Growth Marketing Specialist

Playdawn’s Trusted Game Studios; Bengaluru; On-site; INR 900,000 - 1,150,000; Full time

Job summary

Playdawn’s Trusted Game Studios is seeking a Growth Marketing Specialist to grow our portfolio of mobile games through paid UA and ASO. You will work hands-on with Product, Art, and Data teams to improve visibility, acquire quality users, and optimize performance.

The role emphasizes experimentation with creatives and data-driven decision making. Ideal candidates have 2–4 years in mobile performance marketing or growth, with familiarity in Meta/Google Ads and MMPs.

Qualifications

• 2–4 years of experience in Mobile Performance Marketing, User Acquisition, ASO, or Growth Marketing.
• Experience with mobile apps or games (gaming preferred).
• Familiarity with Meta, Google Ads, or similar platforms.
• Knowledge of MMPs such as AppsFlyer, Adjust, or Singular.
• Proficiency in Excel or Google Sheets and data analysis.
• ASO fundamentals for Google Play and App Store.

Responsibilities

• Execute and optimize UA campaigns across Meta, Google Ads, AppLovin, Unity Ads, and other platforms.
• Monitor CPI, ROAS, Retention, LTV, and CAC; optimize campaigns towards KPIs.
• Analyze campaign data to identify trends and opportunities for improvement.
• Coordinate with Art to test creatives and improve performance.
• Prepare regular performance reports with actionable insights.
• Assist in planning and executing ASO strategies for Google Play and App Store.
• Run A/B tests to improve store metrics and organic installs.

Skills

Mobile Performance Marketing

User Acquisition

ASO

Growth Marketing

Data analysis

Excel/Sheets

MMPs (AppsFlyer/Adjust/Singular)

Tools

Meta Ads

Google Ads

AppLovin

Firebase

GA4

AppsFlyer

Adjust

Sensor Tower

Job description

About the Role

We are looking for a Growth Marketing Specialist to help grow our portfolio of mobile games through Paid User Acquisition (UA) and App Store Optimization (ASO).

This is a hands‑on execution role where you'll work closely with our Product, Art, and Data teams to improve game visibility, acquire quality users, and optimize marketing performance. If you enjoy working with data, experimenting with creatives, and scaling mobile apps, we'd love to hear from you.

What You’ll Do

User Acquisition (Performance Marketing)

• Execute and optimize user acquisition campaigns across Meta, Google Ads, AppLovin, Unity Ads, and other ad platforms.
• Monitor campaign performance and optimize towards KPIs such as CPI, ROAS, Retention, LTV, and CAC.
• Analyze campaign data to identify trends, opportunities, and areas for improvement.
• Coordinate with the Art team to test new creatives and improve campaign performance.
• Prepare regular performance reports and share actionable insights with the team.

App Store Optimization (ASO)

• Assist in planning and executing ASO strategies for Google Play and Apple App Store.
• Conduct keyword research and competitor analysis.
• Optimize app titles, descriptions, keywords, screenshots, icons, and other store assets.
• Monitor keyword rankings, store conversion rates, and organic installs.
• Run A/B tests to improve app store performance.

Growth & Analytics

• Track key marketing metrics including CPI, CAC, ROAS, LTV, IPM, Retention, and Organic Installs.
• Stay updated with trends in mobile gaming, app marketing, and advertising platforms.
• Use AI tools to improve productivity, automate repetitive tasks, and support campaign optimization.

What We're Looking For

• 2–4 years of experience in Mobile Performance Marketing, User Acquisition, ASO, or Growth Marketing.
• Experience working on mobile apps or games (gaming experience is preferred).
• Basic understanding of Meta Ads, Google Ads, or similar advertising platforms.
• Familiarity with AppsFlyer, Adjust, Singular, or other Mobile Measurement Partners (MMPs).
• Good analytical skills with proficiency in Excel or Google Sheets.
• Understanding of App Store Optimization (ASO) fundamentals.
• Awareness of user acquisition strategies for the Indian market, especially Tier-2 and Tier-3 audiences.
• Ability to work independently and collaborate with Product, Art, and Data teams.
• Curious, proactive, and willing to experiment and learn.
• Passion for mobile games.

Nice to Have

• Experience with Firebase, GA4 or other Analytics tools.
• Experience using AI tools (ChatGPT, Gemini, Claude, etc.) to improve workflows.
• Familiarity with ASO tools such as AppTweak, Sensor Tower, MobileAction, or SplitMetrics.

You'll do well in this role if you:

• Enjoy analyzing data and solving growth problems.
• Like experimenting and learning from results.
• Take ownership instead of waiting for instructions.
• Are curious about mobile games, advertising, and player behavior.
• Can balance creativity with analytical thinking.

What You’ll Get

• Work on games played by millions of users worldwide.
• Opportunity to own marketing initiatives from idea to execution.
• A fast‑moving environment with plenty of room to learn and experiment.
• Close collaboration with Product, Art, and Data teams.
• Freedom to test ideas and make a measurable impact.

Please note: This position is for one of Playdawn's clients, and successful candidates will be hired directly by the client, not by Playdawn.

Our client is proud to be an equal opportunity employer. They are committed to fostering a diverse and inclusive workplace where all individuals are treated with respect and have equal access to opportunities, regardless of race, color, religion, gender, age, disability, or other protected characteristics. They believe that diversity fuels innovation and creativity, and they strive to create an environment where everyone can thrive and contribute to shared success.