Growth Marketing Specialist

Playdawn Consulting; Bengaluru; On-site; INR 700,000 - 1,100,000; Full time

Job summary

Playdawn Consulting is seeking a Growth Marketing Specialist to scale a portfolio of mobile games through paid user acquisition and ASO. This hands-on role partners with Product, Art, and Data teams to improve visibility, attract quality users, and optimize performance.

Ideal candidates have 2–4 years of mobile marketing experience, familiarity with MMPs, and a data-driven mindset. The role requires independent work, curiosity, and a passion for gaming as the team experiments to grow across

Qualifications

• 2-4 years of experience in Mobile Performance Marketing, User Acquisition, ASO, or Growth Marketing.
• Experience working on mobile apps or games is preferred.
• Familiarity with ad platforms such as Meta Ads and Google Ads.
• Knowledge of MMPs like AppsFlyer, Adjust, or Singular.
• Strong analytical skills with Excel or Google Sheets.
• Understanding ASO fundamentals and market trends in India.

Responsibilities

• Execute and optimize user acquisition campaigns across Meta, Google Ads, AppLovin, Unity Ads, and other platforms.
• Monitor campaign performance and optimize CPI, ROAS, Retention, LTV, and CAC.
• Analyze campaign data to identify trends and opportunities for improvement.
• Coordinate with the Art team to test new creatives and improve performance.
• Prepare regular performance reports and share actionable insights with the team.
• Assist in planning and executing ASO strategies for Google Play and Apple App Store.
• Conduct keyword research and competitor analysis.
• Optimize app titles, descriptions, keywords, screenshots, icons, and store assets.
• Monitor keyword rankings, store conversion rates, and organic installs.
• Run A/B tests to improve store performance.
• Track key marketing metrics and stay updated with mobile gaming trends.

Skills

Mobile UA

ASO

Growth Marketing

Data Analysis

Excel/Sheets

Analytics Tools

Tools

AppsFlyer

Adjust

Singular

Firebase

GA4

AppTweak

Sensor Tower

Job description

About The Role

We are looking for a Growth Marketing Specialist to help grow our portfolio of mobile games through Paid User Acquisition (UA) and App Store Optimization (ASO).

About The Role

We are looking for a Growth Marketing Specialist to help grow our portfolio of mobile games through Paid User Acquisition (UA) and App Store Optimization (ASO). This is a hands-on execution role where you'll work closely with our Product, Art, and Data teams to improve game visibility, acquire quality users, and optimize marketing performance. If you enjoy working with data, experimenting with creatives, and scaling mobile apps, we'd love to hear from you.

What You’ll Do

User Acquisition (Performance Marketing)

• Execute and optimize user acquisition campaigns across Meta, Google Ads, AppLovin, Unity Ads, and other ad platforms.
• Monitor campaign performance and optimize towards KPIs such as CPI, ROAS, Retention, LTV, and CAC.
• Analyze campaign data to identify trends, opportunities, and areas for improvement.
• Coordinate with the Art team to test new creatives and improve campaign performance.
• Prepare regular performance reports and share actionable insights with the team.

App Store Optimization (ASO)

• Assist in planning and executing ASO strategies for Google Play and Apple App Store.
• Conduct keyword research and competitor analysis.
• Optimize app titles, descriptions, keywords, screenshots, icons, and other store assets.
• Monitor keyword rankings, store conversion rates, and organic installs.
• Run A/B tests to improve app store performance.

Growth & Analytics

• Track key marketing metrics including CPI, CAC, ROAS, LTV, IPM, Retention, and Organic Installs.
• Stay updated with trends in mobile gaming, app marketing, and advertising platforms.
• Use AI tools to improve productivity, automate repetitive tasks, and support campaign optimization.

What We’re Looking For

• 2-4 years of experience in Mobile Performance Marketing, User Acquisition, ASO, or Growth Marketing.
• Experience working on mobile apps or games (gaming experience is preferred).
• Basic understanding of Meta Ads, Google Ads, or similar advertising platforms.
• Familiarity with AppsFlyer, Adjust, Singular, or other Mobile Measurement Partners (MMPs).
• Good analytical skills with proficiency in Excel or Google Sheets.
• Understanding of App Store Optimization (ASO) fundamentals.
• Awareness of user acquisition strategies for the Indian market, especially Tier-2 and Tier-3 audiences.
• Ability to work independently and collaborate with Product, Art, and Data teams.
• Curious, proactive, and willing to experiment and learn.
• Passion for mobile games.

Nice to Have

• Experience with Firebase, GA4 or other Analytics tools.
• Experience using AI tools (ChatGPT, Gemini, Claude, etc.) to improve workflows.
• Familiarity with ASO tools such as AppTweak, Sensor Tower, MobileAction, or SplitMetrics.

You’ll do well in this role if you:

• Enjoy analyzing data and solving growth problems.
• Like experimenting and learning from results.
• Take ownership instead of waiting for instructions.
• Are curious about mobile games, advertising, and player behavior.
• Can balance creativity with analytical thinking.

What You’ll Get

• Work on games played by millions of users worldwide.
• Opportunity to own marketing initiatives from idea to execution.
• A fast-moving environment with plenty of room to learn and experiment.
• Close collaboration with Product, Art, and Data teams.
• Freedom to test ideas and make a measurable impact.

Please note: This position is for one of Playdawn's clients, and successful candidates will be hired directly by the client, not by Playdawn.

Our client is proud to be an equal opportunity employer. They are committed to fostering a diverse and inclusive workplace where all individuals are treated with respect and have equal access to opportunities, regardless of race, color, religion, gender, age, disability, or other protected characteristics. They believe that diversity fuels innovation and creativity, and they strive to create an environment where everyone can thrive and contribute to shared success.