Program Manager - Founder Branding

Emergent; Bengaluru; On-site; INR 1,500,000 - 3,200,000; Full time

Benefits offered by this job

Daily Meals

Family Insurance

Unlimited Paid Time Off

Flexible Working Hours

Job summary

Emergent, based in Bengaluru, is hiring a founder branding lead to own content strategy for our CEO and co-founder. The role blends writing posts, threads and newsletters with hands-on calendar management, approvals, and cross-surface coordination across LinkedIn, X, and newsletters.

You’ll work directly with founders and senior leadership, translating their voice into consistent public content. The position is full-time and sits in our Brand & Marketing team.

Qualifications

• 4+ years in founder branding, personal branding, or executive communications.
• Wrote content for named individuals, with measurable results.
• Proven ability to write convincingly in someone else’s voice.
• Strong programme management to maintain calendars and cadence.

Responsibilities

• Draft LinkedIn, X posts and threads in founders' voices.
• Write and ship a regular newsletter.
• Run weekly/fortnightly capture sessions with each founder.
• Own content calendar and publishing cadence; ensure timely posts.
• Coordinate approvals and keep drafts moving.

Skills

Founder branding

Executive communications

Writing samples

Programme management

Job description

Emergent builds autonomous coding agents that replace traditional software development by generating, testing, and deploying production applications directly from plain-language intent. Our systems run in production at global scale and are used to build millions of real applications.

Since our public launch, we've crossed $130M in Annualised Revenue and grown to over 10M users across 190+ countries, who have built 12M+ applications on Emergent. We're backed by Creaegis, Khosla Ventures, SoftBank, Lightspeed, Together, Y Combinator, Google, Claypond and Sentinel Global.

We're solving the hard part of AI-driven software creation: correctness, reliability, security, and scale in real production systems. The team is built by repeat founders, Olympiad medalists, IIT & IIM alumni, and leaders from Google, Amazon, and Dropbox.

We're hiring builders who want ownership, speed, and impact at global scale.

The Role:
About 70% of our users have never coded before. They are small business owners, solo founders, and operators who had an idea and no engineer to build it with. We are hiring someone to run founder branding for our CEO and co-founder. You will own the founder content programme end-to-end, with LinkedIn, X, and newsletters as the main surfaces.

Half the job is writing. You will draft posts, threads, and newsletter editions in each founder's voice, which means spending enough time with them to know how they actually think and talk. The other half is running the programme: pulling ideas out of the founders' heads, holding a calendar, keeping the cadence steady during weeks when they are travelling or heads-down, chasing approvals, and making sure nothing sits in draft for three weeks. Most of our audience is in the US and Europe. This is a full-time role based in Bangalore, reporting to the Head of Brand and Marketing.

What You'll Do:

• Draft LinkedIn posts, X posts, and threads for both founders, in their own voice
• Write and ship a regular newsletter
• Run a weekly or fortnightly capture session with each founder to source raw material
• Turn internal material, product decisions, customer conversations, and half-finished thoughts into publishable postsOwn the content calendar and hold the publishing cadence
• Manage the approval loop and keep the turnaround short
• Repurpose founder material across surfaces: a podcast appearance becomes posts, a post becomes a newsletter section
• Monitor comments and mentions, and flag what needs a founder reply
• Track performance, report on it monthly, and change the approach based on what is working
• Coordinate with the PR and social leads so founder content and brand content are not saying the same thing on the same day

What We're Looking For:

• At least 4 years in founder branding, personal branding, or executive communications, with named people whose content you wrote
• Writing samples from LinkedIn and X that performed, with the numbers
• Proven ability to write convincingly in someone else's voice
• Strong programme management instincts: you keep a calendar honest and unblock things without being asked twice
• Comfort working directly with founders and senior people, including pushing back when a post is not worth publishing
• Enough grasp of startups, software, and AI to write credibly about them
• Familiarity with what lands on LinkedIn and X in US and European markets
• Based in Bangalore, or willing to relocate

Nice to Have:

• Newsletter experience, including growth and list management
• Experience prepping founders for podcasts, panels, or press
• Video scripting for founder-led formats

Benefits and Perks:

• Daily Meals: Lunch and Dinner provided
• Family Insurance: 5 Lakhs worth of coverage for you and your family
• Unlimited Paid Time Off: Take the time you need to recharge and come back refreshed
• Flexible Working Hours: Work arrangements that fit your life and commitments

Let's build the future of software together.