Head of Ecommerce & Growth — D2C (US Market)

Grown Diamond Corporation; Mumbai; On-site; INR 3,500,000 - 6,000,000; Full time

Benefits offered by this job

Equity/ESOP

Job summary

Gemcult is a premium fine-jewelry and lab-grown-diamond (LGD) brand selling engagement rings and fine jewelry to the US market, built on independently certified (GIA / GCAL) super-precision-cut diamonds. We’re launching now and seeking one owner to drive the entire D2C ecommerce and growth engine.

You’ll own the revenue number, lead a live-commerce initiative across Facebook Live, eBay Live, Instagram, and TikTok Shop, and build a lean growth team from the ground up.

Qualifications

• 5–8 years in D2C/ecommerce growth with a revenue owned.
• Hands-on across paid media, CRM, CRO—not just dashboards.
• Data fluency with GA4 and dashboards.
• Experience selling high-AOV luxury goods.
• Live commerce or US-market experience is a plus.
• Shopify ecosystem experience preferred.

Responsibilities

• Own the US D2C revenue number, P&L, and unit economics.
• Drive performance marketing across Meta/Google and social channels.
• Build and run the live commerce channel end-to-end.
• Own Shopify site conversion and lifecycle/CRM/retention.
• Build and coach a lean, high-performing growth team.

Skills

D2C Growth

Paid Media

CRM/Retention

CRO

Analytics GA4

Live Commerce

Tools

Shopify

GA4

Meta Ads

Google Ads

Job description

Gemcult is a premium fine-jewelry and lab-grown-diamond (LGD) brand selling engagement rings and fine jewelry to the US market, built on independently certified (GIA / GCAL) super-precision-cut diamonds. We\'re launching now — and looking for one owner to drive the entire D2C ecommerce and growth engine.

Gemcult is backed by an established gem & jewelry manufacturer-exporter, combining startup ownership with the stability and supply chain of a serious operator.

This is a builder-operator role, not an agency-management seat. You\'ll own the revenue number and build our acquisition channels hands-on — including a first-of-its-kind India-to-US live commerce operation across Facebook Live, eBay Live, Instagram, and TikTok Shop.

Key Responsibilities

• Own the US D2C revenue number, P&L, and unit economics (CAC, LTV, ROAS, contribution margin, AOV, repeat rate)
• Drive performance marketing / paid acquisition across Meta, Google, and social; manage the SEO agency to outcomes
• Build and run the live commerce channel end-to-end — stream calendar, live merchandising, and host team — from zero
• Own Shopify site conversion (CRO) and lifecycle / CRM / retention marketing (email, SMS)
• Build and coach a lean, high-performing growth marketing team

Requirements

• 5–8 years in D2C / ecommerce growth or performance marketing, with a revenue line you\'ve personally owned
• Hands-on across paid media + CRM + CRO — not just managing agencies or dashboards
• Strong command of CAC, LTV, ROAS, contribution margin, and payback; data-fluent (GA4, dashboards)
• Comfort selling high-AOV, considered purchases (jewelry / luxury / diamonds a plus)
• Live commerce, livestream selling, and/or US-market experience a strong plus
• Shopify ecosystem experience preferred

Essentials:

Mumbai

• in-office
• US-overlap (evening) hours
• Reports directly to the Founder

On offer:

real P&L ownership, equity/ESOP, and the chance to build a greenfield live-commerce channel for a premium international brand.

Skills / Keywords:

D2C, Direct-to-Consumer, Ecommerce, Head of Ecommerce, Growth Marketing, Head of Growth, Performance Marketing, Shopify, Meta Ads, Google Ads, Live Commerce, TikTok Shop, CRM, Retention Marketing, CRO, CAC, LTV, ROAS, Jewelry, Lab-Grown Diamonds