Head — Acquisition (Website & Lead Automation)

Ethics Group; Gurgaon; Sur place; INR 1 800 000 - 2 800 000; Plein temps

Résumé du poste

ETHICS GROUP OF COMPANIES in Gurgaon is seeking a Head of Acquisition to own how marketing converts into measurable leads and customers. This role manages the complete acquisition journey—from website and marketing activity through lead capture, qualification, nurturing and sales follow-up to conversion.

The role leads group-wide customer acquisition, with hands-on CRM and marketing automation integration, data-driven attribution, and travel as required.

Qualifications

• MBA / PGDM with marketing specialization.
• 8–12 years in digital marketing, demand generation or acquisition.
• Hands-on with CRM and marketing automation platforms integrated with websites.
• B2B acquisition experience in supply chain/logistics sectors preferred.
• Analytical skills in attribution and funnel measurement; travel may be required.

Responsabilités

• Define group customer acquisition strategy across verticals, including Supply Chain.
• Lead generation through websites, digital channels and marketing automation.
• Website conversion and commercial effectiveness improvements, beyond traffic.
• Lead capture across every entry point; minimize lost enquiries.
• Lead automation, nurturing journeys and website–CRM–marketing systems integration.
• Automated lead allocation with defined follow-up timelines.
• Lead qualification criteria and handover governance with Sales.
• Track lead source, quality, conversion rate and cost of acquisition.

Connaissances

Lead generation

CRM platforms

Marketing automation

Web analytics

Funnel measurement

Travel willingness

Formation

MBA Marketing

Outils

CRM platforms

Description du poste

Gurgaon

Department

Marketing

Job posted on

26, Aug 2026

Employee Type

Full Time

Experience range

8-12 Years

Overview

ETHICS GROUP OF COMPANIES

We are seeking a Head - Acquisition to own how ETHICS Group marketing is converted into measurable leads and customers. This role owns the complete acquisition journey — website and marketing activity through lead capture, qualification, nurturing and sales follow-up to conversion — together with the systems and automation behind it. Success is measured by qualified leads and customers acquired, not by website traffic.

WHAT THE ROLE OWNS

• Group customer acquisition strategy across Business Verticals, including Supply Chain
• Qualified lead generation through websites, digital channels and marketing automation
• Website conversion performance and commercial effectiveness, not just traffic
• Lead capture across every digital and offline entry point, so no enquiry is lost
• Lead automation, structured nurturing journeys and website–CRM–marketing systems integration
• Automated lead allocation and follow‑up, with defined response timelines and escalation
• Lead qualification criteria and handover governance, defined jointly with Sales
• Tracking and reporting of lead source, quality, conversion rate and cost of acquisition

WHO WE ARE LOOKING FOR

• MBA / PGDM, preferably with a Marketing specialisation
• 8–12 years in digital marketing, demand generation or customer acquisition
• Proven ownership of a lead generation function, accountable for qualified lead volume and conversion
• Hands‑on experience implementing or operating CRM and marketing automation platforms, integrated with websites
• B2B acquisition experience with extended buying cycles, preferably in supply chain, logistics, warehousing or allied sectors
• Strong command of web analytics, CRM and automation systems; analytical rigour in attribution and funnel measurement; ability to work with Sales on lead quality and follow‑up discipline; willingness to travel

HOW SUCCESS IS MEASURED

Volume and quality of qualified leads, by vertical and source Lead-to-customer conversion rate and its improvement over time Cost of acquisition and cost per qualified lead against revenue Website conversion performance Integrity of the acquisition system (website–CRM integration, data accuracy) Speed and discipline of lead follow‑up Effectiveness of lead nurturing and re‑engagement.

THE ESSENTIALS

Reports to: Chief Marketing Officer

Location: Group Corporate Office, with travel across Business Vertical locations as required

Compensation: ₹18–28 lakh CTC per annum, negotiable and commensurate with experience

Progression: Elevation to Group Head — Growth & Customer Acquisition considered at 24 months, subject to performance