Growth & Performance Associate

Hanu Reddy Realty; Chennai District; On-site; INR 600,000 - 800,000; Full time

Job summary

Hanu Reddy Realty in Chennai is seeking an ambitious Growth & Performance Associate to drive internal marketing, inside sales, outreach, and team coaching. You will own voice and content across LinkedIn, WhatsApp, Instagram; coordinate brand content; run outreach through LMS; coach new realtors; monitor weekly benchmarks and performance.

This role offers structured 90-day reviews, collaboration with HR and marketing, and clear career progression in growth and people development.

Qualifications

• Degree in communications, marketing, business, or related field.
• Strong written and verbal communication skills.
• Excellent interpersonal and relationship-building abilities.
• Understanding of psychology, human behaviour, motivation, and communication.
• Comfortable speaking with people over the phone and in person.
• Strong content-writing and social media communication skills.
• Ability to read people, build trust quickly, and understand motivations.
• Structured targets and weekly performance metrics.
• Experience with CRM/LMS or lead-management systems.
• Experience in sales outreach, telecalling, relationship management, or appointment setting.
• Experience in coaching, onboarding, or team development.
• Fluent in English; Tamil and English are mandatory.

Responsibilities

• Own voice, content calendar, messaging, and communication rhythm across digital platforms.
• Develop and coordinate brand and recruitment content including founder-narrated video series, archetype stories, team stories, and branch-focused campaigns.
• Build the West Chennai branch into a recognisable destination for high-quality real estate talent through consistent and engaging content.
• Coordinate with HRR's corporate marketing team and external vendors for video editing, graphic design, paid advertising, and other production requirements.
• Run structured cold and warm outreach through the Branch Head's internal lead management system (LMS), past clients, referral sources, and dormant contacts.
• Qualify prospects, set appointments for the Branch Head, and route relevant leads to the appropriate realtor.
• Maintain accurate and updated lead information in the LMS and ensure consistent follow-up.
• Support the onboarding and ramp-up of new realtors through structure, accountability, communication, and confidence-building.
• Conduct regular one-on-one check-ins with new joiners and monitor activity against established benchmarks including exclusive listings, social posts, advertisements, signboards, caravans, and other business-development activities.
• Identify performance gaps, understand behavioural and motivational challenges, and help team members get unstuck.
• Gradually expand coaching and performance-support responsibilities to the wider realtor team as business knowledge and credibility develop

Skills

Communication skills

Relationship-building

Content writing

Social media messaging

Psychology understanding

People development

Targeted performance

Organizational skills

Education

Degree in Communications, Marketing, Business

Tools

CRM/LMS

Job description

We're looking for an ambitious and people-oriented Growth & Performance Associate to support the growth of our real estate team across internal marketing, inside sales & outreach, and team performance coaching. The ideal candidate should have strong communication skills, an understanding of psychology and human behaviour, excellent relationship-building abilities, strong writing and content skills, and the ability to work confidently with clear performance targets and weekly numbers.

Key Responsibilities

• Own the voice, content calendar, messaging, and communication rhythm of the West Chennai branch across LinkedIn, WhatsApp, Instagram, and other digital platforms
• Develop and coordinate brand and recruitment content including founder-narrated video series, archetype stories, team stories, and branch-focused campaigns
• Build the West Chennai branch into a recognisable destination for high-quality real estate talent through consistent and engaging content
• Coordinate with HRR's corporate marketing team and external vendors for video editing, graphic design, paid advertising, and other production requirements
• Run structured cold and warm outreach through the Branch Head's internal lead management system (LMS), past clients, referral sources, and dormant contacts
• Qualify prospects, set appointments for the Branch Head, and route relevant leads to the appropriate realtor
• Maintain accurate and updated lead information in the LMS and ensure consistent follow-up
• Support the onboarding and ramp-up of new realtors through structure, accountability, communication, and confidence-building
• Conduct regular one-on-one check-ins with new joiners and monitor activity against established benchmarks including exclusive listings, social posts, advertisements, signboards, caravans, and other business-development activities
• Identify performance gaps, understand behavioural and motivational challenges, and help team members get unstuck
• Gradually expand coaching and performance-support responsibilities to the wider realtor team as business knowledge and credibility develop

Requirements

• Degree in Communications, Marketing, Business, or a related field
• Strong written and verbal communication skills
• Excellent interpersonal and relationship-building abilities
• Strong understanding of psychology, human behaviour, motivation, and communication
• Comfortable speaking with people over the phone and in person
• Strong content-writing and social media communication skills
• Ability to read people, build trust quickly, and understand what motivates others
• Strong organisational, follow-up, and relationship-management skills
• Comfortable working with structured targets and clear weekly performance metrics
• Ability to manage multiple responsibilities across marketing, outreach, and team development
• Proactive, ambitious, consistent, and highly accountable
• Experience creating content for Instagram, LinkedIn, WhatsApp, or other social media platforms
• Experience with CRM/LMS or lead-management systems
• Experience in sales outreach, telecalling, relationship management, or appointment setting
• Experience in coaching, mentoring, onboarding, or team development
• Understanding of social media marketing and personal branding
• Strong interest in psychology, human behaviour, communication, motivation, and performance
• Experience in real estate, financial services, hospitality, luxury, or other relationship-driven industries is an advantage
• Fluent in English
• Tamil and English are mandatory
• Full-Time | Work from Office

What we offer

• Opportunity to build a long-term career across growth, performance, business development, marketing, and people development
• Exposure to Internal Marketing, Inside Sales & Outreach, and Team Performance Coaching
• Direct working exposure with the Branch Head and a high-performance real estate team
• Structured 90-day performance review against clearly defined objectives and measurable outcomes
• Six-monthly career conversations to identify strengths and shape future responsibilities
• Competitive base salary with a performance-linked variable
• Earning potential that grows with contribution and increasing responsibility
• Opportunity to develop expertise in marketing, sales, psychology, communication, coaching, and business growth
• Hands-on experience with lead-management systems and real business pipelines
• Opportunity to work closely with clients, realtors, leadership, and the wider organisation
• Clear career progression from Associate Performance & Growth Lead broader branch-development leadership
• Opportunity to contribute directly to the growth and development of the West Chennai branch
• Opportunity to build career growth and real earning power by helping an entire team perform better