Content & Social Media Manager

Rigi; Bengaluru; On-site; INR 800,000 - 1,200,000; Full time

Job summary

Rigi in Bengaluru is looking for a digital social media manager to own their organic presence on platforms like YouTube, Instagram, Reddit, and X. The ideal candidate should have experience in growing social media channels, an understanding of community dynamics on Reddit, and be bilingual in Hindi and English.

This full-time role offers high ownership and direct collaboration with the founders, giving you a chance to build something impactful in the media space.

Qualifications

• Ability to write engaging hooks to capture attention.
• Familiarity with trending formats on social media.
• Experience in growing social media channels.
• Understanding of Reddit community dynamics.
• Bilingual in Hindi and English.

Responsibilities

• Own and grow the organic presence on YouTube, Instagram, Reddit, and X.
• Repurpose drama clips into engaging content that attracts views.
• Build communities on Reddit and find the brand's voice on X.

Skills

Communication

Continuous Learning

Resilience

Teamwork and Collaboration

Job description

We're hiring someone who lives on the internet

We make short, addictive microdramas. The kind people watch at 2am and can’t stop. Viralo TV and Rigi TV are our two platforms — one subscription, one free-with-ads — and we’re growing fast across India and the globe.

The context

We win by being smarter, faster, and more native to the internet than everyone else. That’s where you come in.

What this role actually is

You’ll own our organic presence across YouTube, Instagram, Reddit, and X. Not "manage content". Own it. That means you’re the one spotting the trend at 8pm, pitching the hook by 9, and posting by tomorrow morning.

You will repurpose our drama clips into content that earns views — not because we boosted it, but because it was actually good. You’ll build real communities on Reddit. You’ll find our voice on X and make it worth following.

You’re probably the right person if

• You can write a hook that stops someone mid-scroll, without thinking too hard about it
• You know which format is peaking this week and which one peaked two weeks ago
• You’ve grown at least one channel or account from small to something people actually care about
• Reddit doesn’t intimidate you — you know how communities work and how to add value without getting banned
• You’re bilingual in Hindi and English, and you switch between them naturally depending on who you’re talking to

The job in one line per channel

YouTube — grow it like it’s your own channel, because it basically will be Instagram / Reels — hooks, clips, trends, repeat X — build a voice worth following in the OTT/entertainment space Reddit — show up like a person, not a brand account

What we offer

Full-time. High ownership. You’ll work directly with the founders. No layers, no approval chains that take a week.

If you’ve been waiting for a role where you actually get to build something — this is it.

Required Skills

• Communication
• Continuous Learning
• Resilience
• Teamwork and Collaboration