Head- B2B Sales

Theobroma Foods; Mumbai; On-site; INR 1,200,000 - 1,800,000; Full time

Benefits offered by this job

Health insurance

Performance bonuses

Job summary

Theobroma Foods in Mumbai seeks a seasoned B2B Sales Leader to drive revenue targets, growth planning, and end-to-end B2B operations. You will oversee inbound/outbound sales, CRM implementation, and cross-functional coordination with operations and supply chain.

You will own product roadmap for hampers and gifting SKUs, negotiate high-value corporate deals, and build scalable SOPs to reduce dependency on individuals. This role demands data-driven leadership and strong stakeholder management.

Qualifications

• Post Graduate in Sales & Marketing.
• 8-10 years of experience in B2B / Corporate / Enterprise Sales.
• Experience in F&B, FMCG, Retail, Consumer Brands, or Gifting preferred.
• Proven track record of scaling sales teams and revenue.
• Hands-on experience with CRM implementation and sales process design.
• Strong stakeholder management across sales, operations, and supply chain.
• Data-driven, process-oriented, and execution-focused leadership style.

Responsibilities

• Own B2B revenue targets and annual growth plan aligned with AOP.
• Drive BAU, festive, and institutional B2B growth in a balanced manner.
• Lead inbound team handling all B2B leads from stores, website, and referrals.
• Build and scale outbound sales for corporate, HR, admin, and procurement accounts.
• Define clear KPIs, incentives, and performance governance.
• Lead CRM selection, implementation, and adoption across teams.
• Build end-to-end sales workflows: lead quote execution closure.
• Ensure clean data, visibility, and reporting discipline.
• Own execution reliability across kitchens, stores, and dispatch.
• Act as escalation owner for supply, capacity, and last-mile issues.
• Work with ops and planning teams to improve SLAs and cut-off adherence.
• Own B2B product roadmap including hampers, bulk formats, and gifting SKUs.
• Partner with product and kitchen teams on pricing, margins, and scalability.
• Ensure B2B-specific assortment and packaging where required.
• Build structured outreach programs for enterprise and repeat clients.
• Own key corporate relationships and high-value negotiations.
• Drive repeat business and long-term contracts over one-off orders.
• Design scalable SOPs across the B2B lifecycle.
• Introduce controls, automation, and governance to reduce dependency on individuals.
• Continuously identify process gaps and improvement opportunities.
• Own B2B dashboards: revenue, pipeline, conversion, repeat rate.
• Use data to drive prioritization, forecasting, and decision-making.

Skills

B2B sales leadership

CRM implementation

Stakeholder management

Data-driven leadership

Process design

Education

Post Graduate in Sales & Marketing

8-10 years of experience in B2B / Corporate / Enterprise Sales

Job description

Key Responsibilities

Revenue & Growth

• Own B2B revenue targets and annual growth plan aligned with AOP
• Drive BAU, festive, and institutional B2B growth in a balanced manner

Inbound & Outbound Sales Leadership

• Lead inbound team handling all B2B leads from stores, website, and referrals
• Build and scale outbound sales for corporate, HR, admin, and procurement accounts
• Define clear KPIs, incentives, and performance governance

CRM & Sales Systems

• Lead CRM selection, implementation, and adoption across teams
• Build end-to-end sales workflows: lead quote execution closure
• Ensure clean data, visibility, and reporting discipline

Execution & Supply Coordination

• Own execution reliability across kitchens, stores, and dispatch
• Act as escalation owner for supply, capacity, and last-mile issues
• Work with ops and planning teams to improve SLAs and cut-off adherence

Product & Assortment Planning

• Own B2B product roadmap including hampers, bulk formats, and gifting SKUs
• Partner with product and kitchen teams on pricing, margins, and scalability
• Ensure B2B-specific assortment and packaging where required

Outreach & Key Accounts

• Build structured outreach programs for enterprise and repeat clients
• Own key corporate relationships and high-value negotiations
• Drive repeat business and long-term contracts over one-off orders

Process & Long-Term Improvements

• Design scalable SOPs across the B2B lifecycle
• Introduce controls, automation, and governance to reduce dependency on individuals
• Continuously identify process gaps and improvement opportunities

Reporting & Governance

• Own B2B dashboards: revenue, pipeline, conversion, repeat rate
• Use data to drive prioritization, forecasting, and decision-making

Qualifications & Experience

• Post Graduate in Sales & Marketing
• 810+ years of experience in B2B / Corporate / Enterprise Sales
• Experience in F&B, FMCG, Retail, Consumer Brands, or Gifting preferred
• Proven track record of scaling sales teams and revenue
• Hands-on experience with CRM implementation and sales process design
• Strong stakeholder management across sales, operations, and supply chain
• Data-driven, process-oriented, and execution-focused leadership style