Content Specialist

Medhavi Skills University; Kolkata District; On-site; INR 600,000 - 900,000; Full time

Job summary

MedhaviSkillsUniversity is seeking a Content Specialist to shape our communications across digital platforms and brand touchpoints. You will write long- and short-form content, develop narratives, and collaborate with designers and video editors from brief to final output.

You will research, conceptualise, write, edit and brief teams, taking ownership of all content you produce. A strong portfolio across formats is essential.

Qualifications

• 5+ years of relevant experience in content writing, content marketing, brand content, editorial content or a related role.
• Strong command of written English with editing and storytelling skills.
• Ability to adapt writing style for different audiences and platforms.
• Strong SEO content writing and keyword usage understanding.
• Experience working with designers and video editors on final outputs.
• Familiarity with AI-powered tools and using them without compromising quality.

Responsibilities

• Own content from research and ideation through writing, coordination and delivery.
• Write long-form content like blogs, articles, website pages and programme pages.
• Create short-form content including social media copy, captions, hooks and scripts.
• Develop content calendars and campaign narratives aligned with brand objectives.
• Turn ideas into clear creative briefs for designers and video editors.
• Collaborate with designers and editors to translate ideas into outputs.
• Provide feedback on copy, layouts and visual storytelling.
• Research industries, audiences and trends to inform content.
• Maintain a consistent brand voice across formats.
• Use AI tools for research and drafting while applying editorial judgement.

Skills

Content writing

Editing

SEO writing

Brand storytelling

Research

AI tools

Tools

AI tools

Job description

We are hiring aContent Specialistto shape how Medhavi communicates across digital platforms and brand touchpoints. You will create both long-form and short-form content, develop narratives and ideas, and work closely with designers and video editors to take content from the first brief to the final output.

This is not a role limited to writing copy. You will research, conceptualise, write, edit, brief creative teams and take ownership of the content you put out.

Why now

As Medhavi grows, the volume and variety of content we create is growing with it.

The same idea may need to become:

• An in-depth article or website page.
• A social media post or carousel.
• A video or reel script.
• A brochure or other brand communication.

Each format needs a different approach, but the thinking, quality and brand voice need to remain consistent.

We need someone who understands both content and creative execution: astrong writer who can develop an idea, find the right narrative, adapt it across formats and work with designers and video editors until the final output is ready.

What you will do

You own content from research and ideation through writing, creative coordination and final delivery.

• Write long-form content including SEO-optimised blogs, articles, website content, landing pages and programme pages.
• Create short-form content including social media copy, captions, carousel copy, hooks, reel concepts, video scripts and content series.
• Develop organic social media ideas, campaign concepts and content calendars aligned with brand objectives.
• Build brand narratives, campaign messaging and key communication messages for different audiences and platforms.
• Turn ideas into clear creative briefs for static creatives, carousels, infographics, videos, reels and other digital formats.
• Work closely with graphic designers and video editors to translate content ideas into finished creative outputs.
• Give clear, actionable feedback on copy, layouts, visual storytelling and video executions during the creative process.
• Research industries, audiences, competitors, trends and relevant subjects before developing content.
• Simplify complex business, education and industry information into clear and audience-friendly communication.
• Adapt the same subject or message for different formats without making the content repetitive or generic.
• Edit and proofread content to maintain accuracy, clarity, consistency and editorial quality.
• Maintain a consistent brand voice, tone and messaging across platforms.
• Use AI-powered tools for research, ideation, drafting, editing and optimisation while applying independent editorial judgement to the final output.
• Manage multiple content projects and coordinate with internal stakeholders to ensure timely delivery.

What you will deliver

blogs and articles, website and landing-page copy, social media content, content calendars, campaign narratives, creative briefs, carousel copy, video and reel scripts, brochures and other brand communication.

Who we are looking for

Must have

• 5+ years of relevant experience in content writing, content marketing, brand content, editorial content or a related role.
• A strong body of work across both long-form and short-form content.
• Excellent command of written English, with strong editing, proofreading and storytelling skills.
• The ability to change writing style, structure and depth based on the audience, platform and communication objective.
• Strong understanding of SEO content writing, keyword usage and content optimisation.
• Experience writing blogs, articles, websites, social media content, scripts and other digital or brand communication.
• Hands‑on experience working with graphic designers and video editors to take creative projects from concept to final execution.
• The ability to write clear creative briefs and communicate the idea, message, hierarchy and expected output to creative teams.
• The judgement to review creative work and provide useful, specific feedback instead of simply approving or rejecting it.
• Strong research and fact‑checking skills.
• Comfort working on multiple briefs and projects simultaneously.
• Familiarity with AI‑powered tools such as ChatGPT, Claude, Gemini and QuillBot, and an understanding of how to use them without compromising originality or quality.
• A portfolio that demonstrates the quality and range of your work.

Good to have

• Experience in education, skilling, higher education, EdTech or related sectors.
• Experience working in an in‑house brand or marketing team.
• Experience building content guidelines, templates or editorial processes.
• Fluency in written Hindi or Bengali in addition to English.

How you work

• Strong on the basics. You care about language, structure, grammar, accuracy and clarity.
• Idea‑first. You think about what needs to be communicated before deciding how to write it.
• Versatile. You can move from a detailed article to a sharp reel hook without making both sound the same.
• Research‑driven. You do not write around subjects you have not understood.
• Collaborative. You know how to work with designers and video editors, and how to make a creative brief useful to them.
• Open to iteration. You can take feedback, challenge it when needed and improve the work without becoming attached to the first draft.
• Detail‑driven. You notice inconsistencies in copy, messaging and creative output before they go live.
• Ownership‑minded. You stay with a project from the initial brief to the final published output.
• Comfortable with technology. You use AI and digital tools to improve speed and productivity without outsourcing your judgement to them.

What you get

• A wide canvas. You work across websites, articles, social media, campaigns, videos, brochures and other brand formats.
• Real ownership. You are involved from the initial idea and research through to writing and final creative execution.
• Creative collaboration. You work closely with designers, video editors and marketing teams instead of operating as an isolated writing function.
• Variety of subjects. You create content across education, skills, careers, industry and the future of work.
• Room to build. You can help improve the way content is planned, briefed, produced and reviewed across the organisation.
• Visible work. Your content becomes part of campaigns and communication seen by students, professionals, institutions, industry partners and other stakeholders.

About MedhaviOne

MedhaviOne is building India's education‑to‑employment infrastructure: shared standards for skills and credentials that connect institutions, employers and learners.

We are not an early‑stage startup. The Medhavi Group already has:

• 600+ enterprise partners across 30+ sectors, including Hyundai, Mahindra, MRF, Daikin, IHG Hotels and the Indian Navy.
• 650,000+ learners reached across India.
• Its own skills university, Medhavi Skills University, with close to 2,000 students on campus.

The base is built. We now need people to build the next businesses on top of it.

Established in 2013, Medhavi Group is a unified ecosystem comprising Medhavi Skills University and various skill‑promoting organisations, dedicated to advancing skill development, vocational training and industry‑integrated higher education.

Its WISE initiative combines academic learning with structured on‑the‑job training and works with leading organisations across sectors to build industry‑aligned talent pipelines.