Assistant Marketing Manager

Crimson Interactive; Mumbai; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Crimson Interactive is seeking an Assistant Manager - Marketing to plan and execute integrated campaigns across digital and offline channels in a fast-paced environment. You will work with international teams to ensure consistent global messaging and drive customer acquisition.

The role requires strong project management, cross-cultural communication, and a proven ability to tie marketing activities to business impact.

Qualifications

• Experience planning end-to-end marketing campaigns across digital and offline channels.
• Collaborate with international teams to align marketing efforts with global objectives.
• Manage marketing projects from ideation to execution with budgets and timelines.
• Own offline activities like conferences, seminars, and partnerships.
• Work with SEO/SEM, email, social, and content marketing for integrated campaigns.
• Track ROI and report on campaign performance and revenue impact.
• Identify new marketing opportunities and channels to drive growth.
• Manage vendor relationships for offline and on-ground initiatives.
• Coordinate messaging localization for cross-border teams.

Responsibilities

• Plan, execute, and manage end-to-end marketing campaigns across digital and offline channels.
• Collaborate with international teams to align marketing with global business goals.
• Oversee marketing projects from ideation to completion within budgets and timelines.
• Lead offline activities such as conferences, seminars, and partnerships.
• Utilize SEO, SEM, email, social, and content marketing for integrated campaigns.
• Track, analyze, and report campaign ROI and revenue contributions.
• Identify new channels to expand brand reach and acquire customers.

Skills

Digital marketing

Offline marketing

B2C marketing

Project management

Cross-border coordination

Communication skills

ROI tracking

Multi-stakeholder collaboration

Strategic thinking

Independent work

Education

Bachelor's/Master's in Marketing or MBA

Tools

Marketing automation

Job description

Role & responsibilities

Assistant Manager - Marketing

Key Responsibilities

• Plan, execute, and manage end-to-end marketing campaigns across digital and offline channels (events, print, partnerships, on-ground activations, etc.)
• Collaborate closely with international teams and stakeholders to align marketing efforts with global business objectives
• Manage marketing projects from ideation to execution, ensuring timelines, budgets, and deliverables are met
• Own and support offline marketing activities such as conferences, seminars, trade shows, and institutional tie-ups
• Work with digital marketing channels (SEO, SEM, email, social media, content marketing) to build integrated campaigns
• Track, analyze, and report on campaign performance, ROI, and contribution to revenue growth
• Identify new marketing opportunities and channels to expand brand reach and drive customer acquisition
• Manage vendor relationships, agencies, and external partners for offline and on-ground marketing initiatives
• Coordinate with cross-border teams to ensure consistent messaging and localization where required

Key Skills & Requirements

• Strong understanding of digital marketing (SEO, SEM, email marketing, social media, marketing automation)
• Proven experience in offline marketing (events, print, on-ground activations, institutional outreach)
• Experience supporting B2C sales through targeted marketing initiatives
• Demonstrated ability to manage project-based marketing campaigns with multiple stakeholders and deadlines
• Experience working with international/cross-country teams, with strong communication skills across time zones and cultures
• A growth and revenue-oriented mindset, with the ability to connect marketing activities to business impact
• Strong project management, organizational, and multitasking abilities
• Excellent written and verbal communication skills
• Analytical mindset with experience tracking campaign metrics and ROI
• Ability to work independently as well as collaboratively in a fast-paced environment

Preferred Qualifications

• Bachelor's/Master's degree in Marketing, Business Administration, or a related field
• 3-5 years of relevant marketing experience, ideally in a B2C, institutional, or academic/publishing-adjacent industry
• Prior experience in a global or multinational organization is a plus