Senior Creative Strategist

AUSTER WIP PRIVATE LIMITED; Bengaluru; On-site; INR 1,500,000 - 2,100,000; Full time

Benefits offered by this job

Daily Meals

Family Insurance

Unlimited PTO

Flexible Hours

Job summary

Emergent is seeking a Senior Creative Strategist to own big creative ideas across organic social, paid media, and in-product experiences. You will translate positioning into campaigns, lead multi‑discipline teams, and drive innovation in messaging and formats that resonate with millions of entrepreneurs and business owners.

You will build a testing engine, leverage AI in ideation and production, and collaborate with Product Marketing, Growth, Brand, and Content teams to maintain Emergent's edge

Qualifications

• 8+ years in creative strategy at high-growth tech, agency, or media brand.

Responsibilities

• Own end-to-end creative strategy for campaigns and launches.
• Translate product truths and customer insights into big ideas.
• Lead development from brief to execution with cross-functional partners.
• Build a repeatable testing engine for paid and organic.
• Research trends and competitors to stay ahead.
• Use AI tools to multiply creative output.
• Collaborate with Product Marketing, Growth, Brand, and Content.

Skills

Creative strategy

Brand strategy

Campaign concepts

Content IPs

Data-informed

AI in marketing

Cross-functional collaboration

Self-driven

Job description

Emergent builds autonomous coding agents that replace traditional software development by generating, testing, and deploying production applications directly from plain-language intent. Its systems run in production at global scale and are used to build millions of real applications. Since its public launch, Emergent has crossed $100M in ARR and grown to over 10M users across 190+ countries, who have built 12M+ applications on the platform. Backed by Creaegis, Claypond, Sentinel Global, Khosla Ventures, SoftBank, Google, Lightspeed, Prosus, Together, and Y Combinator, the team is built by repeat founders, Olympiad medalists, IIT & IIM alumni, and leaders from Google, Amazon, and Dropbox.

Emergent is looking for a Senior Creative Strategist, who will own the big creative ideas that make Emergent impossible to ignore: the campaign concepts, content IPs, and creative formats that cut through across organic social, paid media, and everything in between. You'll sit at the intersection of brand, growth, and content, turning positioning into ideas and ideas into work that millions of entrepreneurs and business owners actually stop to watch, read, and share.

Responsibilities

• Own creative strategy end-to-end: develop campaign concepts, content IPs, and format innovations that bring Emergent's positioning to life across organic social, paid, video, and in-product surfaces.
• Turn product truths and customer insights into big ideas, deeply understanding Emergent's platform, AI products, and the vibe coding ecosystem, translating that into creative that resonates.
• Lead creative development for major campaigns and launches, from brief and concept through execution, working hand-in-hand with copywriters, designers, and video creators.
• Build a repeatable creative testing engine for paid and organic: form hypotheses, ship variants, read the data, and double down on what works.
• Research trends, communities, culture, and competitor creative to keep Emergent ahead of the curve, and spot whitespace others miss.
• Use AI tools aggressively across research, ideation, scripting, and production to multiply the volume and quality of creative output.
• Partner across teams: work with Product Marketing on messaging, Growth on funnel and channel performance, and Brand and Content on craft and consistency.

Requirements

• 8+ years in creative strategy, brand strategy, or creative-led marketing at a high-growth tech company, agency, or media brand, with a portfolio of campaigns or content IPs that shipped and performed.
• A big-idea thinker who can also execute, moving fluidly from insight to concept to brief to finished asset, making the work better at every step.
• Fluent in internet culture, able to deconstruct what makes creative work on LinkedIn, X, YouTube, and short-form video, with strong instincts for what will resonate before the data comes in.
• Data-informed and opinionated, forming a point of view, pressure-testing it against performance, and iterating without ego.
• Adopts and applies AI into daily workflows to 10x impact and output, shipping with it every day.
• Comfortable with technical concepts, able to understand how AI agents work well enough to make them the hero of a story.
• Self-driven and proactive, taking ownership without waiting for instructions, running multiple workstreams on tight deadlines without dropping balls.
• Cares deeply about craft: the intersection of copy, visuals, and storytelling, down to the frame, the hook, and the headline.

• Daily Meals: Lunch and Dinner provided
• Family Insurance: 3 Lakhs worth of coverage for you and your family
• Unlimited Paid Time Off: Take the time you need to recharge and come back refreshed
• Flexible Working Hours: Work arrangements that fit your life and commitments