ahead of the roadmap, so marketing never plays catch-up.
• Build the category story, helping define what autonomous software development means before the rest of the market figures it out.
• Turn user stories, usage data, and competitive signal into sharp, memorable campaigns and content.
• Work hand-in-hand with sales to arm them with the pitch, positioning, and proof points that actually close deals.
• Shape how Emergent shows up everywhere, including website, socials, decks, and press, with a voice that feels unmistakably ours.
• Build the muscle for this function from the ground up: process, playbooks, and a team over time.

Skills

Product marketing

Brand marketing

Storytelling

Marketing strategy

Writing

Job description

Emergent builds autonomous coding agents that replace traditional software development by generating, testing, and deploying production applications directly from plain-language intent. Our systems run in production at global scale and are used to build millions of real applications.

Since our public launch, we've crossed $130M in Annualised Revenue and grown to over 10M users across 190+ countries, who have built 12M+ applications on Emergent. We're backed by Creaegis, Khosla Ventures, SoftBank, Lightspeed, Together, Y Combinator, Google, Claypond and Sentinel Global.

We're solving the hard part of AI-driven software creation: correctness, reliability, security, and scale in real production systems. The team is built by repeat founders, Olympiad medalists, IIT & IIM alumni, and leaders from Google, Amazon, and Dropbox.

We're hiring builders who want ownership, speed, and impact at global scale.

What You'll Do:

• Own positioning and narrative for Emergent, translating what our agents can actually do into language that lands with developers, founders, and enterprises alike
• Lead go-to-market for new products and features, from messaging and launch strategy to sales enablement and customer-facing content
• Partner closely with product and engineering to stay ahead of the roadmap, so marketing never plays catch-up
• Build the category story, helping define what autonomous software development means before the rest of the market figures it out
• Turn user stories, usage data, and competitive signal into sharp, memorable campaigns and content
• Work hand-in-hand with sales to arm them with the pitch, positioning, and proof points that actually close deals
• Shape how Emergent shows up everywhere, including website, socials, decks, and press, with a voice that feels unmistakably ours
• Build the muscle for this function from the ground up: process, playbooks, and a team over time

What We're Looking For:

• 8+ years of experience in product marketing or brand marketing, ideally a mix of both, at a high-growth startup or consumer/tech brand
• A track record of owning narrative and positioning for a product or brand, not just running campaigns, but shaping how people think and talk about something
• Sharp storytelling instincts, someone who can take something technical and complex and make it feel obvious and exciting
• Comfort working close to product and engineering. You don't need to write code, but you need to understand what we're building well enough to sell it
• An entrepreneurial streak, you'll be building this function, not inheriting one
• Excellent writing and communication chops. This role lives and dies by how well you tell a story

Good to Have:

• Experience marketing a technical or developer-facing product
• Background in a category-defining or category-creating company
• Experience building a marketing function from scratch

Benefits and Perks:

• Daily Meals: Lunch and Dinner provided
• Family Insurance: 3 Lakhs worth of coverage for you and your family
• Unlimited Paid Time Off: Take the time you need to recharge and come back refreshed
• Flexible Working Hours: Work arrangements that fit your life and commitments

Let's build the future of software together.