Head Branding

UpMan Placements; Ahmedabad District; On-site; INR 1,200,000 - 2,000,000; Full time

Job summary

UpMan Placements is seeking a branding/marketing professional to develop and execute the overall brand strategy for its clients and projects in the real estate, luxury, and premium sectors. You will own brand identity, messaging, and creative direction across channels.

Lead campaigns, digital presence, social media, OOH, PR, events, and project branding, while managing agencies to ensure quality and consistency.

Qualifications

• Branding/marketing professional with strong experience in real estate or premium brands.
• Experience in luxury, hospitality or allied sectors is preferred.
• Proven ability to lead multi-channel brand campaigns and maintain brand consistency.

Responsibilities

• Develop and execute the overall brand strategy for client projects.
• Own brand identity, guidelines, and messaging across channels.
• Lead campaigns, digital, social, OOH, PR, events and branding.
• Manage agencies and ensure quality and consistency of deliverables.
• Collaborate with marketing and sales on launches and communications.
• Monitor brand perception and market trends; translate insights into action.
• Align internal stakeholders to maintain a unified brand voice.

Skills

Brand strategy

Brand identity

Campaign management

Digital marketing

Tools

Adobe Creative Suite

Social media tools

Job description

Role & responsibilities

• Develop and execute the overall brand strategy and positioning for client and its projects.
• Own brand identity, communication guidelines, creative direction and messaging across channels.
• Lead campaigns, content, digital presence, social media, OOH, PR, events and project branding.
• Manage creative, media, PR and digital agencies and ensure quality and consistency of deliverables.
• Partner with marketing and sales teams on project launches and customer communication.
• Monitor brand perception, competitor positioning and market trends and translate insights into action.
• Build strong internal stakeholder alignment and ensure consistent brand communication across the organization.

Preferred candidate profile

Branding/marketing professional with strong experience in real estate, luxury, premium consumer brands, hospitality or allied sectors, with a balance of strategic brand thinking and hands‑on execution