Marketing Manager — Growth, Lifecycle & Retargeting – Remote (India))

JRS College of Business and Healthcare; India; Teletrabalho; INR 900 000 - 1 400 000; Tempo integral

Resumo da oferta

JRS College of Business & Healthcare, a Canadian college, is hiring a Growth & Lifecycle Marketer to own the engine that turns our leads into enrolments. This is a fully remote, full-time, hands-on build role for a marketer who wants real ownership and room to grow.

You will own lifecycle segmentation, messaging, and campaigns across paid, organic, and CRM-driven channels, using HubSpot daily to drive enrolments and referrals.

Qualificações

• 4+ years in digital marketing with ownership of campaigns.
• Hands-on experience building lifecycle segmentation and tailored messaging.
• WhatsApp marketing experience through WhatsApp Business API.

Responsabilidades

• Own lifecycle segmentation model: new lead to enrolled.
• Build and run WhatsApp, SMS and email campaigns in HubSpot.
• Design and deploy first-touch sequences after form submissions.
• Manage retargeting flows and CRM-synced paid audiences.
• Coordinate across paid, organic, content and analytics channels.
• Measure, test, and optimize open, click, and enrolment metrics.

Conhecimentos

Lifecycle segmentation

Campaign ownership

WhatsApp marketing

HubSpot CRM automation

Data-driven optimization

Concise copywriting

Analytics

English writing

Ferramentas

HubSpot

WhatsApp Business API

WATI/Interakt/AiSensy/Gupshup/Twilio

Descrição da oferta de emprego

JRS College of Business & Healthcare, a Canadian college, is hiring a Growth & Lifecycle Marketer to own the engine that turns our leads into enrolments. This is a fully remote, full-time, hands-on build role for a marketer who wants real ownership and room to grow. It is not a strategy-deck role.

About the role

We generate thousands of leads a month across Meta, TikTok, webinars, walk-ins and referrals. Most are never properly worked. Our first touch is often a cold call, roughly a third of paid leads never answer, and stalled leads quietly die in the database.

You will own that engine. You decide who hears from us, on which channel, with what message, and when. You build the segments, write the flows, run the retargeting, and prove what worked. You will touch paid, organic, lifecycle, content and analytics, and you will be inside HubSpot every day. Your ceiling here is set by what you deliver, not by how long you have been doing it.

Segmentation and audience strategy

• Build and maintain the lifecycle segmentation model: new lead, engaged, stalled, no-show, application started, deposit paid, enrolled, past student, referrer, ambassador
• Segment by program (PSW, ECA), source (paid social, referral, walk-in, offshore) and immigration status (study permit, work permit, PR/citizen, refugee), each with its own messaging
• Own list hygiene, suppression rules and unsubscribe protection for high-value audiences
• Build and run WhatsApp, SMS and email campaigns end to end in HubSpot: templates, sequences, triggers, branching logic and timing
• Design a first-touch sequence that fires within seconds of a form submission: video, brochure, qualifying question, booking link
• Decide what belongs on WhatsApp, SMS or email, and what should never go to a given segment

Retargeting and re-engagement

• Build automated win-back flows for every stalled stage: no reply, no-show, application abandoned, deposit not paid
• Run paid retargeting audiences from CRM segments and keep them synced
• Re-engage past students, referrers and dormant leads based on where they stopped

Paid and organic support

• Work across Meta, TikTok and Google campaigns: audiences, creative briefs, landing pages and conversion tracking
• Keep messaging consistent from the first ad through to enrolment

Lifecycle and referral programs

• Own communications for the Ambassador and referral program: onboarding, activation, reminders and payout notifications
• Build nurture flows that move leads from raw to sales-ready, so advisers start every call with context

Measurement

• Report open, reply, connect, meeting-booked, enrolment and cost-per-enrolment by segment and channel
• Run A/B tests on copy, timing, channel and offer, and act on the results
• Maintain attribution and campaign tracking so channel performance is defensible
• Work with Sales, CRM and Admissions so marketing messages match what advisers say on the phone
• Document flows, ownership and scope before building, and raise gaps early

What we're looking for

Required

• 4+ years in digital marketing with real ownership of campaigns, not just execution against someone else's brief
• Hands-on experience building lifecycle segmentation and sending tailored messaging to each segment
• WhatsApp marketing experience through the WhatsApp Business API (e.g., HubSpot, WATI, Interakt, AiSensy, Gupshup or Twilio)
• Hands-on CRM automation experience (HubSpot strongly preferred): workflows, lists, properties, lifecycle stages and reporting. You can build a branching workflow without help
• Working knowledge across lifecycle, paid, content and analytics, and genuine interest in the parts you haven't done yet
• Strong short-form copywriting: you write the messages, not just schedule them
• Comfort with data: pulling numbers, reading funnel drop-off and changing the program based on what you find
• Fluent written English

Strongly preferred

• WhatsApp or SMS campaigns at volume, including creating and getting approval for Meta message templates
• Paid retargeting with CRM-synced audiences (Meta, Google)
• Experience in education, admissions or another long-consideration sector
• Working knowledge of CASL or similar consent regulations

How you work

• You raise problems early and directly with the people who can solve them
• You document scope and ownership before you build
• You're comfortable being measured on enrolments, not campaign volume
• You keep your work visible without being chased

Schedule

10:00 AM – 7:00 PM Toronto time (Eastern Time), equal to 7:30 PM – 4:30 AM IST

What we offer

• Fully remote role with a Canadian college
• Ownership of a real growth engine, with thousands of leads a month to work with
• A broad role with a clear path to owning marketing end to end

This role is open only to candidates based in India.