Manager, Growth Marketing - Mobile Acquisition

Mavlers; India; Remote; INR 1,000,000 - 1,500,000; Full time

Job summary

A leading digital marketing firm is seeking a Mobile Acquisition Marketer to lead user growth for their innovative digital products. This role requires proven experience in mobile marketing, strong analytical skills, and the ability to manage substantial advertising budgets across platforms. You will develop acquisition strategies, analyze performance metrics, and collaborate closely with product and creative teams. The ideal candidate will have a passion for user behavior and a data-driven mindset, and work in a remote setting.

Qualifications

• Experience in mobile user acquisition or performance marketing is essential.
• Strong analytical skills with proficiency in Excel/Sheets.
• Understanding of SKAdNetwork and iOS privacy changes.

Responsibilities

• Develop and execute mobile acquisition strategies across various channels.
• Analyze performance data to identify trends and optimization opportunities.
• Manage budgets and collaborate with cross-functional teams.

Skills

Mobile user acquisition

Performance marketing

Analytical skills

Budget management

Creative iteration

Education

4-6+ years of experience in mobile user acquisition

1-3 years of experience in consumer subscription businesses

Tools

Meta

Google App Campaigns

TikTok

Apple Ads

Excel

Appsflyer

Job description

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Director of Digital Marketing | Growth Strategist | AI Enabler | Marketing Automation | Scalable Growth for Global Enterprises | Data

Focus: Direct subscription experience/models & U.S. brands and U.S. consumer audiences

Experience: 4 to 6+ years

Employment Type: Full-Time Employee Based Contract

Location: Remote

Shift Timings: 6:00 AM to 3:00 PM IST (USA based client)

About the Role:

We are seeking a data-driven, performance-oriented Mobile Acquisition Marketer to lead user growth across our digital products, HOMER (learn to read) and codeSpark (learn to code). In this role, you will own paid user acquisition developing strategies, managing campaigns, optimizing performance, and scaling channels to meet ROAS positive growth targets. This position blends analytical rigor with strong marketing instincts and a deep understanding of mobile ecosystems – all in the exciting and fulfilling world of early learning.

Key Responsibilities

• Develop and execute mobile acquisition strategies across channels including Meta, Google App Campaigns, TikTok, Apple Search Ads, and programmatic networks.
• Build and optimize full-funnel acquisition campaigns focused on efficiency, scale, and high-quality users.
• Create structured testing plans (creative, targeting, bidding) to improve ROAS, CPI and CPT (cost per trial), and retention metrics.

Data Analysis & Optimization

• Analyze performance data to identify insights, trends, and optimization opportunities.
• Obsess about the full end-to-end view of the customer acquisition funnel from impression to trial start to subscription start and retention, ensuring CLTV to CAC ratios are meeting goals.
• Manage budgets, pacing, and forecasting to meet monthly acquisition and cost targets.
• Collaborate with analytics and product teams to refine attribution models and measurement.

Creative Development

• Partner with creative teams to develop high-performing ad assets (video, static, UGC, concepts).
• Drive creative iteration using performance insights and A/B testing results.

Cross-Functional Collaboration

• Work closely with product and engineering teams to set up A/B tests to improve trial start rate and conversion to subscription.
• Partner with data, product and engineering team to institute events, track performance, and ensure accurate attribution.
• Communicate results and recommendations to leadership and cross-functional partners.

Market & Channel Expertise

• Stay up-to-date with platform algorithm changes, privacy updates (SKAdNetwork, ATT), and new UA opportunities.
• Build relationships with platform partners and manage vendor relationships.

Technical Skills

Must-Have

• 4-6+ years of experience in mobile user acquisition or performance marketing
• 1-3 years of experience in consumer subscription businesses, ideally trial-based products
• Proficiency with skilled management of major ad platforms and experience with multi-million dollar media budgets: Meta, Google App Campaigns, TikTok, Apple Ads.
• Strong analytical skills; comfortable with Excel/Sheets, experimentation, and performance modeling.
• Experience working with mobile attribution tools like Appsflyer.
• Understanding of SKAdNetwork, iOS privacy changes, and mobile measurement.
• Ability to manage large budgets and optimize toward ROI/ROAS goals.

Nice to Have

• Experience in the relevant industry (e.g., education, gaming, marketplaces, consumer apps).
• Familiarity with Looker for deeper analysis.
• Experience collaborating with creative teams and guiding mobile-first ad production.
• Background in running influencer or alternative growth channels.

Key Attributes

• Growth-minded and experiment-driven.
• Highly analytical with strong problem-solving skills.
• Comfortable moving quickly and making data-backed decisions.
• Excellent communication and cross-functional collaboration.
• Passion for mobile products and user behavior.

Seniority level

Mid-Senior level

Employment type

Contract

Job function

• Marketing, Advertising, and Product Management
• Advertising Services, Marketing Services, and IT Services and IT Consulting

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