Head of Content Architecture

Humour Me; Delhi; On-site; INR 2,000,000 - 3,000,000; Full time

Job summary

An innovative media company is seeking a Head of Content Architecture to design and optimize content systems for prominent brands. The ideal candidate will have 10–12 years of experience in content and video growth, particularly in scaling YouTube channels. This role emphasizes data analysis and creative frameworks to ensure the success of content. The position is in-person in Delhi, fostering a high-performance culture with direct collaboration with the founder.

Qualifications

• 10–12 years of experience in content, video, or growth.
• Experience scaling YouTube channels significantly.
• Strong ability to analyze and improve retention metrics.

Responsibilities

• Design scalable content formats for YouTube and Reels.
• Analyze retention graphs and optimize strategies.
• Build repeatable viral architecture systems.

Skills

Content strategy

Data analysis

YouTube channel growth

Retention optimization

Creative thinking

Job description

Humour Me is not an agency. We are building India’s first organic virality engine for brands. We help Tier A brands win without relying on paid media — by engineering content formats that scale distribution natively across YouTube, Instagram and emerging platforms. We don’t optimise posts. We architect repeatable content systems.

Now we’re hiring the person who can build those systems at scale.

About the Role

We are looking for a Head of Content Architecture — someone who understands that content success is structural, not accidental. This is not a social media role. This is not a copywriting role. This is not a production management role.

Responsibilities

This role owns:

• Narrative pacing
• Virality triggers

You will work directly with the founder and lead architecture thinking across our biggest brand accounts.

What You Will Own

Format Design

• Design scalable YouTube & Reels formats for Tier A brands
• Build format libraries that can run 20–50 episodes without fatigue
• Engineer cold opens that win the first 5 seconds
• Define narrative arc structures for 8–12 min long-form

Retention Engineering

• Analyse retention graphs weekly
• Identify drop-off inflection pointsRestructure scripts based on data
• Improve CTR via title + thumbnail frameworks
• Design A/B testing loops

You must be fluent in: CTR | AVD | Watch Time | Completion % | Share Triggers

Virality Systems

• Identify pattern repetition across high-performing content
• Build repeatable “viral architecture stacks”
• Turn creative thinking into documented frameworks

Team Upgrade

• Review scripts for structure (not grammar)
• Push creative teams to think in hooks, not headlines
• Build internal playbooks
• Upgrade our creative pods into thinking pods

Who This Is For

You are:

• 10–12 years into content / video / growth
• Obsessed with retention graphs
• Have scaled at least one YouTube channel meaningfully
• Think in systems, not individual posts
• Comfortable challenging the founder
• Emotionally stable under pressure

Bonus:

• Experience with D2C / consumer brands
• Experience in high-volume short-form pipelines
• Experience turning insight into frameworks

Who This Is NOT For

• Social media managers
• Pure copywriters
• Client servicing professionals
• Delegators without depth

Why Join Now?

We are at an inflection point. You won’t inherit a slow-moving system. You will design the system. If you want comfort — this isn’t it. If you want leverage — this is it.

Location

Delhi (In-office. We build high-performance culture in person.)