Content & Brand Marketing Manager

Keka Inc.; Pune District; Sur place; INR 1 800 000 - 2 600 000; Plein temps

Avantages offerts par ce poste

Maternity & Paternity leave

Paid leaves

Professional development program

Résumé du poste

Successive Digital in India seeks a Content, Brand & Business Marketer with 7–10 years of experience to shape the brand and demand. You will turn technology insights into compelling content that elevates the company’s visibility and drives demand across digital channels.

This role goes beyond writing. You will own the content engine, develop thought leadership, manage social presence (LinkedIn focus) and collaborate with leaders to produce market-facing stories and campaigns.

Qualifications

• Strategic Content Thinking: You can answer: 'Why are we creating this content, for whom, at what stage of the buying journey, and what business outcome should it create?'
• Hands-on Content Creation: You must be a strong writer and creator yourself and not someone who only manages writers.
• Technology Fluency: You should be able to understand and communicate topics such as AI / GenAI, Cloud, Data, Digital Engineering, Application Modernization, Product Engineering in business language.
• AI-Powered Content Creation: Strong hands-on knowledge of generative AI and prompt engineering is expected.

Responsabilités

• Build Content as a Demand Generation Engine: Develop and execute an external, customer-facing content strategy that supports the company's business and marketing priorities.
• Own Thought Leadership & Content Creation: Build a differentiated thought‑leadership engine that establishes the company and its leaders as credible voices in the technology market.
• Build & Grow the Company's Social Brand: Own the company's social media strategy and day‑to‑day content engine across relevant platforms, with LinkedIn as a primary B2B channel.
• Partner with Business & Technology Leaders: Work closely with the leadership, technology leaders, business heads and subject‑matter experts to extract and package their expertise into compelling market‑facing content.
• Build Analyst-Led Thought Leadership: Work with the company's analyst-relations program to develop high‑value content.
• Build a Measurable Content Operating System: Help move the organization from ad-hoc content production to an outcome‑oriented content engine.

Connaissances

Strategic Content Thinking

Hands-on Content Creation

Technology Fluency

AI-Powered Content Creation

Description du poste

Successive Digital is a global leader in full-service software development, serving clients worldwide. With a commitment to excellence and technical proficiency, Successive delivers exceptional digital solutions that empower businesses to thrive in the digital age. We hold expertise in the realm of web and mobile applications powered by Cloud, Data & AI, helping every business meet its unique needs and objectives.

Consulting: We create competitive business and operations transformation strategies to help companies stay ahead of the digital curve.

Cloud: We help businesses harness the advantage of digital and innovation with cohesive cloud services, including enterprise modernization and cloud-native solutions.

CMS: We empower enterprise transformation with advanced technologies and methodologies, including headless solutions.

Creative: We create brand stories by focusing on customer‑centric design and best practices, allowing intuitive navigation and higher conversion rates.

Commerce: We help with digitization, transformation, and supply chain reconfiguration to change the retail landscape by developing winning retail strategies that help businesses set and execute their strategy with processes and technology that scale as their eCommerce scale.

We help you deliver better customer experience and business outcomes by helping them customize their applications. Our team blends deep industry and technical expertise in product engineering that creates impact and increases operational efficiency.

Industries we serve:

• Consumer Goods
• Media & Entertainment
• Government & Public Sector
• Retail & Commerce
• Agriculture
• Manufacturing
• Travel & Hospitality
• Chemical, Oil & Gas
• Transportation & Logistics
• Aerospace & Defense
• Automotive & Mobility
• Banking & Finance

Who are we looking for:

Role: Content & Brand Marketing Manager

Experience: 7-10 years

Location: Noida/Pune

Role Overview

We are looking for a Content, Brand & Business Marketer who can turn ideas, technology expertise and customer stories into content that builds the brand, earns market attention and contributes to demand generation and business growth.

This is not a conventional content‑writing role. The role is for a passionate content led, technology marketer who can build a content engine that makes Successive more visible, more credible and more relevant to its target buyers and converts that attention into measurable business demand.

You will own the content engine across thought leadership, demand generation, social media, customer stories, executive content, PR and analyst‑led content initiatives.

You should be equally comfortable developing a content strategy, interviewing a technology leader, writing a compelling POV, turning a complex technology concept into an engaging story, creating a social campaign, and measuring whether the content actually delivered an outcome.

The ideal candidate is a strategic thinker, hands‑on content creator and a B2B technology marketer who understands how content influences the modern technology buying journey.

What You Will Own

1. Build Content as a Demand Generation Engine

Develop and execute an external, customer‑facing content strategy that supports the company's business and marketing priorities.

You will:

• Build content around business problems, industry priorities, technology trends and buyer needs rather than simply producing content for volume.
• Develop content journeys that move audiences from awareness to measurable conversion.
• Create content that supports demand‑generation campaigns, ABM initiatives, sales conversations and business development.
• Identify high‑value content opportunities based on target markets, industries, personas and buying stages.
• Repurpose high‑performing content across formats and channels to maximise its business value.
• Measure content performance beyond traffic and views, including engagement, leads, account engagement, opportunities and influenced pipeline.

2. Own Thought Leadership & Content Creation

• Build a differentiated thought‑leadership engine that establishes the company and its leaders as credible voices in the technology market.
• Develop and maintain a quarterly content calendar aligned to Business priorities, Industries, Personas, Buying stages, Campaigns

3. Build & Grow the Company's Social Brand

• Own the company's social media strategy and day‑to‑day content engine across relevant platforms, with LinkedIn as a primary B2B channel.
• Work closely with PR agencies to convert company expertise, customer stories and business milestones into meaningful external visibility.
• Identify opportunities for executive commentary, contributed articles, interviews, podcasts, media stories and industry features.
• Develop story angles and content briefs for PR.
• Work with leaders and SMEs to prepare media‑ready content

5. Partner with Business & Technology Leaders

• Work closely with the leadership, technology leaders, business heads and subject‑matter experts to extract and package their expertise into compelling market‑facing content.

6. Build Analyst‑Led Thought Leadership

• Work with the company's analyst‑relations program to develop high‑value content.

7. Build a Measurable Content Operating System

• You will help move the organization from ad‑hoc content production to an outcome‑oriented content engine.

Must‑Have Skills

• Strategic Content Thinking: You can answer: "Why are we creating this content, for whom, at what stage of the buying journey, and what business outcome should it create?"
• Hands‑on Content Creation: You must be a strong writer and creator yourself and not someone who only manages writers.
• Technology Fluency: You don't need to be an engineer, but you should be able to understand and communicate topics such as AI / GenAI, Agentic AI, Cloud, Data, Digital Engineering, Application Modernization, Product Engineering in business language.
• AI‑Powered Content Creation: Strong hands‑on knowledge of generative AI and prompt engineering is expected.

Your Life at Successive:

• Successive has a culture of diverse, global teams who have a passion for collaboration and client service. We challenge, inspire and develop each other, which empowers us to own our destinies and our careers.
• We extend our support in mentoring and on‑the‑job development which help you to achieve career success.
• We provide comprehensive benefits including Maternity and Paternity leave benefits and other paid leaves.
• We allow our talent to work on multiple technologies.
• We provide a “Professional Development Program” that helps you develop your technical and behavioral skills and competencies.
• We ensure that On‑Time salaries are above or at par with market standards.
• We have a well‑defined Reward & Recognition process.
• We love fun and have team outings, parties, sports activities, and cultural events around the year.

Reac h out to us at: [e-mail]