Content Writer and Ad Strategist

ScaleX; Bengaluru; On-site; INR 600,000 - 1,200,000; Full time

Benefits offered by this job

Work from anywhere

Career growth

Collaborative team

Job summary

ScaleX Media in Bengaluru is seeking a Creative Content Strategy Lead to craft high-performing ad scripts, UGC content, and multi-format creatives for Meta, Google, and emerging channels. You will translate data-backed insights into engaging formats that reduce CPA and help coaches, creators, and EdTech brands scale profitably.

Collaborate with performance marketing, design, and video editors, stay ahead of trends, and provide clear briefs.

Qualifications

• Proven track record of cracking organic algorithms with data-backed results.
• Experience writing scripts for performance marketing environments (Instagram and YouTube ads) for EdTech or e-commerce brands.
• Deep understanding of content trends on social media.
• Strong analytical skills to identify why scripts perform or fail.
• Experience with UGC (User-Generated Content) style scripts and video content.
• Strategic mindset for testing new writing styles and content formats to optimize performance.
• Proficiency with AI tools and understanding of AI usage vs. manual work.
• Excellent spoken and written English and collaboration skills.

Responsibilities

• Lead ideation and creation of high-performing content strategies for ad creatives, including scripts for video ads, UGC-style content, and static creatives.
• Knowledge of production nuances and video editing to write scripts with the final output in mind.
• Develop content frameworks tailored for attracting an audience with higher disposable incomes.
• Design and test new content formats and writing styles to lower CPA and improve campaign performance.
• Stay ahead of content trends in the online coaching and creator economy space.
• Analyze why scripts and formats work or stop performing; conduct A/B tests and iterate based on data.
• Present data-backed recommendations with clear metrics and evidence.
• Develop platform-specific content strategies for Meta, Google, and emerging channels; adapt organic to paid campaigns.

Job description

About ScaleX Media

We're a full-stack performance marketing and business strategy provider for coaches, creators, and trainers, helping our clients scale exponentially and profitably. We work with top trainers and coaches in the industry and manage ad spends of more than ₹25 crores/month. We are growing at 2X!

We are currently a team of fun-loving 300+ members consisting of Performance Marketers, Graphic Designers, Video Editors, Copywriters, and other leadership positions from all over the country. We're all working towards one goal - 'Disrupting education by helping meaningful coaches reach more people'.

Why Are We Hiring?

To drive content strategy and ideation for high-performing ad creatives that drive results. The role requires a proven track record of cracking organic and paid ad algorithms, deep understanding of digital content trends, and ability to develop innovative content formats that lower CPA while maintaining or improving performance.

What Does the Ideal Candidate Look Like?

• Proven track record of cracking organic algorithms with data-backed results (screenshots, statistics, case studies required)
• Quick learner with an ability to grasp new concepts fast and unlearn old concepts where needed
• Experience of writing scripts for performance marketing environments ( writing scripts for Instagram and YouTube ads), preferably with EdTech or e-commerce brands
• Deep understanding of content trends on social media
• Strong analytical skills with ability to identify why certain scripts/formats work and why they stop working
• Experience with UGC (User-Generated Content) style scripts and video content
• Strategic mindset for testing new writing styles and content formats to optimize performance
• Proficiency in AI tools ( ChaGPT, Gemini, Claude, etc ) with clear understanding of when and how to use them (including percentage of AI usage vs. manual work)
• Excellent communication ( spoken, written in English ) and collaboration skills

Roles and Responsibilities

• Lead ideation and creation of high-performing content strategies for ad creatives, including scripts for video ads, UGC-style content, and static creatives
• Knowledge of the nuances of production and video editing ( to write scripts with the final output in mind )
• Develop content frameworks tailored for attracting an audience with higher disposable incomes
• Design and test new content formats and writing styles to lower CPA and improve campaign performance
• Stay ahead of content trends specifically in the online coaching and creator economy space

Performance Analysis & Optimization

• Analyze why specific scripts and content formats work, and diagnose why they stop performing
• Conduct A/B testing on content approaches and iterate based on performance data
• Identify emerging trends early and test their applicability for our clients
• Present data-backed recommendations with clear metrics and supporting evidence

Cross-Platform Content Execution

• Develop platform-specific content strategies for Meta, Google, and emerging channels
• Create scripts and content briefs that maintain brand consistency while maximizing platform-specific performance
• Adapt successful organic content strategies for paid advertising campaigns

Innovation & Trend Spotting

• Continuously research and spot emerging content trends in the coaching and EdTech space
• Test new trends and formats before they become mainstream
• Provide strategic recommendations on top 3 content approaches/ideas for specific coaching niches
• Stay informed about competitor approaches and industry benchmarks
• Partner with performance marketing, design, and video editing teams to execute content strategies
• Provide clear creative briefs and guidance to designers and video editors
• Align content strategy with campaign objectives, audience insights, and business goals

Key Interview Areas

Candidates will be evaluated on:

• Organic Algorithm Mastery: Demonstrated examples of cracking organic algorithms with data, statistics, and screenshots
• Problem-Solving: Given a landing page and winning scripts that stopped working, what would you suggest and why?
• Trend Analysis: Ability to spot new trends, explain why they're working, and whether you've tested them
• Strategic Thinking: Top 3 content ideas/trends for the online coaching market and reasoning behind them
• AI Proficiency: Which AI tools you use, for what purposes, and your approximate percentage of AI usage in content creation

What's Necessary?

• Laptop with reliable specifications
• Stable internet connection and power backup
• Availability as per Indian Standard Time (IST)
• Portfolio showcasing content work with performance metrics
• A desire to learn best practices and stay updated with latest trends

What Do You Get?

• Above average career growth and benefits
• A chance to work with some of the top names in coaching and EdTech
• Work from anywhere
• High-standards, fun-loving, collaborative, and growth-focused environment

Do Not Apply If:

• You cannot provide concrete examples of organic content success with supporting data
• You lack experience with performance-driven content creation
• You are unwilling to constantly test new formats and adapt to changing trends
• You are not comfortable working collaboratively with cross-functional teams