Head - Performance Marketing

Magenta Mobility; Mumbai; On-site; INR 4,000,000 - 7,000,000; Full time

Job summary

Magenta Mobility is seeking a high-energy Head of Performance Marketing to build and scale our B2C customer acquisition engine across cities. You will own the full funnel—from traffic to bookings—driving profitable growth and measurable outcomes.

In this hands-on leadership role, you will lead growth analytics, creative, CRM, and campaigns across Google, Meta, YouTube, programmatic, and partner channels, while building a high-performance team and a data-driven culture.

Qualifications

• 8–12+ years of performance/growth marketing experience.
• Scaled a B2C business aggressively.
• Strong expertise in Meta + Google ecosystems.
• Experience managing significant monthly digital marketing budgets.
• Experience scaling across multiple cities.

Responsibilities

• Own growth and customer acquisition across digital channels.
• Build city-wise growth playbooks with ROI focus.
• Own full funnel measurement, analytics and ROAS.
• Lead a high-performance growth team and test-and-learn culture.

Skills

Growth marketing

Data analytics

A/B testing

Leadership

Multi-city expansion

Budget management

Tools

HubSpot

Salesforce

MoEngage

CleverTap

WebEngage

GA4

AppsFlyer

Mixpanel

Job description

Welcome to Magenta Mobility, where innovation drives our three dynamic business verticals: EV Fleet Logistics, EV Chargers Solutions & EV Software Technology. With a passion for sustainable solutions, we empower the future of mobility, seamlessly integrating cutting‑edge technologies across diverse sectors. Join us in redefining the landscape of electric vehicle ecosystem

About the Role:

We are looking for a high-energy, data-driven Head of Performance Marketing to build and scale our B2C customer acquisition engine.

You will own the complete performance marketing funnel — traffic → leads → qualified customers → bookings → vehicle deployment → repeat / referral — with a clear focus on profitable growth .

This is a hands‑on leadership role for someone who loves numbers, experiments aggressively and can convert marketing spends into measurable business outcomes.

KEY RESPONSIBILITIES:

1. Own Growth & Customer Acquisition

• Own B2C customer acquisition across all digital channels.
• Build scalable acquisition engines for multiple cities and customer segments.
• Drive leads, bookings, activations and revenue , not vanity metrics.
• Develop city-wise and vehicle-wise acquisition strategies.
• Identify new customer segments, channels and growth opportunities.

2. Performance Marketing: Own and scale campaigns across:

• Google Ads / Performance Max
• Meta Ads
• YouTube
• Programmatic / Display
• App-install & re‑engagement campaigns
• Affiliate / partner channels
• SEO + organic acquisition

Continuously optimise:

CAC | CPL | CPQL | Conversion | ROAS | Revenue | LTV | Payback

3. Full-Funnel Ownership

Build measurement and optimisation across:

Work closely with Sales, Call Centre, Operations, Product and Technology teams to identify and eliminate funnel leakage.

4. City-Level Growth

Create a city-wise growth playbook covering:

• Market potential
• Target customer profile
• Acquisition cost
• Competitor activity
• Pricing / offers
• Conversion rates

Allocate marketing budgets dynamically based on city-level ROI and fleet availability .

5. Data & Analytics

Build a robust performance dashboard covering:

• Marketing spend
• Leads
• Qualified leads
• Bookings
• Activations
• CAC
• Conversion rate
• Revenue
• ROAS
• Customer LTV
• Payback period
• City performance

Ensure every marketing rupee can be traced to a business outcome.

Create a high-velocity testing culture.

Test:

• Creatives
• Offers
• Landing pages
• Messaging
• Lead forms
• Retargeting
• Referral programmes
• WhatsApp / CRM journeys

7. CRM & Retention

Partner with CRM/Product teams to improve:

• WhatsApp journeys
• Abandoned‑lead recovery
• Booking conversion
• Customer activation
• Repeat rentals / subscriptions
• Referrals
• Reactivation

The objective is not simply to acquire customers — it is to acquire profitable customers.

Build and lead a high-performance growth team covering:

• Performance marketing
• Growth analytics
• Creative
• CRM
• Marketing operations
• Agency / partner management

Set clear weekly and monthly targets and establish a strong test-and-learn culture .

We are looking for someone who:

• Has 8–12+ years of performance/growth marketing experience.
• Has scaled a B2C business aggressively.
• Has managed significant monthly digital marketing budgets.
• Has strong expertise in Meta + Google ecosystem .
• Is extremely comfortable with data and dashboards.
• Understands unit economics , not just media metrics.
• Has experience with high-volume lead-generation businesses.
• Has worked with sales / call‑centre driven funnels.
• Has experience scaling across multiple cities.
• Has strong experimentation and growth mindset.
• Can operate comfortably in a fast-paced, high-accountability environment .

HIGHLY PREFERRED

Experience in: Automotive | Mobility | EV | Car Rental | Vehicle Subscription | Fleet | Fintech | Consumer Internet | Marketplace | D2C

Experience with HubSpot / Salesforce / MoEngage / CleverTap / WebEngage / GA4 / AppsFlyer / Mixpanel or similar platforms will be an advantage.