Head of Digital Marketing

Wedding Tales Matrimony; Gurugram District; On-site; INR 1,800,000 - 3,000,000; Full time

Job summary

Wedding Tales Matrimony is seeking a Head of Marketing to steer the company’s marketing functions, drive customer acquisition, build the brand, and lead revenue growth. The role demands a strategic leader with expertise in performance and digital marketing, branding, budgeting, and team leadership.

You will collaborate with Sales, Operations, and Finance to implement data-driven growth. This is a full-time, on-site role in Gurugram, with a senior leadership impact across India and international

Qualifications

• Bachelor's or Master's degree in Marketing, Management, or related field.
• 5+ years of progressive marketing experience in service industry with leadership.
• Proven expertise in performance marketing, digital marketing, branding, lead generation, and growth.
• Strong analytical, planning, budgeting, and decision-making abilities.
• Hands-on with Google Ads, Meta Ads, SEO, CRM, Analytics, and automation tools.

Responsibilities

• Develop and execute marketing strategies aligned with business and growth objectives.
• Lead customer acquisition across digital and offline channels with ROI optimization.
• Drive performance marketing campaigns on Meta, Google, YouTube, influencers, and partnerships.
• Strengthen brand through branding, PR, content, social media, events, and partnerships.
• Set up scalable marketing processes, SOPs, and reporting systems.
• Build and mentor a high-performing marketing team with accountability.
• Collaborate with Sales, Ops, Client Servicing, Tech, Finance, and Management to meet goals.
• Manage budgets, agencies, vendors, and marketing tech; maximize ROI.
• Oversee website, SEO, CRM, marketing automation, analytics, and landing pages.
• Monitor KPIs and market trends; recommend data-driven growth strategies.
• Protect and enhance brand reputation and customer experience.

Skills

Performance Marketing

Digital Marketing

Brand Building

Lead Generation

Budgeting

Team Leadership

Analytics

Education

Bachelor's or Master's in Marketing

Tools

Google Ads

Meta Ads

SEO

CRM platforms

Google Analytics

Marketing Automation

Reporting Dashboards

Job description

Wedding Tales Matrimony is a high-end Matrimonial Services provider company specializing in connecting elite and accomplished individuals across India and around the world. With over 15+ years of industry expertise, we provide highly personalized, confidential, and result-oriented matchmaking services tailored to the unique preferences of discerning families and professionals.

Our client list includes industrialists, Businessmen, Bureaucrats, Celebrities & Founders, and global NRIs seeking a life partner.

With a strong presence across India and international markets, we continue to redefine premium matchmaking by combining traditional values with a modern, client-centric approach.

Company: Wedding Tales Matrimony

Location: Gurugram (On-Site)

Experience: 5+ Years

Department: Marketing

Employment Type: Full-Time

About Wedding Tales Matrimony

Wedding Tales Matrimony is a high-end Matrimonial Services provider company specializing in connecting elite and accomplished individuals across India and around the world. With over 15+ years of industry expertise, we provide highly personalized, confidential, and result-oriented matchmaking services tailored to the unique preferences of discerning families and professionals.

Our client list includes industrialists, Businessmen, Bureaucrats, Celebrities & Founders, and global NRIs seeking a life partner.

With a strong presence across India and international markets, we continue to redefine premium matchmaking by combining traditional values with a modern, client-centric approach.

Position Overview

The Head of Marketing will lead the Company's complete marketing function, driving customer acquisition, brand growth, revenue generation, and market leadership. The role requires a strategic leader with strong expertise in performance marketing, brand building, digital marketing, team leadership, budgeting, and business growth.

Key Responsibilities

• Develop and execute marketing strategies aligned with the Company's business, revenue, and growth objectives.
• Lead customer acquisition initiatives across digital and offline channels while optimizing ROI, ROAS, CAC, and overall marketing performance.
• Drive performance marketing campaigns across Meta, Google, YouTube, influencer marketing, partnerships, and other acquisition platforms.
• Build and strengthen the Wedding Tales Matrimony brand through branding, PR, content, social media, events, partnerships, and reputation management.
• Establish scalable marketing processes, SOPs, reporting systems, and operational frameworks for efficient execution.
• Build, mentor, and lead a high-performing marketing team with a strong culture of accountability, ownership, and innovation.
• Collaborate closely with Sales, Operations, Client Servicing, Technology, Finance, and Management to achieve organizational goals.
• Manage marketing budgets, external agencies, technology partners, vendors, and service providers while ensuring maximum return on investment.
• Oversee website performance, SEO, CRM, marketing automation, analytics, landing pages, and all digital marketing assets.
• Monitor marketing KPIs, prepare business reports, analyze market trends and competitor activities, and recommend data-driven growth strategies.
• Safeguard and enhance the Company's brand reputation, customer experience, and long‑term market positioning.
• Perform any additional marketing, branding, customer acquisition, or business growth responsibilities assigned by the management.

Desired Skills & Qualifications

• Bachelor's or Master's degree in Marketing, Business Administration, or a related field.
• 5+ years of progressive marketing experience in the service industry, including leadership roles.
• Proven expertise in performance marketing, digital marketing, branding, lead generation, and business growth.
• Strong analytical, strategic planning, budgeting, and decision-making capabilities.
• Hands‑on experience with Google Ads, Meta Ads, SEO, CRM platforms, Google Analytics, marketing automation tools, and reporting dashboards.
• Excellent leadership, communication, negotiation, and stakeholder management skills.
• Ability to thrive in a fast-paced, target‑driven, and growth‑oriented environment.