Digital Marketing Specialist

Gunnebo; Thane; On-site; INR 1,200,000 - 2,000,000; Full time

Job summary

Gunnebo India seeks a hands-on digital marketing leader to grow search visibility and website performance while driving multichannel demand generation. You will own SEO priorities, analytics-driven optimization and conversion-focused landing pages.

You will run lead generation across search, social and email, nurture prospects in CRM, coordinate with sales and agencies, and ensure consistent brand communication across channels. AI tools should be leveraged to boost quality and productivity.

Qualifications

• 5 to 7 years of hands-on digital marketing experience, including 2 to 3 years of independent ownership.
• Practical experience in applying AI tools and modern SEO practices, including AEO and GEO, alongside website analytics, multilingual content, campaign execution and lead generation.
• Experience improving landing pages, customer journeys or conversion funnels.
• Working knowledge of email, WhatsApp and CRM-supported automation.
• Experience managing agencies, vendors and cross-functional stakeholders.

Responsibilities

• Grow Search and Website Performance: Build SEO priorities across technical, on-page, off-page, local and AI-assisted search (AEO & GEO).
• Generate and Nurture Demand: Run lead-generation activity across search, social, email, WhatsApp, marketplaces and campaign landing pages.
• Marketing Communication and Brand Management: Own the content calendar across websites, blogs, social media, email and WhatsApp.
• Strengthen Channel and Marketplace Marketing: Improve Steelage and Chubbsafes visibility, ecommerce listings and enquiry generation on IndiaMART and relevant marketplaces.
• Measure Performance and Manage Delivery: Manage monthly marketing MIS and performance reporting across traffic, search rankings, campaigns, engagement, leads and conversions.

Skills

Digital marketing

SEO/SEM

CRM automation

Content marketing

Vendor management

Education

Bachelor's in Marketing

MBA preferred

Tools

Google Analytics

CRM platforms

Email marketing tools

Job description

Role & responsibilities

Grow Search and Website Performance

• Build SEO priorities across technical, on-page, off-page, local and AI-assisted search (AEO & GEO).
• Use analytics and search tools to improve visibility, website performance, ecommerce experience and conversion.
• Design and develop landing pages, calls to action and customer journeys from discovery to enquiry and conversion tracking.

Generate and Nurture Demand

• Run lead-generation activity across search, social, email, WhatsApp, marketplaces and campaign landing pages.
• Track lead source, quality, response and conversion, working with Sales to improve follow-up.
• Optimise existing CRM-supported segmentation, lead qualification, campaign automation and lead-nurturing journeys to enable sharper targeting and stronger campaign outcomes.

Marketing Communication and Brand Management

• Own the content calendar across websites, blogs, social media, email and WhatsApp.
• Translate technical product strengths into clear customer communication.
• Enhance the quality and consistency of product communication, regional-language content and co-branded campaigns, while ensuring adherence to brand guidelines across internal teams and agencies.
• Use AI tools responsibly to improve content quality, relevance and productivity.

Strengthen Channel and Marketplace Marketing

• Improve Steelage and Chubbsafes visibility, ecommerce listings and enquiry generation on IndiaMART and relevant marketplaces.
• Develop digital assets, landing pages and campaigns that enable dealers and channel partners.
• Improve adoption and use of marketing assets across the channel network.

Measure Performance and Manage Delivery

• Manage monthly marketing MIS and performance reporting across traffic, search rankings, campaigns, engagement, leads and conversions, highlighting key trends and areas for improvement.
• Turn performance data into clear recommendations and next actions.
• Manage campaign budgets, optimise spend against agreed KPIs and demonstrate clear return on investment.
• Brief and manage agencies, vendor management and implementation partners for quality, timelines and outcomes.
• Coordinate with Channel Partners, Sales, Product team and various other cross functional teams to deliver agreed priorities.

What Success Looks Like

• Stronger search visibility and website experience.
• More relevant digital enquiries and improved conversion.
• Consistent content and campaign execution.
• Effective CRM-based nurturing and reduced manual campaign effort.
• Reliable reporting that improves Marketing and Sales decisions.

Who We Are Looking For

• 5 to 7 years of hands-on digital marketing experience, including 2 to 3 years of independent ownership.
• Practical experience in applying AI tools and modern SEO practices, including AEO and GEO, alongside website analytics, multilingual content, campaign execution and lead generation.
• Experience improving landing pages, customer journeys or conversion funnels.
• Working knowledge of email, WhatsApp and CRM-supported automation.
• Experience managing agencies, vendors and cross-functional stakeholders.