Social Copywriter

Emergent Labs; Bengaluru; On-site; INR 1,400,000 - 2,200,000; Full time

Benefits offered by this job

Daily Meals

Family Insurance

Unlimited Paid Time Off

Flexible Working Hours

Job summary

Emergent Labs is looking for a dedicated content writer to manage our social channels—Instagram, TikTok, YouTube, X, and LinkedIn. You will craft daily scripts, captions, and on-screen text to engage builders and founders, focusing on performance and clarity.

Based in Bangalore, you will report to the Head of Brand and Marketing, spot trends within 48 hours, tailor messaging for US/European audiences, and collaborate with design and video teams to ensure producible, shareable content.

Qualifications

• At least 5 years writing and managing content for Instagram, TikTok, YouTube, X and LinkedIn.
• A proven body of work with measurable performance.
• Strong understanding of internet culture in the US and Europe.
• Ability to move fast and make independent content calls.
• Comfort tailoring content to each platform's style.

Responsibilities

• Write daily short-form scripts, captions, and on-screen text for Instagram, TikTok, and YouTube; post across X and LinkedIn.
• Collaborate with design and video teams to ensure scripts are producible.
• Spot trends and turn them into timely content within 48 hours.
• Decide which trends to join or avoid and build engaging content ideas.
• Manage the brand account's replies and community interactions.
• Find real users with Emergent stories and turn them into content.
• Track performance and share insights to guide the approach.

Skills

Social media content writing

Content performance tracking

US/European internet culture knowledge

Fast decision making

Platform-specific writing style

Job description

Emergent builds autonomous coding agents that replace traditional software development by generating, testing, and deploying production applications directly from plain-language intent. Our systems run in production at global scale and are used to build millions of real applications.

Since our public launch, we've crossed $130M in Annualised Revenue and grown to over 10M users across 190+ countries, who have built 12M+ applications on Emergent. We're backed by Creaegis, Khosla Ventures, SoftBank, Lightspeed, Together, Y Combinator, Google, Claypond and Sentinel Global.

We're solving the hard part of AI-driven software creation: correctness, reliability, security, and scale in real production systems. The team is built by repeat founders, Olympiad medalists, IIT & IIM alumni, and leaders from Google, Amazon, and Dropbox.

We're hiring builders who want ownership, speed, and impact at global scale.

The Role:

About 70% of our users have never coded before. They are small business owners, solo founders, and operators who had an idea and no engineer to build it with. We are hiring a writer to run the words across our social channels. You will write the day-to-day content that goes out on Instagram, TikTok, YouTube, X, and LinkedIn: short-form video scripts, captions, on-screen text, threads, community posts, and replies from the brand account.

Most of our audience is in the US and Europe. You should be comfortable writing for those markets without needing anyone to explain the reference. This is a full-time role based in Bangalore, reporting to the Head of Brand and Marketing.

What You'll Do:

• Write short-form video scripts and captions for Instagram, TikTok, and YouTube on a daily cadence
• Write posts and threads for X and LinkedIn
• Spot trends, formats, and news moments early and turn them into content while they are still relevant, usually within 48 hours
• Decide which trends are worth joining and which ones to leave alone
• Build content ideas that people want to participate in, share, or argue with, rather than only consume
• Run the brand account's replies and comment sections
• Find real users who have built something with Emergent and turn their stories into content
• Work with the design and video team so scripts are written for what can actually be produced
• Track what worked, share it with the team, and change the approach when the numbers say so

What We're Looking For:

• At least 5 years writing and managing content for Instagram, TikTok, YouTube, X, and LinkedIn
• A body of work that performed, with the numbers to show it
• Strong understanding of internet culture in the US and Europe
• Ability to work fast and make calls without waiting for sign-off
• Comfort writing differently for each platform

Benefits and Perks:

1. Daily Meals: Lunch and Dinner provided
2. Family Insurance: 5 Lakhs worth of coverage for you and your family
3. Unlimited Paid Time Off: Take the time you need to recharge and come back refreshed
4. Flexible Working Hours: Work arrangements that fit your life and commitments

Let's build the future of software together.