Head of Content Brand, Social & Storytelling

Eastbridge; Gurugram District; On-site; INR 6,000,000 - 9,500,000; Full time

Job summary

Eastbridge is seeking a Head of Content to lead the content and social engine across channels, countries, and audiences. You will oversee Creative, YouTube, Production and Video teams, turning business priorities into engaging, scalable content that builds brand and community.

You will own formats, IPs and long-form storytelling, collaborating with marketing leadership and global stakeholders. The role requires a hands-on, data-driven leader comfortable with ambiguity and travel.

Qualifications

• 10+ years across content, creative, social, digital media, entertainment, or brand storytelling.
• Experience on both agency and brand side with understanding of performance vs. presentation.
• Track record of building or scaling social channels from zero.
• Fluency across YouTube, Instagram, TikTok, LinkedIn and other platforms.
• Ability to explain why a video travels beyond generic algorithms.
• Experience building IPs, franchises or repeatable formats.

Responsibilities

• Own content strategy across channels, countries, programmes and audiences.
• Translate business priorities into content people want to consume.
• Build a fast, scalable content operation for multiple platforms.
• Scale social ecosystem with focus on organic reach, retention and community.
• Set creative ambition and develop repeatable formats and IPs.
• Lead teams (Creative Director, YouTube Manager, Producers, Editors) and establish workflows.

Skills

Content strategy

Social media

Brand storytelling

Leadership

Data-driven decision making

Job description

Location: Gurgaon, India with regular international travel

Function: Marketing Content, Social & Creative

Experience: 10+ years

Employer: Education institution (identity shared with shortlisted candidates only)

ABOUT THE ORGANISATION

Our client is a high-growth international institution. The organisation is in a rapid scale-up phase, and further detail on the institution, its programmes and its leadership team will be shared with shortlisted candidates.

THE ROLE

Our client is looking for a Head of Content who lives on the internet, thinks like a brand builder, and leads like a people-first operator someone who has seen both the agency and the brand side, and who knows how to carry an idea from a half-formed pitch to something millions of people genuinely want to watch.

You will own the entire content and social engine across channels, countries, programmes and audiences, leading the Creative, YouTube, Production and Video teams, with Creative Directors, Producers and Video Editors reporting into you. You will work alongside the Head of Marketing and category leads to turn business priorities into content that builds brand, community, cultural relevance and demand.

WHAT YOU WILL OWN

• Own the content strategy across channels, countries, programmes and audiences, and decide what the brand should be talking about, showing and building next.
• Translate business priorities into content people actually want to consume.

The content engine

• Build a content operation that can move quickly and often without becoming repetitive across Instagram, YouTube, TikTok, LinkedIn and whatever emerges next. Right content, right platform, right audience, right moment.
• Scale the social ecosystem from zero, obsessing over organic reach, retention, shares, followers and community and understanding why something worked before attempting to repeat it.

Creative, formats and IP

• Set the creative ambition across the brand's content universe and work closely with the Creative Director to make the work sharper, smarter and more watchable.
• Build formats audiences recognise before they see the logo; experiment, retire what is dull, and turn winning ideas into repeatable IPs.
• Turn student life, entrepreneurship, global travel and business-building into stories people care about.

YouTube and long-form

• Build YouTube into a serious storytelling and audience engine rather than a repository for repurposed Instagram content working with the YouTube team on long-form formats, packaging, retention and channel growth.

Students and community

• Make students the heroes and co-creators of the content ecosystem, and build systems that make it straightforward for them to create authentic, culturally relevant content wherever they are in the world.
• Build stories around students, alumni, founders and faculty so the brand feels like a world people want to join, not an advert they scrolled past.

Global reach

• Build content that travels across markets without losing its character, and judge what should be global, what should be local, and when a small moment in one country can become a global story.

Performance

• Be exacting about performance hooks, retention, watch time, shares, saves, completion rates and audience growth and use the numbers to make better creative rather than prettier dashboards.

Team and systems

• Lead the Creative Director, YouTube Manager, Producer and Video Editors, and build a culture of high standards, low ego, fast feedback and broad ownership.
• Build the workflows behind ideation, briefing, production, publishing, distribution, analytics and iteration so quality work happens at scale.

WHO WE ARE LOOKING FOR

• 10+ years across content, creative, social, digital media, entertainment, creator businesses, publishing or brand storytelling.
• Experience on both the agency and brand side, with a clear sense of the difference between work that presents well and work that performs.
• A track record of building or scaling social channels from zero.
• Deep understanding of organic content, and fluency across YouTube, Instagram, TikTok and LinkedIn.
• A firm grasp of hooks, retention, storytelling, culture, audience psychology and platform algorithms and the ability to explain why a video travelled without resorting to "the algorithm liked it".
• Experience building content IPs, franchises or repeatable formats.
• Excellent creative judgement the ability to recognize a strong idea, and an average one, quickly.
• Comfort with data, and an interest in why the views happened rather than only that they did.
• Strong people leadership: hiring well, developing people and keeping them engaged.
• Experience across global and multicultural markets is a significant advantage.
• Genuine enjoyment of working with young people and students, and comfort with ambiguity, speed and a degree of healthy chaos.

WHY THIS ROLE

This is an opportunity to build the content engine of a global education business from scratch traveling widely, working with students, building channels, inventing formats and discovering stories. You will build the team, channels, IPs, formats and systems that define how the world experiences the brand.

ADDITIONAL INFORMATION

The role carries a competitive compensation package benchmarked to experience, within a fast-paced, entrepreneurial and highly collaborative working culture. The employer is an equal opportunity employer and does not discriminate on the basis of any legally protected characteristic.