Head - Marketing

Inframantra; Gurugram District; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Inframantra is seeking a strategic Digital Marketing Leader to shape and execute our growth agenda. You will own end-to-end campaigns, lead a cross-functional team, and drive online lead generation across portals, social media, and content channels.

The role emphasizes data-driven optimization, brand building, and emerging tech adoption to enhance visibility and conversions. Collaboration with sales and product teams is essential to align initiatives with business objectives.

Qualifications

• Preferred candidate profile items from the ad.

Responsibilities

• Develop and execute a comprehensive digital marketing strategy aligned with business objectives.
• Identify market trends, competitor activities, and opportunities for strategic positioning.
• Implement customer acquisition strategies to drive traffic and leads to the deployed online platform(s).
• Optimize user journeys and conversion funnels to maximize lead conversion.
• Provide hands-on leadership towards design & implementation of META, Google, LinkedIn & YouTube campaigns.
• Analyze data and KPIs to measure the success of digital marketing efforts.
• Continuously optimize campaigns based on performance insights.
• Develop and execute a content strategy that showcases the Company's expertise.
• Create engaging and informative content for various digital channels.
• Develop and implement social media campaigns to grow users/followers/views.
• Oversee acquisition of leads through online portals, manage vendor relationships, and ensure efficient transactions.
• Plan and oversee BTL marketing activities to drive offline engagement and brand visibility.
• Build and maintain a strong online brand presence and awareness campaigns.
• Stay abreast with emerging technologies and digital marketing trends.
• Stay responsible for website metrics and SEO improvements.

Skills

Leadership

Digital marketing

Data analytics

Strategy

Team management

Communication

Job description

Role & responsibilities

1. Strategy

• Develop and execute a comprehensive digital marketing strategy aligned with business objectives.
• Identify market trends, competitor activities, and opportunities for strategic positioning.

2. Customer Acquisition

• Implement customer acquisition strategies to drive traffic and leads to the deployed online platform(s).
• Optimize user journeys and conversion funnels to maximize lead conversion.
• Provide hands-on leadership towards design & implementation of META, Google, LinkedIn & YouTube campaigns.

3. Data Analysis and Optimization

• Analyze data and key performance indicators to measure the success of digital marketing efforts.
• Continuously optimize campaigns based on performance insights.

4. Content Strategy

• Develop and execute a content strategy that showcases the Company's expertise.
• Create engaging and informative content for various digital channels.

5. Social Media Management

• Develop and implement social media campaigns to engage the target audience leading to a steady growth in users/ followers & views.
• Leverage social platforms for customer interaction.

6. Portal Management

• Oversee the acquisition of high-quality leads through online portals, manage vendor relationships and ensure efficient transaction processes.
• Optimize portal lead acquisition and conversion, through data analysis and collaboration with Sales Function.

7. BTL Activities

• Plan, ensure execution and oversee BTL Marketing activities to drive offline engagement, brand visibility and customer acquisition.
• Co-ordinate various promotional events like property expos, local community engagements and sponsorships that complement and are consistent with the Brand messaging and other online marketing initiatives.

8. Brand Building

• Build and maintain a strong online brand presence for the Company.
• Develop and implement brand awareness campaigns through various digital channels.

9. Emerging Technologies

• Stay abreast with emerging technologies and digital marketing trends.
• Identify and integrate innovative tools and platforms to enhance marketing effectiveness.

10. Management of Inframantras website & SEO

• Ensure improvement across all website metrics.
• Continuous creation of fresh content towards improving SEO rankings.

Preferred candidate profile

• Min. 10 Yrs. of overall experience with 4+ years in a leadership role focusing on digital marketing.
• Proven track record of successful online lead generation, social media campaigns & brand building.
• Strong analytical skills and proficiency in data-driven decision-making.
• Excellent communication, leadership, and collaboration abilities.