Head – Brand, Organic Content & Influencer Marketing

JITO; Mumbai; On-site; INR 1,200,000 - 2,000,000; Full time

Job summary

A leading firm in climate solutions is looking for a Head - Brand, Organic Content & Influencer Marketing to define its brand narrative and manage influencer collaborations. The ideal candidate will have extensive experience in brand management, a deep understanding of organic content strategies, and proven skills in engaging with industry influencers and partners. This role is full-time and based in Mumbai, with responsibilities spanning branding, content creation, and strategic partnerships.

Qualifications

• Proven experience in brand management and influencer marketing.
• Strong understanding of digital content strategies.
• Ability to engage with influencers and partners.

Responsibilities

• Define and evolve the brand story.
• Manage collaborations with industry influencers.
• Design and own a structured organic content engine.

Skills

Build long-term trust

Establish credibility

Capture customer testimonials

Design organic content strategies

Job description

Head – Brand, Organic Content & Influencer Marketing

Modernizing Trends Private Limited • Mumbai • Posted in 2 months • Updated in 2 months

Job Type: FullTimePermanent

Work Mode: Onsite

Experience: Management

Travel Requirements:

Skills:

• Build long-term trust in a traditional, technical category
• Establish the company as a credible authority in bathrooms & indoor climate solutions
• Reduce price sensitivity through expertise and proof
• Turn customers, partners, installers, and real projects into authentic brand storytellers

Responsibilities

🧠 Brand Narrative & Positioning

• Define and evolve the brand story:
  • What the brand stands for
  • The problems it solves
  • Why it is meaningfully different
• Ensure all communication reinforces:
  • Technical credibility
  • Trust
  • Long-term value over trends

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📱 Organic Content Strategy

• Design and own a structured organic content engine across:
  • Instagram
  • LinkedIn
  • YouTube (short & long formats)
• Decide content themes, formats, and cadence
• Ensure content is:
  • Educational
  • Proof-driven
  • Consistent
• Execution can be delegated. Strategic thinking cannot.

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⭐ UGC & Proof Engine (Critical)

• Build repeatable systems to capture:
  • Customer testimonials
  • Partner stories
  • Installation walkthroughs
  • Before/after project transformations
• Convert real-world execution into:
  • Credible brand content
  • Sales enablement assets
• Proof matters more than polish.

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🎤 Influencer Strategy (Selective)

• Identify and manage collaborations with:
  • Industry influencers
  • Architects and designers
  • Subject-matter experts
• Avoid mass or vanity collaborations
• Focus on authority, relevance, and trust

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🤝 Partner Branding (Key KPI)

• Own brand showreels for every new display partner
• Ensure partners feel:
  • Proud to be associated
  • Confident using brand assets publicly
• Support partner-level branding when required

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🔄 Cross-Functional Alignment

• Work closely with:
  • Product teams for accurate messaging
  • Digital sales to ensure brand supports performance
  • Business development for partner narratives
• Participate actively in weekly planning and review cycles

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