Head of Ecommerce & Growth — D2C (US Market)

Keka Technologies Private Limited; Mumbai; On-site; INR 11,472,000 - 16,252,000; Full time

Benefits offered by this job

Equity/ESOP

Job summary

Gemcult in Mumbai is seeking a Head of Ecommerce & Growth to own the US D2C revenue, P&L, and growth engine. You will lead live commerce across platforms and optimize CRO, CRM, and retention while building a lean growth team.

You will supervise paid media, SEO partnerships, and a Shopify ecosystem, with US overlap hours and equity/ESOP on offer for a globally branded jewelry player.

Qualifications

• 5–8 years in D2C/ecommerce growth or performance marketing with a revenue line owned.
• Hands-on with paid media, CRM, and CRO; not just managing agencies or dashboards.
• Data fluency with GA4 and dashboards; strong CAC, LTV, ROAS knowledge.

Responsibilities

• Own the US D2C revenue number, P&L, and unit economics (CAC, LTV, ROAS, contribution margin, AOV, repeat rate).
• Drive performance marketing / paid acquisition across Meta, Google, and social; manage the SEO agency to outcomes.
• Build and run the live commerce channel end-to-end — stream calendar, live merchandising, and host team — from zero.
• Own Shopify site conversion (CRO) and lifecycle / CRM / retention marketing (email, SMS).
• Build and coach a lean, high-performing growth marketing team.

Skills

D2C Growth

Ecommerce

Performance Marketing

CRM

CRO

Shopify

Meta Ads

Google Ads

Live Commerce

Team Leadership

GA4

Tools

Shopify

GA4

Dashboards

Job description

Head of Ecommerce & Growth — D2C (US Market)

5-8 Years

Full-Time

Gemcult is a premium fine-jewelry and lab-grown-diamond (LGD) brand selling engagement rings and fine jewelry to the US market, built on independently certified (GIA / GCAL) super-precision-cut diamonds. We're launching now — and looking for one owner to drive the entire D2C ecommerce and growth engine.

Gemcult is backed by an established gem & jewelry manufacturer-exporter, combining startup ownership with the stability and supply chain of a serious operator.

This is a builder-operator role, not an agency-management seat. You'll own the revenue number and build our acquisition channels hands-on — including a first-of-its-kind India-to-US live commerce operation across Facebook Live, eBay Live, Instagram, and TikTok Shop.

Key Responsibilities

• Own the US D2C revenue number, P&L, and unit economics (CAC, LTV, ROAS, contribution margin, AOV, repeat rate)
• Drive performance marketing / paid acquisition across Meta, Google, and social; manage the SEO agency to outcomes
• Build and run the live commerce channel end-to-end — stream calendar, live merchandising, and host team — from zero
• Own Shopify site conversion (CRO) and lifecycle / CRM / retention marketing (email, SMS)
• Build and coach a lean, high-performing growth marketing team

Requirements

• 5–8 years in D2C / ecommerce growth or performance marketing, with a revenue line you've personally owned
• Hands-on across paid media + CRM + CRO — not just managing agencies or dashboards
• Strong command of CAC, LTV, ROAS, contribution margin, and payback; data-fluent (GA4, dashboards)
• Comfort selling high-AOV, considered purchases (jewelry / luxury / diamonds a plus)
• Live commerce, livestream selling, and/or US-market experience a strong plus
• Shopify ecosystem experience preferred

Essentials: Mumbai · in-office · US-overlap (evening) hours · Reports directly to the Founder

On offer: real P&L ownership, equity/ESOP, and the chance to build a greenfield live-commerce channel for a premium international brand.

Skills / Keywords: D2C, Direct-to-Consumer, Ecommerce, Head of Ecommerce, Growth Marketing, Head of Growth, Performance Marketing, Shopify, Meta Ads, Google Ads, Live Commerce, TikTok Shop, CRM, Retention Marketing, CRO, CAC, LTV, ROAS, Jewelry, Lab-Grown Diamonds

Required Skills

Google Ads Jewellery Shopify Performance Marketing Meta Ads Live Commerce Growth Marketing Ecommerce D2C