Content Strategist (Video Background) Operations Mumbai, India

Asymmetrique; Mumbai; On-site; INR 600,000 - 900,000; Full time

Job summary

Asymmetrique is looking for a Content Strategist (Video Background) in Mumbai to develop video-first content strategies that align with business objectives. The role requires a deep understanding of YouTube dynamics and the ability to create meaningful content that engages viewers. Candidates should have 2-5 years of experience in video content strategy, possess strong analytical skills, and be comfortable working with data. This is a unique opportunity to shape video content that resonates with Gen Z and diverse audiences.

Qualifications

• 2–5 years working in video content and digital strategy.
• Hands-on experience with YouTube and performance analytics.
• Demonstrated success in growing channels or content series.

Responsibilities

• Build video-first content strategies aligned to business goals.
• Plan and manage content flows across various formats.
• Monitor performance and derive actionable insights.
• Collaborate with producers to ensure platform-specific content.

Skills

Understanding YouTube dynamics

Data analysis and performance tracking

Content strategy development

Understanding Gen Z and audience behavior

Tools

YouTube Studio

Analytics tools

Job description

Content Strategist (Video Background)

About Asymmetrique

Asymmetrique is a digital-era provider of brand solutions for complex marketing problems to a range of clients across diverse industries. Capitalizing on outdated Agency models driven primarily by traditional creative advertising, Asymmetrique offers modern marketers and brandbuilders a refreshingly new-age and inherently integrated approach towards their brands. Starting with deep consumer insights based on behavioural and motivational research, Asymmetrique marries the art and science of marketing to build brands of, for, and by consumers. Our solutions help Marketers build Experiences Brands and Ecosystems that are always contextual, relevant, and connected to consumers. Our methodology is tailored to ensure long-term success, while ensuring short-term flexibility in strategy.

Role Overview

Looking for someone who really understands how video content works in the real world — not just ideation, but what makes it perform, scale, and grow.

This role is about building video-first content systems — across YouTube and beyond — not just putting out content. How to take content from idea → execution → growth, and make it work consistently. This is a video-first role. Looking for people who think in visual storytelling and platform behaviour, not
text-heavy content approaches

What You’ll Do

• Build video-first content strategies aligned to business goals
• Plan how content flows across formats — long-form, shorts, repurposing, distribution
• Handle YouTube growth & ops — titles, thumbnails, CTR, retention, publishing
• Look at performance regularly and figure out what’s working / what’s not
• Create repeatable formats, series, and content IPs
• Work closely with producers & editors to make sure content is platform-first, not generic

What You Should Be Good At

• Understanding how YouTube actually works (not just theory — real execution)
• Knowing what makes people click, watch, and stay
• Thinking in formats and content loops, not one-off videos
• Having a strong sense of internet culture & audience behavior (Gen Z + Bharat)
• Being comfortable with data and using it to improve content

Experience

• 2–5 years working on video content / YouTube / digital content strategy
• Hands-on with YouTube Studio, analytics, and performance tracking
• You’ve either grown a channel, built a content series, or improved performance meaningfully
• Work you can show:
  • Channels you’ve worked on
  • Content you’ve helped grow
  • Actual impact (views, retention, subscribers, etc.)