Growth Marketing Specialist

Univisory Global Education Private Limited; Gurugram District; On-site; INR 900,000 - 1,300,000; Full time

Job summary

UniVisory Global Education Private Limited in Gurugram is seeking a hands-on Growth Marketing Specialist to drive student leads via Meta Ads and organic social.

You will own campaigns, refine audiences, test messages, and collaborate with designers to build high-performing creatives. You will track funnel from campaigns to enrolment and optimize for lead quality, with direct founder collaboration.

Qualifications

• 3–5 years hands-on digital/growth marketing experience.
• Strong experience running Meta Ads.
• Experience with audience targeting, lead-generation campaigns and campaign optimization.
• Strong understanding of Instagram and organic social growth.
• Ability to identify target audiences before posting/advertising.
• Strong creative and content judgment.
• Comfortable with funnel data and campaign analytics.
• Willing to work from Gurugram office.
• Experience in education, study abroad, premium services or another high-consideration B2C category is preferred.

Responsibilities

• Own and execute Meta campaigns across Instagram and Facebook.
• Refine target audiences for UniVisory programs.
• Test audience × message × creative combinations.
• Optimize campaigns for lead quality.
• Build retargeting and lookalike strategies from high-quality data.
• Grow UniVisory's organic presence on Instagram and LinkedIn.
• Develop content themes to engage ambitious students and parents.
• Collaborate with designers/content teams on high-performing creatives.
• Track journey from campaign to enrolment and identify high-quality leads.

Skills

Growth marketing

Meta Ads

Audience targeting

Lead generation

Instagram growth

Creative judgment

Data-driven

Campaign optimization

Owner mindset

Tools

Meta Ads Manager

Job description

UniVisory is a premium global education advisory working with ambitious students and families aspiring to Ivy League, Stanford, MIT, Oxbridge and other leading universities worldwide.

We are looking for a hands-on Growth Marketing Specialist with one primary mandate:

Help UniVisory consistently reach the right students and parents — through Meta Ads and organic social media — and convert that attention into high-quality leads and conversations.

This is not a social-media posting role. We are looking for someone who understands audiences, messaging, creatives, targeting and performance — and can execute.

What You\'ll Own

1. Meta Ads & Audience Targeting

• Own and execute Meta campaigns across Instagram and Facebook
• Identify and continuously refine the right target audiences for different UniVisory programs
• Build and test audience segments across geography, demographics, interests, behaviours and intent
• Develop campaign hypotheses and systematically test audience × message × creative combinations
• Optimize campaigns for lead quality, not simply low CPL
• Build retargeting and lookalike strategies from high-quality lead and customer data
• Identify why campaigns are attracting the wrong audience and fix them quickly

2. Organic Audience Building

• Build UniVisory's organic presence across Instagram and LinkedIn
• Identify the questions, concerns and aspirations that matter most to ambitious students and parents
• Create content themes designed to reach and engage those audiences
• Turn UniVisory's student outcomes, insights, testimonials, research and admissions expertise into high-value content
• Experiment with formats, hooks, topics and distribution strategies to increase relevant reach
• Build organic authority rather than simply increasing posting frequency

3. Messaging & Creative Testing

• Understand different student and parent segments and what matters to each
• Translate those insights into strong campaign angles, hooks and creative briefs
• Work with designers/content teams to develop high-performing creatives
• Continuously test messaging, offers, formats and calls-to-action
• Use campaign and engagement data to determine what resonates with the right audience

4. Lead Quality & Growth Analytics

• Track the complete journey from campaign → lead → qualified lead → strategy session/demo/application → enrolment
• Work closely with the sales team to understand which campaigns are producing genuinely strong prospects
• Identify patterns in high-quality versus low-quality leads
• Recommend what to scale, change or stop
• Maintain simple dashboards around audience, campaign, creative and lead-quality performance

Who We\'re Looking For

• 3–5 years of hands-on digital/growth marketing experience
• Strong practical experience running Meta Ads
• Experience with audience targeting, lead-generation campaigns and campaign optimization
• Strong understanding of Instagram and organic social media growth
• Ability to think about who we are trying to reach before deciding what to post or advertise
• Strong creative and content judgment
• Comfortable working with campaign and funnel data
• Comfortable working directly with the Founder
• High ownership and strong execution orientation
• Willing to work from our Gurugram officeExperience in education, study abroad, premium services or another high-consideration B2C category is preferred but not mandatory.

What Success Looks Like

We will not judge this role primarily by followers, impressions or cheap leads.

• Are we consistently reaching the right students and parents?
• Are the right people engaging with our content?
• Are Meta campaigns producing increasingly high-quality leads?
• Are those leads progressing to meaningful conversations, strategy sessions, demos or applications?
• Are we learning every week which audiences, messages and creatives work best?

The goal is to build a repeatable engine:

Why UniVisory

You\'ll work directly with the Founder and have significant ownership over how UniVisory reaches and engages its next generation of students and families.

You’ll have the freedom to experiment, test ideas quickly and use real performance data to shape our growth strategy.

We are looking for someone who doesn't just ask:

"What should we post?"

but thinks:

"Who exactly are we trying to reach, what matters to them, and how do we get them to pay attention?"