Head Marketing

Varthur Foundation Trust; Bengaluru; Sur place; INR 500 000 - 800 000; Plein temps

Résumé du poste

Varthur Foundation Trust in Bengaluru seeks a Marketing Lead to develop and execute campaigns that drive school enrollment and strengthen the institution's reputation. You will oversee online presence, events, and vendor relationships, coordinating across teams to deliver impactful promotional activities.

The role requires a strong foundation in marketing principles, excellent communication, and the ability to work in a fast-paced educational environment.

Qualifications

• Bachelor's or Master's degree in Marketing, Business Administration, or a related field.
• Proven work experience in marketing, preferably in the education sector.
• Strong knowledge of marketing principles, techniques, and best practices.
• Excellent written and verbal communication skills.
• Creativity and ability to think strategically.
• Strong project management and organizational skills.
• Ability to work collaboratively with diverse stakeholders.
• Familiarity with education industry trends and challenges.
• Positive attitude, adaptability, and ability to work in a fast-paced environment.

Responsabilités

• Develop and execute comprehensive marketing plans to increase enrollment and enhance the school's reputation.
• Conduct market research to identify target demographics and market trends.
• Manage the school's online presence.
• Collaborate with internal teams to coordinate promotional events, open houses, and community engagement activities.
• Implement and monitor advertising campaigns across different mediums, such as print, radio, online, and outdoor advertising.
• Monitor and analyze marketing data.
• Manage relationships with external vendors, agencies, and media partners.
• Stay updated on industry trends and implement innovative marketing strategies to stay ahead of the competition.
• Ensure marketing activities align with the school's brand guidelines and maintain a consistent brand image.

Connaissances

Marketing knowledge

Communication skills

Creativity

Strategic thinking

Project management

Collaboration

Formation

Bachelor's/Master's in Marketing or MBA

Description du poste

Responsibilities

• Develop and execute comprehensive marketing plans to increase enrollment and enhance the school's reputation.
• Conduct market research to identify target demographics and market trends.
• Manage the school's online presence.
• Collaborate with internal teams to coordinate promotional events, open houses, and community engagement activities.
• Implement and monitor advertising campaigns across different mediums, such as print, radio, online, and outdoor advertising.
• Monitor and analyze marketing data.
• Manage relationships with external vendors, agencies, and media partners.
• Stay updated on industry trends and implement innovative marketing strategies to stay ahead of the competition.
• Ensure marketing activities align with the school's brand guidelines and maintain a consistent brand image.

Requirements

• Bachelors or Masters degree in Marketing, Business Administration, or a related field.
• Proven work experience in marketing, preferably in the education sector.
• Strong knowledge of marketing principles, techniques, and best practices.
• Excellent written and verbal communication skills.
• Creativity and ability to think strategically.
• Strong project management and organizational skills.
• Ability to work collaboratively with diverse stakeholders.
• Familiarity with education industry trends and challenges.
• Positive attitude, adaptability, and ability to work in a fast-paced environment.