Sr. Executive / Assistant Manager - Marketing

Keka Technologies Private Limited; India; On-site; INR 700,000 - 1,200,000; Full time

Job summary

Keka Technologies Private Limited is seeking an experienced Digital Marketing professional in India with 5–8 years in the field. The role focuses on website content management, social media maintenance, and lead tracking across Google Ads, SEA, and SEO, while coordinating campaigns with the Marketing Head.

You will optimize landing pages for local needs and manage vendor relations for campaigns. Responsibilities include planning trade shows, branding initiatives, and creating marketing

Qualifications

• Graduate/MBA/PG in Marketing or Mass Communication
• Strong creative, copywriting and design skills with a team-first attitude
• Self-driven, analytical, go-getter with good communication

Responsibilities

• Maintain India website by updating content on our website backend page; coordinate with Marketing Head & Global website team on content, landing pages, optimization of content aligned with vision, strategy & goals.
• Maintain social media channels with regular posts and weekly tracking reports to build brand awareness.
• Track marketing leads from Google Ads (SEA/SEO) and other sources; run reports on leads and coordinate with Sales on status.
• Keep SEA/SEO landing pages optimized with local lead cues (e.g., forklift-related terms).
• Monitor SEA performance reports/dashboards regularly and coordinate email marketing campaigns with Marketing Head.
• Coordinate with Digital Marketing agency for effective Webshop campaigns.

Skills

Creative

Copy writing

Designing skills

Team Player

Self-driven

Analytical

Go-getter

Education

Graduate / MBA / Post Graduation in Marketing or Mass Communication

Tools

MS Office

MS Teams

Digital Marketing

Job description

5-8 years

Full-Time

Digital Marketing

• Maintain India website by updating the relevant content on our website backend page. Work with Marketing Head & Global website team on website content, landing pages, Optimization of content in line with website vision, strategy & goals. Monitor website performance as well as market user analysis.
• Maintain social media channels by regular social media posts with weekly tracking reports to build brand/company awareness
• Work closely with Marketing Head to track marketing lead from Google Ads (SEA.SEO) and other external sources. Run reports on no of leads generated and follow-up with Sales for the status of the leads.
• Keeping landing pages of SEA and SEO optimized with necessary changes as per local website leads (like“new forklifts”, “forklift hire”/ “forklift rental” and “used forklifts”).
• Check & Maintain SEA Performance reports/dashboards regulary
• Coordinate & create email marketing campaigns along with Marketing Head
• Cordinate with Digital Marketing agency for effective execution of campaigns for Webshop business

Promotions/Advertising & Events:

• Plan, conceptualize and execute industry related trade shows, conferences and organize innovative customer events to achieve business objectives.
• Work with agencies for planning & executing trade shows, conferences, customer events & Annual Conference
• Coordinate and oversee the marketing, planning, promotion and logistics of the trade shows and events.
• Develop creative briefs and content to meet objectives of all advertising channels like publications, trade journals, events etc.
• Brainstorming with business heads and developing ideas for creative marketing campaigns
• Design and implement communication materials for business like Price List, Product Brochures, Flyers, Posters, Banners etc.
• Arrange and support sales with effective distribution of marketing materials
• Work with creative agencies & brief them for developing creatives for social media, marketing materials and events
• Laise with different vendors to get the task completed like printers, organize photshoots and different agencies.
• Work with Marketing Head to fulfill the Marketing needs of Dealers/Channel Partners
• Work & Coordinate with Sales team for customer testimonial and get all the approvals for shoot at customer premises
• Work closely with Marketing Head to execute the roll-out of Global & APAC marketing plans & campaigns
• Maintain & Update the business presentation for MD & relevant business functions

Competitors Tracking

• Support Marketing Head with Tracking information of competitors product portfolio/pricing & other relevant information
• Identify information from online research, relevant agencies and collect appropriate market/competitor information and translate data into effective market intelligence reports
• Support Marketing Head to identify sources, gather relevant market data/business opportunities, and share with relevant business functions and sales for action

Branding

• Manage internal and external JH branding
• To align all JH material (internal / external) wrt to brand guidelines
• Plan and procure all marketing material, Goodies/Giveaways
• Responsible for overall branding of warehouse and branches
• Manage the inventory and printing of all marketing materials

Qualifications:

Education:Graduate / MBA / Post Graduation in Marketing or Mass Communication

Skills

• Creative
• Copy writing & designing skills
• Team Player

Other characteristics such as personal characteristics

• Self-driven
• Methodical
• Analytical
• Go-getter

Professional Certification

• Computer : MS Office, MS Teams, Digital Marketing